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Microsoft sheds four key executives in company shake-up

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New York: Four top executives are leaving tech giant Microsoft, including former Clinton advisor Mark Penn and ex-director of Nokia Stephen Elop, in a leadership shuffle announced by the firm’s CEO Satya Nadella, Efe news agency reported.

The leadership changes constitute the biggest switch so far during Nadella’s tenure at the helm of Microsoft, which will be divided into three big departments — “Windows and devices,” to be headed by Terry Myerson, “Cloud and enterprise”, which will be overseen by Scott Guthrie, and “Applications and services”, with Qi Lu as its chief.

In an email to company employees on Wednesday to inform them of the changes in top personnel, Nadella said that the larger changes in the firm’s structure required Microsoft to examine its leadership and the result was that several veteran team leaders will be leaving the company.

According to Nadella, Penn, who worked on both Bill and Hillary Clinton’s election campaigns, had announced last September his intention to leave the company to form his own investment fund.

With regard to Elop, whose duties fell in the area that Myerson now occupies, the Microsoft chief said that they had come to a joint decision and he lamented the loss of leadership his departure meant for the company.

Joining Penn and Elop in their move out the door are Eric Rudder, who had been with the firm for more than 25 years, and Kirill Tatarinov, under whose direction the firm’s Dynamics business grew into a $2-billion operation.

After the announcement of the changes, shares of Microsoft -one of the 30 Dow Jones components – fell 0.2 percent on the Nasdaq exchange. (IANS)

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Microsoft acquires gaming start-up PlayFab

PlayFab claims to process more than 1.5 billion transactions a day

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PlayFab is a gaming company used by over 700+ users. Twitter
PlayFab is a gaming company used by over 700+ users. Twitter
  • Microsoft has acquired PlayFab
  • PlayFab powers 1200 live games with more than 700 million gamers
  • Playfab is used by many companies like Disney, Nickelodeon, etc.

Microsoft has acquired gaming start-up PlayFab for an undisclosed sum and will integrate its services into Azure platform to help developers build better games.

PlayFab powers more than 1,200 live games and has served over 700 million players.

Microsoft acquired the start-up PlayFab. Pixabay
Microsoft acquired the start-up PlayFab. Pixabay

“Together, Azure and PlayFab will further unlock the power of the intelligent cloud for the gaming industry, enabling game developers and delighting gamers around the world,” Kareem Choudhry, Corporate Vice President of gaming at Microsoft, said in a blog post.

PlayFab technology is being used by entertainment companies like Disney, NBC Universal, Wizards of the Coast, Nickelodeon, Bandai Namco, Rovio and Capcom.

Also Read: Microsoft to offer cloud services to Indian start-ups

“Our platform of scalable game services, game analytics, and LiveOps tools are helping more than 3,000 studios progress from shipping static software to creating games that scale gracefully and evolve over time with new content, live events, and frequent updates,” PlayFab CEO James Gwertzman said in a post.

This acquisition will greatly benefit the Microsoft.
This acquisition will greatly benefit the Microsoft.

PlayFab claims to process more than 1.5 billion transactions a day, nearly 20,000 transactions a second.

“Microsoft, with its deep expertise in gaming and cloud computing, is a perfect home for PlayFab as we expand our platform and features,” Athe company said.

“Microsoft’s global presence and world-class Microsoft Azure server infrastructure complement PlayFab’s services, making it even easier for studios to focus on building great games instead of back end technology,” it added. IANS

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