Now is the time to be in the Cannabis industry. By the end of 2023, revenue in the Cannabis industry is expected to reach $51.28 billion. This is a huge revenue figure — and highlights how fast the industry has grown in such a short space of time. There are two main reasons behind this growth:
§ Legalization of Cannabis for recreational use in 23 US states, Canada, Malta, Mexico, and various other countries
§ A global revolution in attitude towards Cannabis
Essentially, Cannabis is now legal in more countries than ever before, and people have a much more accepting attitude toward it — which has been great news for all of the cannabis businesses out there.
If you have your own business Cannabis business, the slight problem is that the industry is now insanely competitive (and that’s an understatement). It can be genuinely tough to get a Cannabis business off the ground, especially if you’re in the States or another country where Cannabis is popular.
There’s no need to worry, though, as the guide you’re reading has some tips and advice that’ll help you turn your Cannabis business into a huge success. Sound too good to be true? Dive into the details below and find out for yourself!
Marketing is key in the Cannabis industry. In order to attract new customers to your brand, you need to nail your online marketing. Otherwise, you’ll struggle to get anywhere.
Because people are curious about Cannabis and constantly Googling information about it, written marketing content is what attracts the most attention. Specifically, the best strategy is to use the Cannabis content writing services from www.clickintelligence.com. This way, you’ll be able to flood the internet with high-quality Cannabis SEO content that people will be eager to read and engage with.
This should quickly result in your Cannabis business site starting to become more popular on Google. When people search for “Cannabis businesses” on Google and other search engines, you’ll be much more likely to pop up on the first couple of pages, which is exactly what you need in this competitive industry.
Because of the legalization and worldwide growing acceptance of Cannabis, it’s now become normalized for Cannabis to be marketed through social media. Therefore, your Cannabis should be actively posted on the following:
These are the social media platforms that are most popular with younger demographics. Now, more than two-fifths of both young men and women now use Cannabis occasionally, which is important to remember.
You’ll typically find that the most successful Cannabis businesses have fun and exciting brand images. An excellent example of this is Seth Rogan’s Houseplant company. The Hollywood actor has built himself a successful marijuana empire through bright, colorful, and friendly branding. Plus, Seth Rogan also tapped into the fact that (aside from Cannabis) there’s also a niche market for cannabis ceramics, which is why he sells beautifully designed pottery and other items through his Houseplant site.
The takeaway lesson here is to have fun. Cannabis isn’t supposed to be an overly serious or formal industry. Instead, it’s about showing customers that you can be trusted and have their best interests at heart. Also, much like Seth Rogan did, try and look for extra niches on the side (ceramics) that you can use to your advantage.
Use the tips and advice provided above to make your Cannabis business successful over the coming years. Remember, Cannabis SEO, social media marketing and a fun brand image are just some of the most important factors!