With the advent of digitalisation, digital marketing has emerged as one of the hottest fields to work in. It is because of digital marketing that even small businesses are now able to reach out to a global marketplace. In a bid to encourage students to learn this in-demand skill and build a career in it, Internshala Trainings has launched the Marketing Ninja Challenge. The contest is open for applications until 28th March 2019.
In this contest, the students will learn digital marketing from scratch, through a 6-week online training. At the end of the training, the students will be required to create a project and the top 3 performers stand a chance to win cash prizes worth INR 1 lakh. The project would include building a blog and driving traffic to it through various means.
On the launch of Marketing Ninja Challenge, the Founder and CEO of Internshala, Sarvesh Agrawal said, “According to Internshala’s internship trends report for 2018, 47% of the employers are hiring interns for management roles, out of which, 39% are hiring for marketing roles. This highlights the soaring demand for marketing professionals in the market. Through this contest, we are aiming to motivate the students of India to learn this high in-demand skill and seize the opportunity to build a successful career in the field of digital marketing”.
The first year of college is the formative year for every student as it has a strong impact on your career. Having transitioned from school to college, most of the students have a lot of questions about college and opportunities and they end up spending most of their time in seeking answers. Well, there is no way of knowing where to seek the answers, but you can spend your time doing something that will contribute to your academic and professional growth i.e – online training.
Before we proceed further, let us first understand, what is online training?
In a nutshell, it is defined as the learning that is imparted through online content. It gives the user an opportunity to pursue and access the content anytime and anywhere via laptop, computer or a phone. The content is primarily audio-visual oriented and uses gamification to explain the concept in-depth.
Having discussed what is online training, let us discuss the various online trainings you could opt for in your first year of college
1. Business communication skills:
Good communication skills can make or break an interview, be it a professional or an academic set up. The ability to express your thoughts in words verbally or written is just one aspect of business communication and it is essential to know the rest. Interpersonal skills are another key aspect of business communication and having done a training in Business communication will help when you are applying for a club in college, anchoring a fest or even when looking for an internship or a job. It is a must have skill if you wish to make a positive and a lasting impression on someone.
2. Advance Excel:
One of the most commonly used software. Knowledge of MS Excel is another skill you that would help you grow professionally. Nowadays, almost everyone has used Excel to a certain extent but it the essential to know more than just average to put yourself ahead of your peers. Having knowledge of advance MS Excelcan help you to draw inferences from raw data, structure your data and ultimately make informed decisions.
3. Digital marketing:
All the buzz you hear before the launch of a product is part of Digital marketing. A quintessential trait to have if you ever wish to promote your college fest or spread a message to the masses. It is also a handy skill for future entrepreneurs. It is a vast field with different segments like email marketing, web analytics, social media marketing, search engine marketing, search engine optimization, blog creation, video, and mobile marketing.
4. Programming with C and C++:
A basic level programming language that that is part of the curriculum in school and lays the foundation to every programming language thereafter. It is used whenever a better command of hardware is required. Doing a training in C and C++ will help you understand the basic techniques of generic application development, integrating function sets and general method of the architecture of business solutions. The knowledge attained would come in handy at later stages or if you ever wish to pursue a career in relevant engineering.
5. Core Java:
It is derived from the C-language and since its inception, has been amongst the top performing programming language. Java is efficient because of which it is frequently used as an enterprise-level software or in complex business problems. It consists of Java Virtual Machine (JVM), which is responsible for converting the code and Java Runtime Environment (JRE), which is used for execution.