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Jammu: Woman killed in Pakistan firing

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Jammu: A woman was killed and three people, including two civilians and a border security force (BSF) trooper, were injured in firing by Pakistani Rangers on the international border in Jammu district on Wednesday.

Poli Devi, 42, a resident of Akhnoor sector, has been killed in the firing, a senior police officer said.

“Three others – Ramesh Lal and Usha Devi, both civilians, and constable Anjali Kumar of 89 battalion of BSF – have been injured in the firing,” the officer said.

“Two of the injured persons have been shifted to Jammu city for treatment, while the third, Usha Devi, is being treated in a local hospital in Pargwal village near the border.”

The unprovoked firing on the international border by Pakistan Rangers comes at a time when the state government is busy making arrangements for Prime Minister Narendra Modi’s visit to Jammu on Friday.

(IANS)

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Jammu And Kashmir’s Ad Film Wins Gold At IAA Awards

Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

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Sanasar, Jammu and Kasmir- wikimedia commons

A short film on Jammu and Kashmir tourism, launched by the state government, has won “gold” at an award ceremony organised by the India chapter of International Advertising Association (IAA) here.

The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 has been declared the winner in the ‘Travel and Tourism Category’ at IndiAA awards held here on Friday, according to an official statement.

Kashmir
The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 Flickr

IndIAA Awards is the intellectual property of the IAA India chapter, and was instituted in 2015. The award recognises mainstream creative advertising campaigns.

The film highlights the hospitality of Jammu and Kashmir. The 5-minute film was the first such big campaign launched by the Kashmir government.

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Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

In 2014, the Union Ministry of Tourism had launched a campaign and won the ‘Blue Elephant’ at ‘Kyoorius Creative Awards’. (IANS)