New Delhi: Wikipedia describes a Mompreneur as “a female business owner who is actively balancing the role of mom and the role of an entrepreneur”.
‘Mompreneur’ is a relatively recent word which has grown exponentially due to the prominence of internet based businesses. In India, more and more women are entering the world of business which was once reserved as a male bastion. Whether they make it big or contribute in a small way, they are definitely running a business on their own terms.
How can a mother make a career from home? By blogging.
Indian mothers can now fulfill their duties as a mother and work from home as well, even starting their very own company. India, in recent times, has become a hotbed for women entrepreneurs and even though Indian women have been doing various home based businesses for a long time, the newly found drive, ambition, and professional attitude has brought a world of change to the female entrepreneurial scene.
CEO & Designer Tory Burch said, “we need to get women to the point where they aren’t apologizing. It’s time to take ownership in our success.”
The truth about being a Mompreneur is that a large number of talented and creative women have been discovering uncharted niches, creating jobs and utilizing the potential of a new economy. Since India is the most populated country in the world, there are not enough jobs for every single person. In such an economic condition, being self-employed is a commendable aspect.
“Harvard Business School defines entrepreneurship as the relentless pursuit of opportunity without regard to resources currently controlled,” states Harvard Business School Professor Janet Kraus.
“You know you’re doing what you love when Sunday nights feel the same as Friday nights….” says Donny Deutsch in his book Donny Deutsch’s Big Idea.
― Donny Deutsch, Donny Deutsch’s Big Idea: How To Make Your Entrepreneurial Dreams Come True, From The AHA Moment To Your First Million
The major benefit of being a Mompreneur is that your passion, idea or talent is turned profitable. Creativity is the biggest tool required to become an entrepreneur and the best part is that you can actually get paid for doing what you love.
Running a business and caring for a family are two demanding jobs that often seem to be competing against one another. Working mothers are often caught in the crossfire between the needs of their business and the cries of needy children. However, most Indian mothers have the capability to multitask and manage money, kids, and be thrifty as well.
As a Mompreneur, whether you’re pitching an investor, a potential client, or recruiting a new employee, it’s crucial to be able to lead with a hook and deliver your message clearly. Mothers are experts at telling stories and breaking down complex subjects using everyday words, even when the subject is anything but simple. (Picture Courtesy: www.3dcart.com)
Entrepreneurs’ lives are nothing short of an arduous battle. Starting a business and facing everyday challenges sometimes feels like constant combat, because the way to success doesn’t come overnight. Just as superheroes fight crime and have their daily struggles with various villains, entrepreneurs need to tap into their superpowers of knowledge and experience to accomplish what they’ve envisioned. However, there are a few more similarities between the two.
Success doesn’t come overnight
Superheroes weren’t taught to control their powers, but they had to figure out for themselves how to put them to good use. After trying to fly and falling numerous times, they eventually mastered the skill, which allowed them to start saving the world on a daily basis. The same goes for entrepreneurs. They don’t expect real success to happen overnight. They know that it yields profit only after many sleepless nights, hard work and incessant effort. Only after they go through various training programs and learning, do they get to see what the business is all about.
They need rescuing from time to time too
People in great danger are always the ones who need superheroes the most. Putting out fires, jumping into a burning building, and fighting criminals is what they’re accustomed to, but sometimes they need to be rescued as well. Not just physically but emotionally. Superheroes doubt themselves more often than not and struggle the reality of not being able to tell about their powers to other people, which is often overwhelming. That’s when a conversation to a loved one helps immensely.
Even though they have superpowers, they still need the biggest power of all – love – to keep them going. When it comes to entrepreneurs, their superpower of making the business thrive comes at a certain price. They tend to become lonely, exhausted and even lose their motivation sometimes. That’s when their family jumps in, to save the day. Behind every successful entrepreneur, there’s an army of loved ones having their back. Whether it’s a spouse, a sibling or a child, entrepreneurs have their own saviours who remind them why they’re good at what they do.
Physical strength and endurance
Working around the clock requires plenty of physical and mental strength, which is another common denominator for superheroes and entrepreneurs. While superheroes couldn’t fight the crime without their muscle strength, entrepreneurs need it to survive one hard-working day after another. Moreover, it’s the best fuel for their workouts, as carbs represent the source of immediate energy for their entire body. It also helps them stay confident and believe in themselves, which is why it’s essential that both of them have enough carbohydrates in their nutrition, to overcome all the challenges that the new days brings along. The number of carbohydrates a person consumes during the day will determine how much work they’ll be able to do, and how long a workout they’ll be able to engage in. Namely, carbohydrates fuel our workout routine, so it’s essential that your pre-workout meal contains at least 50g of carbs.
Battling against villains
Every superhero fights their arch nemesis in order to show how fearless and powerful they are. Villains are there to make heroes’ lives turbulent and try to ruin everything good, which is similar to how business “villains” operate. While building their empires, entrepreneurs face a series of dents in their ventures. Whether it’s a competition, or economic downtime, employees or maybe a partner, it’s entrepreneur’s greatest villain sometimes. They’re constantly battling their internal and external demons, making mistakes from time to time, which is just as challenging as superheroes fighting the bad guys. However, at the end of the day, both of the villains’ help shape superheroes and entrepreneurs to be what they were meant to become and to work even harder the next day, learning from their own mistakes and setbacks.
Functioning well in a group
While Batman, Superman and the Flash all fought bad guys on their own, it wasn’t until they were all united together with Aquaman, the Wonder Woman, Green Lantern and Martian Manhunter that they really saved the world. The point is that even though they were all amazing fighters on their own, they became truly successful after forming the Justice League. The more diverse powers, along with the strength in numbers gave them the ultimate advantage against the evil. The same goes for the world of entrepreneurs. Teamwork is a business’s best friend and the strongest suit. Two heads are much better than one, which is why joining groups can form a strong support system for many entrepreneurs.
The battles can be never-ending
A series of comic books written and superhero movies filmed only suggests that the battle with the evil never ceases. When it comes to entrepreneurs, they keep saying that the challenges are ongoing as well. The larger the number of challenges, the greater the need for learning. This is precisely why each milestone reached breeds higher expectations, only to set a new goal for every following victory. With every business expenditure, comes new adventures, and the journey never really ends.
If you haven’t thought about superheroes and entrepreneurs to be much alike, you should start giving both of them more credit. We’re all fighting our battles day in, day out, and every one of us can be considered a superhero in their own surroundings because no matter how small our combats may seem, it’s still the one thing that makes us better people at the end of the day.