Wednesday December 13, 2017

Label Description with Details of Winery History on the Bottle may Influence your Choice of Wine

The presentation of more elaborate wine descriptions, which included information regarding winery history and positive wine quality statements, significantly increased the preference rating the consumers allocated to the wines

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Winery history matters! Your choice of Wine is influenced by the label description on its bottle. Pixabay

June 08, 2017: A cleverly written label description with details of winery history on the bottle may influence your choice of wine, researchers say.

Findings showed that wine label descriptions can influence consumer choice, as well as alter consumer emotions, increasing their liking for wine and encouraging them to pay more for a bottle.

“Cleverly written wine and producer descriptions when coupled with unbranded wine tasting can evoke more positive emotions, increasing our positive perception of the wine, our estimation of its quality and the amount we would be willing to pay for it,” said Sue Bastian, Associate Professor at the University of Adelaide in Australia.

Further, the results showed that if the expectations elicited by the wine description closely matched the actual liking from tasting, consumers felt far more positive emotions than if it didn’t meet expectations.

“These findings have important implications for wine producers and the hospitality industry in that descriptions require more than just wine tasting notes,” said Lukas Danner, postdoctoral student at the University of Adelaide.

“Companies could even consider involving consumers in label description optimisation,” he added.

For the study, published in the journal Food Research International, the team conducted a study with Australian white wines and 126 regular white wine consumers.

The consumers evaluated the same set of three commercially available white wines (Chardonnay, Riesling and Sauvignon Blanc) under three information levels: a blind tasting with no information; the provision of a basic sensory description; and provision of an elaborate/emotional description. (IANS)

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World’s oldest Italian wine has been found: US Study

The Italian wine was found in a large storage jar and belongs to the Copper Age

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World's oldest Italian wine found
World's oldest Italian wine found. Pixabay
  • The world’s oldest Italian wine in a large storage jar from the Copper Age
  • The discovery is detailed in Microchemical Journal
  • Chemical analysis conducted on the ancient large storage jar tested positive 

Florida, USA, August 25, 2017: Researchers from the US have found evidence of the world’s oldest Italian wine in a large storage jar from the Copper Age which indicates that winemaking in the region began as early a fourth millennium BC.

The discovery, detailed in Microchemical Journal, could dramatically predate the commencement of winemaking in Italy.

Traditionally, it has been believed that the production of it developed in Italy in the Middle Bronze Age (1300-1100 BC).

Chemical analysis conducted on the ancient large storage jar tested positive.

Lead study author Davide Tanasi from University of South Florida in Tampa, US, conducted chemical analysis of residue on unglazed pottery found at the Copper Age site of Monte Kronio in Agrigento, located off the southwest coast of Sicily.

The team determined that the residue contains tartaric acid and its sodium salt, which occurs naturally in grapes and in the winemaking process.

The researchers are now trying to determine whether it was red wine or white wine. (IANS)