Wednesday December 19, 2018
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Keeping secrets on internet could be dangerous too!


By Manas Dwivedi

Internet is nothing less than a revolution that has changed our lives in many ways. Whether it be soothing ourselves in the dining room or ordering a toothsome meal online, internet has everything to offer us. However, heavy dependence on technology has got its own perils, and the same goes for the usage of internet.

The recent Ashley Madison hacking case exemplifies the aforementioned proposition aptly. Ashley Madison, a Canada based online dating service portal, was hacked last month. The entire database of the website was decrypted. Later, the database was made public online.


A popular website among married couples, Ashley Madison coaxes individuals to cheat on their spouses. Its slogan itself says “Life is short. Have an affair.” The home page of Ashley Madison’s website depicts a woman holding a finger to her lips, which focuses on keeping secrets. But unfortunately the portal itself has failed in keep its users’ trust intact.

According to reports, sensitive and personal information of all its 30 million registered users has been made available online by a group of hackers called The Impact Team. The incident is turning out to be a horrific nightmare for those who trusted the website for full filling their dating fantasies and desires.


According to a recent data, around 651 dating scams have been reported in the last three months. In a similar instance, a major online dating portal, AdultFriendFinder fell prey to hackers and confidential details of around 3 million users were stolen. The dating service reportedly has 64 million members, which claims to help people in finding partners. The database not only included the basic information but also carried secret information of users having extra-marital affairs. The hack was planned and executed by the notorious dark web hacking forum ‘Hell’. The data went viral on internet and was easily accessible on social media platforms.

Previously in January 2013, another online dating portal got trapped in such a data breach. Australia based Cupid Media, which runs 35 dating sites- that also includes the famous and also got exposed. Profile passwords of around 42 million users across the globe were hacked and all the private credentials were exposed. The unknown hackers behind the act later sold the information to a third party.

2d9733988-cupidmedia.nbcnews-ux-2880-1000Such instances take a toll on the lives of the people using such websites owing to the uncalled divulgence of their personal information. Trusting such online portals can really be dangerous wherein one is unaware of the credibility of the website. The hacked data is also misused by a number of people. Often, paparazzi use such covert information to sensationalize issues and target famous personalities.

Experts assume this as a ‘tit for tat’ policy undertaken by the hackers in order to get back at individuals who might have cheated on their spouses.

In the latest case, hackers have blamed Ashley Madison’s parent company, Avid Life Media for being a ‘fraud’ website that endorses men who at times tend to beguile users by pretending to be women. Not only the financial details of the users were exposed, but also they were made to go through situations wherein they were chastised for the fake identity they had taken to.

130206093536-online-dating-scams-tablet-largeThis woeful state of internet security would further get worsened with many more revelations in the future. Lives would be destroyed, marriages would break, many might lose their jobs and others might get badly depressed. This calls for an acute need for efficient cyber protection and a change in behaviours of users trusting internet blindly. It would not be right blaming the technology but trusting it sustainably would be highly appreciated.

The catchy marketing strategies endorsed by web-portals like Ashley Madison and AdultFriendFinder often force individuals to take to illicit practices though they wouldn’t really desire to do so; however, one needs to be judicious enough while divulging their personal information. Who might know such incidents could happen to you one day.

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Online Daters Tend to Aim High, Study Says

People have probably been pining for unattainable love interests since the dawn of time

A man uses the dating app Tinder in New Delhi, India. (VOA)

Most people who use online dating websites seek partners who are out of their league, said a study Wednesday based on heterosexuals in four big US cities.

“Both men and women pursued partners about 25 percent more ‘desirable’ than themselves,” said the report in the journal Science Advances.

Hardly anyone reached out to people who ranked significantly lower than themselves.

People’s desirability was determined using a ranking algorithm based on how many messages they received from other popular users on a dating site in New York, Seattle, Boston and Chicago.

“If you are contacted by people who are themselves desirable, then you are presumably more desirable yourself,” said the study.

Using this PageRank algorithm, which is employed by web search engines, researchers could establish a person’s “league,” which they scientifically coined “hierarchies of desirability.”

For some at the pinnacle of the dating game, the flurry of messages from would-be suitors was dizzying.

“The most popular individual in our four cities, a 30-year-old woman living in New York, received 1,504 messages during the period of observation, equivalent to one message every 30 min, day and night, for the entire month,” said the study.

Study: Online Daters Aim ‘Out of Their League’. Pixabay

While researchers did not reveal the end to this lady’s love story, they did find that the majority of daters on the site tended to reach out to people who were ranked higher than themselves.

They also tended to send lengthier messages to people deemed higher on the desirability ladder.

In most cases, these long-shots fell short.

When there is a big gap in desirability between online daters, “there is a pronounced drop in the probability of reply,” said the report.

And only in Seattle were there signs that long letters were more successful than short messages at getting a potential mate to respond.

People have probably been pining for unattainable love interests since the dawn of time.

Also Read: Online Trolls Exposed By FBI Task force

But taking a scientific look at the phenomenon gives cause for hope, according to lead author Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor.

“I think a common complaint when people use online dating websites is they feel like they never get any replies,” she said.

“This can be dispiriting. But even though the response rate is low, our analysis shows that 21 percent of people who engage in this aspirational behavior do get replies from a mate who is out of their league, so perseverance pays off.” (VOA)