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More Digital Content in Regional Languages Will Boost India’s Digital Economy: Google

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Within 24 hours of 'Tez' being launched, Google saw nearly 1.8 crore gross merchandise volume (GMV) done with over four lakh active users. pixabay
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New Delhi, Sep 27, 2017: Building more digital content in regional languages will give a major boost to India’s bid to become a $1 trillion digital economy, Google India said here on Wednesday.

“If we do not allow Internet to build local language elements, I think the story could go completely haywire. There are 400 million Internet users in India and out of those, 234 million are local language users. The number is expected to go to 536 million by 2021,” Chetan Krishnaswamy, Country Head, Public Policy, Google, told reporters on the sidelines of the ‘Indian Mobile Congress (IMC) 2017’ here.

“The industry needs to focus on this aspect and ensure that content in local languages becomes a reality, and the technology and products are optimised to ensure that Internet becomes inclusive. The idea is that it doesn’t only remain for the English-speaking elite,” Krishnaswamy added.

Google has been upbeat about India’s digital economy.

Earlier this month, the company launched “Tez” — its standalone digital payments app that can be downloaded on Android and iOS devices.

Also ReadA Step Towards Digital India- Google Launches Digital Payment App ‘Tez’ in India 

The app was built for India, working on the vast majority of the country’s smartphones and is available in English and seven Indian languages (Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil and Telugu).

“Our belief is that by 2025, the digital economy would be able to hit $750 billion-1 trillion mark. It is not unattainable. Currently, the digital economy contributes to seven per cent of the GDP and by 2025, it should be around 17 per cent of the GDP,” Krishnaswamy said.

According to a recent report from Google and KPMG India, Indian language users have overtaken English language on the Internet in the country.

Tamil, Hindi, Kannada, Bengali and Marathi speaking users have the highest adoption online services, followed by Telugu, Gujarati and Malayalam. (IANS)

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Facebook Introduces Digital Training and Start-up hubs in India to Promote Digital Economy

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Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones. Pixabay
Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones. Pixabay

New Delhi, Nov 23: Facebook on Wednesday introduced its digital training and start-up training hubs in India aimed at helping small businesses and people grow by giving them the digital skills they need to compete in today’s digital economy.

Facebook said it plans to train more than half a million people in the country by 2020 through these online training hubs, which are being rolled out first in India.

The learning curriculum which is personalised to the individual’s needs and available in English and Hindi on mobile, the social network, which is used by 217 million people in India, announced.

“We believe the best way to prepare India for a digital economy is by equipping people with the tools, knowledge, and skills they need to succeed,” said Ritesh Mehta, Head of Programmes, Facebook, India and South Asia.

To develop the learning curriculum, the social network worked with several organisations, including Digital Vidya, Entrepreneurship Development Institute of India (EDII), DharmaLife and the government’s StartupIndia initiative.

The curriculum includes vital skills for digital skill seekers and tech entrepreneurs, including how to protect their ideas, how to hire, how to go about getting funding, what regulations and legal hurdles they need to consider, how to build an online reputation, and a host of other critical skills.

This could mean teaching a small business owner how to create an online presence; helping a non-profit reach new communities and potential donors; or it could mean helping a tech entrepreneur turn their product idea into a startup through practical business advice.

Facebook said its digital training hub would provide free social and content marketing training for anyone – from students to business owners – who is looking to develop their digital knowledge and skills.

According to new research by Morning Consult in partnership with Facebook, small businesses use of digital translates into new jobs and opportunities for communities across the country.

Since 2011 Facebook has invested more than $1 billion to support small businesses globally.

The “Boost Your Business” and “SheMeansBusiness” initiatives have trained more than 60,000 small businesses, including 12,000 women entrepreneurs, in India, Facebook said. (IANS)

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