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MG Vassanji prides himself in his contradictions

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DESI MG VASSANJI. Giller and Governor General award winner M G Vassanji for story and interview in Desi Life. ATTN SHREE B. (Rene Johnston/Toronto Star) rpj

A novelist and non-fiction writer, a person of Indian origin who feels at home on three continents, MG Vassanji, 65, prides himself on his contradictions. These have served him well in his writing, which has won him numerous awards, including a regional Commonwealth Writers’ Prize for his first novel The Gunny Sack (1989).

Through his eight novels, two short story collections and two travel memoirs, Vassanji has made a signal contribution to the literature of the Indian diaspora, acquainting several generations of readers in Canada, the US and India as well with his magical yet little-known corner of East Africa. Edited excerpts from an interview:

Q. One of the themes in your work is the invisible boundaries that divide people, such as caste, faith, and race. How did that come about?
Because I existed on the edges of all of them, being brought up in Africa among Asians, blacks, and whites. Those interactions leave a deep impact on you while growing up. There were a lot of things that went unsaid but which you felt as a child, and which you then want to explore as an adult—as a novelist, it’s automatic to try and explore those phenomena.

Q. Where, or what, is home today?
Home is many places. Toronto is where I come back to, where I have the security of a bank account and a house. When I’m in Dar es Salaam, Tanzania, I feel at home, I speak the language and people don’t think I’m from elsewhere. It’s the same in India, there is an ease of communication and I feel that these are my people.

Q. Would you say that your own history is the primary influence on your work?
I am writing about people who live on the margins of global culture, and that requires a lot of work. You can’t look at my writing the way you look at [that of] a white Canadian writer. The problem for many of us is that we are pioneers, telling stories that have never been told, naming things that have never been named—even the names themselves are hard to pronounce!— and all of those things are on my mind.

Q. What is the reward for all that hard work?
To reach an audience whom you never thought in your imagination that you might reacH, that is satisfying.

Q. Do you feel you’ve been received as an Indian writer by Indian audiences?
Indians in India have a very dual relationship with the West: On one hand, they emulate it, and on the other hand, they put it down. Indian writers who live abroad face that too. The level of serious criticism is a bit low; people don’t engage with the writing as such.

Q. Is there a particular message you want to add to the public conversation around literature in general?
Stories are important. We have to be part of a global culture. You cannot be a nobody. That creates an insecurity that turns into problems for the following generations. When I speak in Africa this is what I say: If you don’t write about yourself, someone else will write about you and you will not like it.

The interview was first published at forbesindia.com

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FIFA World Cup 2018: Indian Cuisine becomes the most sought after in Moscow

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Indian cuisine in FIFA World cup
Indian dishes available in Moscow during FIFA World Cup 2018, representational image, wikimedia commons

June 17, 2018:

Restaurateurs Prodyut and Sumana Mukherjee have not only brought Indian cuisine to the ongoing FIFA World Cup 2018 here but also plan to dish out free dinner to countrymen if Argentina wins the trophy on July 15.

Based in Moscow for the last 27 years, Prodyut and Sumana run two Indian eateries, “Talk Of The Town” and “Fusion Plaza”.

You may like to read more on Indian cuisine: Indian ‘masala’, among other condiments spicing up global food palate.

Both restaurants serve popular Indian dishes like butter chicken, kebabs and a varied vegetarian spread.

During the ongoing FIFA World Cup 2018, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

The Mukherjees, hailing from Kolkata, are die-hard fans of Argentina. Despite Albiceleste drawing 1-1 with Iceland in their group opener with Lionel Messi failing to sparkle, they believe Jorge Sampaoli’s team can go the distance.

“I am an Argentina fan. I have booked tickets for a quarterfinal match, a semifinal and of course the final. If Argentina goes on to lift

During the World Cup, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

FIFA World Cup 2018 Russia
FIFA World Cup 2018, Wikimedia Commons.

“We have been waiting for this World Cup. Indians come in large numbers during the World Cup and we wanted these eateries to be a melting point,” he added.

According to Cutting Edge Events, FIFA’s official sales agency in India for the 2018 World Cup, India is amongst the top 10 countries in terms of number of match tickets bought.

Read more about Indian cuisine abroad: Hindoostane Coffee House: London’s First Indian Restaurant.

Prodyut came to Moscow to study engineering and later started working for a pharmaceutical company here before trying his hand in business. Besides running the two restaurants with the help of his wife, he was into the distribution of pharmaceutical products.

“After Russia won the first match of the World Cup, the footfall has gone up considerably. The Indians are also flooding in after the 6-9 p.m. game. That is the time both my restaurants remain full,” Prodyut said.

There are also plans to rope in registered fan clubs of Latin American countries, who will throng the restaurants during matches and then follow it up with after-game parties till the wee hours.

“I did get in touch with some of the fan clubs I had prior idea about. They agreed to come over and celebrate the games at our joints. Those will be gala nights when both eateries will remain open all night for them to enjoy,” Prodyut said.

Watching the World Cup is a dream come true for the couple, Sumana said.

“We want to make the Indians who have come here to witness the spectacle and feel at home too. We always extend a helping hand and since we are from West Bengal, we make special dishes for those who come from Bengal,” she added. (IANS)

 

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How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

NewsGram brings to you latest new stories in India.

Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)

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Munshi Premchand: India celebrates 136th Birth Anniversary of the Great Saint-Poet, Reformer and Philosopher

Premchand was one of the most notable novelists of Hindi literature and the aura of this literature would not have been so sparkling without him

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Munsi Premchand. Image source: belaljafri.wordpress.com
  • Premchand was born as Dhanpat Rai Shrivastava in a village Lamahi near Varanasi on July 31, 1880
  • Premchand had first adopted a pseudo name ‘Nawab Rai’ and wrote his first novel, ‘Asrar e Ma’abid’
  • ‘Mangalsutra’ was the novel, which never completed as he became terribly ill during his last years

Beauty doesn’t need ornaments. Softness can’t bear the weight of ornaments” – a quote by Munshi Premchand, for Munshi Premchand on his birth anniversary. He doesn’t need any introduction, as his works and words have always found a way to the deepest inner spaces in people’s hearts.

NewsGram remembers Premchand on his 136th Birth Anniversary and here are few lines about him that will certainly bring you closer to the luminary and know him better as a person, the one who enlightened India and the world with his extraordinary ideas.

Premchand was one of the most notable novelists of Hindi literature. The aura of Hindi literature would not have been so sparkling without him. His softness was the part which helped him to relate to the people and the situations.

Munshi Premchand. Image Source: freehindibooksforyou.blogspot.com
Munshi Premchand. Image Source: freehindibooksforyou.blogspot.com

Here are some facts about Munshi Premchand-

  • Premchand was born as Dhanpat Rai Shrivastava in a village Lamahi near Varanasi on 31st July 1880. He was known for his modern Hindustani literature and was also conferred as Upanyas Samrat (king of novels).
  • Premchand’s mother died when he was just 7 and father was soon remarried. He did not have a good relationship with his stepmother. Premchand became gloomy after his mother’s demise and found comfort in reading. Since then he had become an avid reader.

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  • He married at an age of 15, but the marriage failed. Later he married a child widow, Shivarani Devi, in 1906. This step was revolutionary at that time and faced lots of criticism.
  • After his father’s demise, he became responsible for his step-mother and step-siblings. He had to discontinue his studies to earn for the family.
  • His first job was a tuition teacher at an age of 15 to a lawyer’s child and was given only Rs. 5 per month. It was only in 1900 he was offered a job as a teacher in Bahraich at District Government school. During this time, he started writing novels.
  • Premchand had faced poverty throughout his life. There was a time when he took a loan of two-and-a-half rupees to buy new clothes and it took him 3 years for the repayment of the loan.

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  • Premchand had first adopted a pseudo name ‘Nawab Rai’ and wrote his first novel, ‘Asrar e Ma’abid’, which deals with the corruptions among the priests and sexual exploitation of poor women.
Godaan by Munshi Premchand. Image Source: amazon.in
Godaan by Munshi Premchand. Image Source: amazon.in
  • In 1921, when Gandhiji asked the people to leave their jobs, Munshi Premchand left his job despite the financial crisis and responsibility of his wife and children.
  • After leaving his job, he came back to Varanasi and started his own printing press, named ‘Saraswati’ in 1923. Due to a financial crisis in 1934, he worked as a scriptwriter in Ajanta Cinetone production house and had written the script of the film-‘Mazdoor.
  • His most famous novel ‘Godaan’ was among his last works. The novel was later translated into English and made into a Hindi film in 1963. ‘Mangalsutra’ was the novel, which never completed as he became terribly ill during his last years. Unfortunately, he breathed his last on 8 October, 1936.

– by Aparna Gupta of NewsGram. Twitter @writetoaparna99

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