After introducing personalised advertisements in the Windows 10 default email app, Microsoft has made a U-turn and turned these ads off.
The beta version of the company’s Mail client for Windows 10 was found pushing ads right at the top of the inbox.
“Bad news: Mail for Windows 10 is getting ads for non-office 365 subscribers!,” Aggiornamenti Lumia reported late on Friday.
Microsoft’s frequently asked questions (FAQ) page, which has now been taken down, said: “Consistent with consumer email apps and services like Outlook.com, Gmail and Yahoo Mail, advertising allows us to provide, support, and improve some of our products. We’re always experimenting with new features and experiences.”
“The experiment was never intended to be tested broadly, which doesn’t quite jibe with the existence of a FAQ about a pilot programme taking place in several countries around the world, but either way the ads should be gone,” Frank Shaw, Communications Head, Microsoft was quoted as saying by The Verge.
Microsoft has set an ambitious goal to reduce its carbon footprint, saying that the company will become carbon negative by 2030 and by 2050, it will remove from the environment all the carbon the company has emitted to date.
At an event at its headquarters on Thursday, the company announced a new plan to reduce and ultimately remove its carbon footprint.
“While the world will need to reach net zero, those of us who can afford to move faster and go further should do so. That’s why today we are announcing an ambitious goal and a new plan to reduce and ultimately remove Microsoft’s carbon footprint,” said Microsoft President Brad Smith.
“By 2030, Microsoft will be carbon negative, and by 2050. Microsoft will remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975,” Smith said in the presence of CEO Satya Nadella, CFO Amy Hood and Chief Environmental Officer Lucas Joppa.
The company also announced a new initiative to use Microsoft technology to help our suppliers and customers around the world reduce their own carbon footprints and a new $1 billion climate innovation fund to accelerate the global development of carbon reduction, capture and removal technologies.
“Beginning next year, the company will also make carbon reduction an explicit aspect of our procurement processes for our supply chain,” it said.
The human activity has released more than 2 trillion metric tonne of greenhouse gases into the Earth’s atmosphere since the start of the First Industrial Revolution in the mid-1700s.
Over three-quarters of this is carbon dioxide, with most of this carbon emitted since the mid-1950s. This is more carbon than nature can re-absorb, and every year, humanity pumps more than 50 billion metric tons of additional greenhouse gases into the air.
“We recognize that progress requires not just a bold goal but a detailed plan. We are launching an aggressive program to cut our carbon emissions by more than half by 2030, both for our direct emissions and for our entire supply and value chain,” said Microsoft.
“By 2025, we will shift to 100 per cent supply of renewable energy, meaning that we will have power purchase agreements for green energy contracted for 100 per cent of carbon emitting electricity consumed by all our data centers, buildings, and campuses,” the tech giant emphasized.
Microsoft said it will electrify its global campus operations vehicle fleet by 2030. (IANS)