With the advent of digitalisation, digital marketing has emerged as one of the hottest fields to work in. It is because of digital marketing that even small businesses are now able to reach out to a global marketplace. In a bid to encourage students to learn this in-demand skill and build a career in it, Internshala Trainings has launched the Marketing Ninja Challenge. The contest is open for applications until 28th March 2019.
In this contest, the students will learn digital marketing from scratch, through a 6-week online training. At the end of the training, the students will be required to create a project and the top 3 performers stand a chance to win cash prizes worth INR 1 lakh. The project would include building a blog and driving traffic to it through various means.
On the launch of Marketing Ninja Challenge, the Founder and CEO of Internshala, Sarvesh Agrawal said, “According to Internshala’s internship trends report for 2018, 47% of the employers are hiring interns for management roles, out of which, 39% are hiring for marketing roles. This highlights the soaring demand for marketing professionals in the market. Through this contest, we are aiming to motivate the students of India to learn this high in-demand skill and seize the opportunity to build a successful career in the field of digital marketing”.
Other popular non-technical trainings include business communication skills training with 17% enrollment, advance excel with 14%, beginner's trading certification training with 9%, and creative writing training with 7% enrollments
Students majoring in STEM (science, technology, engineering, and maths) are always considered as smart decision-makers and are congratulated for choosing a lucrative career path in our society. However, in the past few years, the number of STEM majors ending up finding satisfaction in non-technical jobs has grown immensely.
Lack of knowledge and interest, lack of job opportunities, lack of available alternatives to polish the domain skills needed for technical jobs, are few reasons why students’ interest has been shifting towards learning managerial and creative skills and finding a non-technical, non-operational job. As per Internshala’s latest report, there has been a 27% increase in the number of STEM students opting for non-technical online trainings since 2018.
Which training attracts STEM students the most?
Out of all the trainings, digital marketing has been the most popular training among STEM students with 46% of the total students enrolled in the same. As the supply of engineering students is much higher than their demand, it becomes extremely difficult for them to find a suitable job. As a result, students find their comfort in digital marketing training as there are endless opportunities for them in this field.
Digital marketers are expected to have job-specific skills like analytical rigour, strategy making, problem-solving, and technological competency. Engineering graduates during their coursework acquire all of these skills and with their strong technical and mathematical skills, they produce exceptional results while working as digital marketers. Earlier, digital marketers were expected to plan and execute creative campaigns, but today in addition to creativity, professionals need to be data-driven too. After completing an online digital marketing training, STEM students get to work in lucrative job roles including content managers & strategists, virtual reality developers and editors, SEO/SEM specialists, email marketing specialist, analysts & AI specialists, and digital marketing managers & directors.
Other popular non-technical trainings include business communication skills training with 17% enrollment, advance excel with 14%, beginner’s trading certification training with 9%, and creative writing training with 7% enrollments.
What are the major learning objectives of these students?
45% of students from STEM are enrolled in non-technical online training to gain a new skill. 35% take online training to land a job or internship in future, 12% of the students wanted to be certified in a new skill to add weight to their resumes, 7% were interested to build their own project, and only 1% students took an online training to fulfil their college requirements. While the students gain an understanding of theoretical concepts in their colleges, they tend to acquire practical knowledge of other fields through affordable and accessible online trainings. This allows them to upskill and continue self-paced learning without disturbing their regular schedule.
Which streams do these students belong to?
The majority of students who pursue non-tech skills are from an engineering background and they make up to 74% of total enrollments. This set is followed by students from Bachelor of Science (B.Sc), Bachelor of Science (B.Sc) (Hons.), and other technical streams.
An interesting pattern that emerged in both 3-year courses like B.Sc and 4-year courses like engineering is that the majority of enrollments are from students in their pre-final and final year. This clearly explains how students tend to pursue their curriculum in their first year of college and eventually explore options to gain practical skills from their 2nd year in college onwards.
Online trainings have been providing interesting opportunities to various students from every corner of the world, belonging to any stream, to learn new skills at the comfort of their home. Through such unique, short-termed, and practically driven online training, students no longer have to study and work in a field against their interest as they can explore their passion and can opt for interesting job roles without enrolling in a full-time course for the same.
Courtesy: Internshala Trainings (training.internshala.com) – e-learning platform to learn new-age skills from Internshala.