Label Description with Details of Winery History on the Bottle may Influence your Choice of Wine
The presentation of more elaborate wine descriptions, which included information regarding winery history and positive wine quality statements, significantly increased the preference rating the consumers allocated to the wines
June 08, 2017: A cleverly written label description with details of winery history on the bottle may influence your choice of wine, researchers say.
Findings showed that wine label descriptions can influence consumer choice, as well as alter consumer emotions, increasing their liking for wine and encouraging them to pay more for a bottle.
The presentation of more elaborate wine descriptions, which included information regarding winery history and positive wine quality statements, significantly increased the preference rating the consumers allocated to the wines.
“Cleverly written wine and producer descriptions when coupled with unbranded wine tasting can evoke more positive emotions, increasing our positive perception of the wine, our estimation of its quality and the amount we would be willing to pay for it,” said Sue Bastian, Associate Professor at the University of Adelaide in Australia.
Further, the results showed that if the expectations elicited by the wine description closely matched the actual liking from tasting, consumers felt far more positive emotions than if it didn’t meet expectations.
“These findings have important implications for wine producers and the hospitality industry in that descriptions require more than just wine tasting notes,” said Lukas Danner, postdoctoral student at the University of Adelaide.
“Companies could even consider involving consumers in label description optimisation,” he added.
For the study, published in the journal Food Research International, the team conducted a study with Australian white wines and 126 regular white wine consumers.
The consumers evaluated the same set of three commercially available white wines (Chardonnay, Riesling and Sauvignon Blanc) under three information levels: a blind tasting with no information; the provision of a basic sensory description; and provision of an elaborate/emotional description. (IANS)
Oregon’s wet weather and short summers meant people used to doubt whether the state could ever successfully produce wine. That was 30-plus years ago, but since then it has increasingly received international acclaim and these days the Willamette Valley is the center of a wine region that is world-famous for some of America’s best Pinot Noir.
DOMAINE DROUHIN (6750 Breyman Orchards Road, Dayton OR 97114, 503-864-2700) is among Oregon’s very finest vineyards. Its motto is “French soul, Oregon soil” and it is owned by the Drouhin family. For the fourth generation, the wines are made using similar techniques to the family’s wines that are produced in Burgundy, France. More information can be found at www.domainedrouhin.com or @DrouhinOregon on Twitter.
TYEE WINE CELLARS (26335 Greenberry Road, in Corvallis OR 97333, 541-753-8754) can be found one the Buchanan Family Century Farm, which was founded in Willamette Valley over 120 years ago near Corvallis. More information can be found at www.tyeewine.com or @TyeeWine.
3. WINTER’S HILL VINEYARD (6451 Northeast Hilltop Lane, Dayton OR 97114, 503-864-4592) conducts tastings in the winery which is surrounded by a landscape of forest and fields.
4.WILLAMETTE VALLEY VINEYARDS incorporates food and wine pairings so that visitors can discoverlocal ingredients along with the wines, which are inspired by the wines of Tuscany among others. Pinots are featured with food like steelhead salads through roasted lamb to short ribs.
Find out more by visiting www.wvv.com.
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6.CHERRY HILL WINERY (7867 Crowley Road, Rickreall OR 97371, 503 623-7867) nestles in the Eola Hills of the Willamette Valley. This is a boutique winery where super-premium Pinot Noir is produced by hand. Find out more at www.cherryhillwinery.com.
7.YAMHILL VALLEY VINEYARDS (16250 SW Oldsville Road, McMinnville OR 97128, 503 843-3100) is the oldest winery in the McMinnville American Viticultural Area. It grows, produces and bottles all its own grapes on a 150-acre estate in the foothills of the Coast Range Mountains. The grapes here are the three Pinots – Noir, Gris, and Blanc – Chardonnay, and Riesling. Find out more at www.yamhill.com.
8.DE PONTE CELLARS (17545 NE Archery Summit Road, Dayton OR 97114, 503 864-3698) is on the site of one of the Willamette Valley’s oldest vineyards. The first Pinot Noir from here was released to critical acclaim back in 2001. As well as Pinot Noir, De Ponte is famed for its Melon grape, which israre throughout the US.
9.YOUNGBERG HILL VINEYARDS (10660 SW Youngberg Hill Road, McMinnville OR 97128, 503 472-2727) began farming organically in 2003 and continues to move further in that direction. It is a small, producer of both Pinot Noir and Pinot Gris.
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