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Microsoft Turns Off Ads in Windows 10 Email App

Those in Brazil, Canada, Australia and India were chosen for this experiment, according to The Register

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Microsoft
Microsoft's beta Android launcher has digital health feature. Pixabay

After introducing personalised advertisements in the Windows 10 default email app, Microsoft has made a U-turn and turned these ads off.

The beta version of the company’s Mail client for Windows 10 was found pushing ads right at the top of the inbox.

“Bad news: Mail for Windows 10 is getting ads for non-office 365 subscribers!,” Aggiornamenti Lumia reported late on Friday.

Microsoft’s frequently asked questions (FAQ) page, which has now been taken down, said: “Consistent with consumer email apps and services like Outlook.com, Gmail and Yahoo Mail, advertising allows us to provide, support, and improve some of our products. We’re always experimenting with new features and experiences.”

Microsoft, PUBG
A sign for Microsoft is seen on a building in Cambridge. VOA

“The experiment was never intended to be tested broadly, which doesn’t quite jibe with the existence of a FAQ about a pilot programme taking place in several countries around the world, but either way the ads should be gone,” Frank Shaw, Communications Head, Microsoft was quoted as saying by The Verge.

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Users of Windows Insider fast-track builds of Mail and Calendar, particularly version 11605.11029.20059.0, may have seen the ads among their emails, depending on their location.

Those in Brazil, Canada, Australia and India were chosen for this experiment, according to The Register. (IANS)

Next Story

Microsoft to Invest $1 Billion in Artificial Intelligence Start-Up Called OpenAI

The resulting enhancements to the Azure platform will also help developers build the next generation

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Microsoft, Artificial Intelligence, OpenAI
The multi-year partnership will jointly develop new supercomputing technologies on Microsoft's Azure cloud computing platform. Pixabay

Microsoft on Monday announced to invest $1 billion in Artificial Intelligence (AI) start-up called OpenAI. The multi-year partnership will jointly develop new supercomputing technologies on Microsoft’s Azure cloud computing platform.

The resulting enhancements to the Azure platform will also help developers build the next generation of AI applications, Microsoft said in a statement.

“By bringing together OpenAI’s breakthrough technology with new Azure AI supercomputing technologies, our ambition is to democratize AI – while always keeping AI safety front and centre – so everyone can benefit,” Microsoft CEO Satya Nadella said.

OpenAI will port its services to run on Microsoft Azure, which it will use to create new AI technologies and deliver on the promise of artificial general intelligence.

Microsoft, Artificial Intelligence, OpenAI
Microsoft on Monday announced to invest $1 billion in Artificial Intelligence (AI) start-up called OpenAI. Pixabay

Microsoft will also become OpenAI’s preferred partner for commercialising new AI technologies.

The companies will focus on building a computational platform in Azure of unprecedented scale, which will train and run increasingly advanced AI models, include hardware technologies.

“The creation of AI will be the most important technological development in human history, with the potential to shape the trajectory of humanity,” OpenAI CEO Sam Altman said.

Over the past decade, innovative applications of deep neural networks coupled with increasing computational power have led to continuous AI breakthroughs in areas such as vision, speech, language processing, translation, robotic control and even gaming.

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“OpenAI and Microsoft’s vision is for artificial general intelligence to work with people to help solve currently intractable multidisciplinary problems, including global challenges such as climate change, more personalized healthcare and education,” said the companies. (IANS)