Tuesday March 19, 2019
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LG Announces its Second Premium Brand

The LG Objet TV comes with a 65-inch Super Ultra HD display, along with a premium sound bar

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LG logo, wikimedia

LG Electronics Inc. on Thursday launched a new high-end brand named LG Objet, with the concept of combining home appliances with furniture and targeting consumers who are seeking a unique design.

The new brand is LG’s second premium brand and follows LG Signature, launched in 2016, Yonhap news agency reported.

“LG Objet is a new concept of convergence appliances which brings electronics and furniture together,” the company said in a statement, claiming the products will not only function as electronics devices but as home decor too.

The company said LG Objet products stand out from other appliances in the market as they utilise various materials, including wood and metal, to help consumers customise their home environment.

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LG Electronics launches its second premium brand. wikimedia commons

The company unveiled the first batch of LG Objet products on Thursday — namely a refrigerator, air purifier, audio system and TV.

The appliances are custom-made and take around three months to produce.

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The LG Objet TV comes with a 65-inch Super Ultra HD display, along with a premium sound bar.

The price tag for the TV stands at 9.99 million won ($8,755). The brand’s refrigerator, which utilises premium ash wood to give it a luxury look, comes with a price tag of 1.99 million won. (IANS)

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LG Partners With Microsoft to Accelerate Autonomous Vehicles Business

Azure can help AI self-driving software learn diverse patterns displayed by drivers as well as recognise and distinguish between pedestrians and other objects

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Microsoft currently has 54 Azure Cloud regions -- more than AWS and Google combined.

LG Electronics has partnered Microsoft to help grow its autonomous vehicle and infotainment system business by leveraging Microsoft’s Azure cloud and Artificial Intelligence (AI) technologies along with LG’s future self-driving software developments.

LG will apply Microsoft’s AI knowledge to its Advanced Driver Assistance Systems (ADAS), Driver-Status Monitoring Camera (DSM) and Multi-Purpose Front Camera products and incorporate Microsoft’s Virtual Assistant Solution Accelerator in LG’s infotainment systems.

With Azure Data Box service, data captured on the road can be uploaded automatically to create a library that helps the self-driving software grow even smarter, the company said in a statement on Wednesday.

“Working together, we can empower automakers to deliver differentiated mobility experiences, create new services and revenue opportunities, and to build safer, more intelligent and more sustainable vehicles,” said Sanjay Ravi, General Manager, Automotive Industry at Microsoft.

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LG logo, wikimedia

Microsoft Azure will drastically reduce the time required for LG AI self-driving software to learn and evolve.

Azure can help AI self-driving software learn diverse patterns displayed by drivers as well as recognise and distinguish between pedestrians and other objects.

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“Our expectation is that the combination of Microsoft’s advanced cloud infrastructure with LG’s fast-growing automotive components business will accelerate the self-driving auto industry as a whole,” said Kim Jin-yong, President of the LG Vehicle Component Solutions Company.

With help from Azure, LG’s vehicle infotainment system will allow drivers to easily and quickly check traffic conditions on the road, search for nearby restaurants, call up favourite songs and more. (IANS)