Never miss a story

Get subscribed to our newsletter

Details of your home design somehow reflect your personality. Pixabay

In the journey of an eventful and fulfilling life, ‘less is more’ sometimes goes beyond the fundamental idea of decluttering a private realm like your home. It becomes about details that reflect the evolution of your personality, and precious values that have stood the test of time.

The Pure Concept launched its flagship store in Kala Ghoda, Mumbai as a haven of understated sophistication and innovative product design. The new store will also feature a space for free-flowing discussions on concept building and ideation for bespoke home design projects between co-founder Chanya and patrons at the Designer’s Table.

Follow NewsGram on Instagram to keep yourself updated.

The new store is situated amidst Mumbai’s well-loved symbols of the timeless heritage and iconic, in a vibrant art district that is hard to miss, and easy to love. It overlooks the Prince of Wales Museum, and near the Jehangir Art Gallery, at Kala Ghoda’s Ador House.

The building – more than 100 years old – is admired for its Indo-Saracenic architecture with a touch of Art Deco. The amalgamation of cross-cultural influences in the construction of Ador House makes an ideal match with the cosmopolitan essence of The Pure Concept Home retail space, spread across 3,600 sq. ft. and two floors connected by a spiral staircase.

In a harmonious symphony of functionality and aesthetics, the layout of the store is defined by the use of subtle and ambient lighting; natural soft furnishings with a strong colour sense; complementary furniture shapes; a seamless concrete floor in white with contrasting sisal texturing; heritage high beam ceilings, and astutely balanced use of the brand’s signature colour: teal.

The Pure Concept has understated sophistication and innovative product design. Pixabay

There are coordinated hangar displays for soft furnishings, to facilitate a complete appreciation of their nuances with a thorough ‘tactile therapy’ experience. Chanya Kaur and Dalbir Singh who co-founded the brand in 2012, initially launched it as a soft furnishings brand.

A glimpse into the new collections for the home design, showcasing major categories:

Blissful Boketto

The Japanese word, pronounced ‘bo-ke-tto’, implies ‘gazing into the distance without a thought’. This collection represents soothing tones and hints of earthiness. With an overarching teal palette, these products speak of the depth of profound thought, with each product playing a different character. Blissful Boketto is about a cool, calm, effortless facade, while still portraying fresh and coordinated minimalism.

Hygge Home

The Danish-inspired lifestyle concept of Hygge (pronounced ‘hue-gah’) implies a celebration of the self; the cosy, comfortable art of doing nothing, immersed in convivial gratification. This collection promotes a calm and comfortable environment, where one can relax, unwind, and kick back with good food and intimate friends, with the warmth of blankets and candlelights. The products are all about a dreamy, yet modern setup, flaunting soft, neutral, and relaxing colors.

ALSO READ: Few Offbeat Destination Experiences Hosted By Locals

Mysa Mood

The Swedish concept of Mysa literally means, ‘comfort’. It implies cozying up by yourself or with a significant other, thereby engaging in something comfortable and pleasurable. This collection has a minimalistic setup with contrasting color tones for your home design. Each product is about bold and eclectic individualism that holds its own in any design and decor layout.

The Lagom Life

Another Swedish concept, and not too from the Danish ‘Hygge’, Lagom (pronounced ‘lah-gom’) signifies balanced perfection, meaning to have, or be just the right amount, just enough. Basis this, this collection is intuitive, grounded, and driven by the idea of alignment.

Price range: Furniture starting from Rs 30,000.

Soft furnishings starting from Rs 2,500 per meter. (IANS)



Doris Lessing who won a Nobel Prize in Literature

London (CNN)- At five o'clock in the morning, the esteemed 86-year-old astrophysicist Jim Peebles was woken suddenly by the telephone ringing.

"In previous experience, the only phone calls at that time of night are bad news," he said. This one was great news. "The opening sentence from the caller was: 'The Nobel committee has voted to award you the Nobel Prize in Physics. Do you accept?'" Peebles recalled. The wording threw him. Who wouldn't accept a Nobel Prize? "You know the Bob Dylan fiasco?" he said during a phone interview with CNN. "That might have put the wind up them."The "fiasco" Peebles mentions refers to the 2016 Nobel Prize in Literature, which was controversially given to an utterly unimpressed Dylan.Aside from being ever-presents on college campuses in the 1960s, little connects Peebles, an expert in theoretical cosmology, with Dylan. But one of the starkest contrasts might lie in their reactions to winning a Nobel -- and the songwriter is far from the only laureate whose crowning turned out to be an awkward affair.

The five committees are notoriously secretive, fiercely shielding their choices from the outside world -- including the laureates themselves, who are told of their victories just minutes before they are announced to the public.

Keep Reading Show less
Wikimedia Commons

Sindoor implies the longevity of a woman's marriage to her husband in the Hindu tradition

Married Hindu women are recognised by a red streak of vermillion in the middle of their foreheads. This is traditionally called 'sindoor', which is derived from the Sanskrit word sindura, meaning 'red lead.'. Sindoor is traditionally powdered turmeric and lime, sometimes red saffron, or red sandalwood. It is also called vermilion, or Kumkum.

Vermilion powder mixed on a plate Sindoor is traditionally powdered turmeric and lime, sometimes red saffron, or red sandalwood. It is also called vermilion, or Kumkum. Image source: Photo by Gayathri Malhotra on Unsplash

Keep Reading Show less
Wikimedia Commons

Actress Urvashi Rautela has recently announced the name of her next film which is titled 'Dil Hai Gray'.

Actress Urvashi Rautela has recently announced the name of her next film which is titled 'Dil Hai Gray'. It's a Hindi remake of Tamil film 'Thiruttu Payale 2'. Urvashi Rautela will be seen alongside Vineet Kumar Singh and Akshay Oberoi.

Urvashi shares: "I am excited to announce the title of my next film 'Dil Hai Gray' on the auspicious day of Vijaya Dashami. The film is very close to my heart and it was lovely working with director Susi Ganeshan sir, producer M Ramesh Reddy sir, and my co-stars Vineet Kumar Singh and Akshay Oberoi. "

"The film has created a massive response in the south industry and I am very positive about the story that it will be also be loved by the audience here. I hope my fans would bless us with their love and support. Super excited to watch my film on the big screen after a long time," she concludes. (IANS/ MBI)

Keep reading... Show less