Tuesday July 17, 2018

Label Description with Details of Winery History on the Bottle may Influence your Choice of Wine

The presentation of more elaborate wine descriptions, which included information regarding winery history and positive wine quality statements, significantly increased the preference rating the consumers allocated to the wines

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Winery history matters! Your choice of Wine is influenced by the label description on its bottle. Pixabay
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June 08, 2017: A cleverly written label description with details of winery history on the bottle may influence your choice of wine, researchers say.

Findings showed that wine label descriptions can influence consumer choice, as well as alter consumer emotions, increasing their liking for wine and encouraging them to pay more for a bottle.

“Cleverly written wine and producer descriptions when coupled with unbranded wine tasting can evoke more positive emotions, increasing our positive perception of the wine, our estimation of its quality and the amount we would be willing to pay for it,” said Sue Bastian, Associate Professor at the University of Adelaide in Australia.

Further, the results showed that if the expectations elicited by the wine description closely matched the actual liking from tasting, consumers felt far more positive emotions than if it didn’t meet expectations.

“These findings have important implications for wine producers and the hospitality industry in that descriptions require more than just wine tasting notes,” said Lukas Danner, postdoctoral student at the University of Adelaide.

“Companies could even consider involving consumers in label description optimisation,” he added.

For the study, published in the journal Food Research International, the team conducted a study with Australian white wines and 126 regular white wine consumers.

The consumers evaluated the same set of three commercially available white wines (Chardonnay, Riesling and Sauvignon Blanc) under three information levels: a blind tasting with no information; the provision of a basic sensory description; and provision of an elaborate/emotional description. (IANS)

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Climate change can have an effect on the taste of the wines

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Climate change can have an effect on the taste of the wine
Climate change can have an effect on the taste of the wine. wikimedia commons

New York, Jan 3, 2018: Although winegrowers seem reluctant to try new grape varieties apparently to protect the taste of the wines, new research suggests that they will ultimately have to give up on their old habit as planting lesser-known grape varieties might help vineyards to counteract some of the effects of climate change.

vineyards. wikimedia commons

“It’s going to be very hard, given the amount of warming we’ve already committed to… for many regions to continue growing the exact varieties they’ve grown in the past,” said study co-author Elizabeth Wolkovich, Assistant Professor at Harvard University.

“With continued climate change, certain varieties in certain regions will start to fail — that’s my expectation,” she said.

The study, published in the journal Nature Climate Change, suggests that wine producers now face a choice — proactively experiment with new varieties, or risk suffering the negative consequences of climate change.

“The Old World has a huge diversity of wine grapes — there are overplanted 1,000 varieties — and some of them are better adapted to hotter climates and have higher drought tolerance than the 12 varieties now making up over 80 per cent of the wine market in many countries,” Wolkovich said.

“We should be studying and exploring these varieties to prepare for climate change,” she added.

Unfortunately, Wolkovich said, convincing wine producers to try different grape varieties is difficult at best, and the reason often comes down to the current concept of terroir.

Terroir is the notion that a wine’s flavour is a reflection of where which and how the grapes were grown.

Thus, as currently understood, only certain traditional or existing varieties are part of each terroir, leaving little room for change.

The industry — both in the traditional winegrowing centres of Europe and around the world — faces hurdles when it comes to making changes, Wolkovich said.

In Europe, she said, growers have the advantage of tremendous diversity.

They have more than 1,000 grape varieties to choose from. Yet strict labelling laws have created restrictions on their ability to take advantage of this diversity.

For example, just three varieties of grapes can be labelled as Champagne or four for Burgundy.

Similar restrictions have been enacted in many European regions – all of which force growers to focus on a small handful of grape varieties.

“The more you are locked into what you have to grow, the less room you have to adapt to climate change,” Wolkovich said.

New World winegrowers, meanwhile, must grapple with the opposite problem — while there are few, if any, restrictions on which grape varieties may be grown in a given region, growers have little experience with the diverse — and potentially more climate change adaptable — varieties of grapes found in Europe, the study said.

Just 12 varieties account for more than 80 per cent of the grapes grown in Australian vineyards, Wolkovich said.

More than 75 per cent of all the grapes grown in China is Cabernet Sauvignon — and the chief reason why has to do with consumers.

“They have all the freedom in the world to import new varieties and think about how to make great wines from a grape variety you’ve never heard of, but they’re not doing it because the consumer hasn’t heard of it,” Wolkovich said. (IANS)