Thiruvananthapuram, Feb 18, 2017: To attract cash-rich Arab travelers, the Kerala Tourism Department along with retail chain Lulu Group, is organising a four-day ‘Explore Kerala @ Abu Dhabi’ event from February 22.
“Considering tourist arrivals to Kerala from the Middle East, UAE is the second biggest market after Saudi Arabia. Kerala Tourism has identified the potential of the ever growing UAE tourism market,” said State Minister for Tourism Kadakampally Surendran.
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The event, being conducted at Mushrif Mall in Abu Dhabi, will also feature colourful cultural performance including Kathakali, Mohiniyattom, Theyyam and Thayambaka.
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Leading tourism players from Kerala will show case their products in the event which will be inaugurated by Executive Director of Abu Dhabi Tourism Sultan Hamad Al Mutawa Al Dhaheri, Indian Ambassador to UAE Navdeep Suri, among others. (IANS)