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More Digital Content in Regional Languages Will Boost India’s Digital Economy: Google

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tez
Within 24 hours of 'Tez' being launched, Google saw nearly 1.8 crore gross merchandise volume (GMV) done with over four lakh active users. pixabay

New Delhi, Sep 27, 2017: Building more digital content in regional languages will give a major boost to India’s bid to become a $1 trillion digital economy, Google India said here on Wednesday.

“If we do not allow Internet to build local language elements, I think the story could go completely haywire. There are 400 million Internet users in India and out of those, 234 million are local language users. The number is expected to go to 536 million by 2021,” Chetan Krishnaswamy, Country Head, Public Policy, Google, told reporters on the sidelines of the ‘Indian Mobile Congress (IMC) 2017’ here.

“The industry needs to focus on this aspect and ensure that content in local languages becomes a reality, and the technology and products are optimised to ensure that Internet becomes inclusive. The idea is that it doesn’t only remain for the English-speaking elite,” Krishnaswamy added.

Google has been upbeat about India’s digital economy.

Earlier this month, the company launched “Tez” — its standalone digital payments app that can be downloaded on Android and iOS devices.

Also ReadA Step Towards Digital India- Google Launches Digital Payment App ‘Tez’ in India 

The app was built for India, working on the vast majority of the country’s smartphones and is available in English and seven Indian languages (Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil and Telugu).

“Our belief is that by 2025, the digital economy would be able to hit $750 billion-1 trillion mark. It is not unattainable. Currently, the digital economy contributes to seven per cent of the GDP and by 2025, it should be around 17 per cent of the GDP,” Krishnaswamy said.

According to a recent report from Google and KPMG India, Indian language users have overtaken English language on the Internet in the country.

Tamil, Hindi, Kannada, Bengali and Marathi speaking users have the highest adoption online services, followed by Telugu, Gujarati and Malayalam. (IANS)

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Adobe Joins NYT, Twitter to Ensure Authenticity of Digital Content

"Everyone has a role to play in information quality and media literacy. Collaboration on issues as complex as this is key," Harvey added

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Adobe Acrobat Reader. Pixabay

With an aim to provide proper content attribution for creators and publishers to ensure trust and transparency online, Adobe along with The New York Times and Twitter on Monday announced the “Content Authenticity Initiative”.

The goal is to develop an industry standard for digital content attribution and let designers get credit for their work.

“With the proliferation of digital content, people want to know the content they’re seeing is authentic,” said Dana Rao, Executive Vice President and General Counsel, Adobe.

“It is critical for technology and media companies to come together now in order to empower consumers to better evaluate and understand content online,” Rao said, during the “Adobe Max” conference here.

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to content they choose to share.

The framework is designed to let authors verify their content so that they receive proper attribution and provide consumers with an attribution trail to give them greater confidence about the authenticity of the content they’re consuming.

The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia Commons

Adobe demonstrated a prototype of its content attribution technology embedded in Photoshop.

“Discerning trusted news on the internet is one of the biggest challenges news consumers face today,” said Marc Lavallee, head of Research & Development, The New York Times Company.

“This initiative lays the groundwork for doing that through open standards and protocols.”

Also Read: Apple Partners with Valve to Develop its Rumoured AR Headset

“Serving and enhancing global public conversation is our core mission at Twitter,” said Del Harvey, Vice President, Global Trust and Safety, Twitter.

“Everyone has a role to play in information quality and media literacy. Collaboration on issues as complex as this is key,” Harvey added. (IANS)