Wednesday November 21, 2018
Home Uncategorized Nestle announ...

Nestle announces Maggi’s re-launch, pact with Snapdeal

0
//
Republish
Reprint

New Delhi: Nestle India on Monday said it has begun the roll-out of Maggi noodles in 100 cities, terming the five-month ban as “one of the biggest crises” it has faced in the 32-year history of the brand in the country. It also announced a pact with Snapdeal for online sales.

The return of Maggi Noodles on the auspicious eve of Deepawali and on the day of Dhanteras is a moment of celebration for all of us,” Nestle India chairman and managing director Suresh Narayanan said, announcing the re-launch, after it was taken off the shelves on June 5.

“The crisis we went through is a big one for Nestle India. But we were always confident about the quality and safety of Maggi noodles. It is an important brand for the company,” Narayanan told a round-table with journalists to announce the re-launch.

The first to hit the shelves will be the masala variant, which will be available in single, twin, four and six packs. Other variants will follow later, he said.

“Maggi has special relationships and strong emotional bonds with consumers across the country and I am confident our bonds will grow stronger,” he said. “Separately, Nestle India is pleased to partner with Snapdeal to roll-out online offers to mark this special occasion.”

On June 5, the Food Safety and Standards Authority of India (FSSAI) had ordered a pan-India ban on the company’s noodles on the ground that these were “unsafe and hazardous” for humans due to the presence of lead, allegedly beyond permissible limits.

After a five-month legal battle, Nestle said last Wednesday that the masala version of Maggi noodles will hit the retail shelves as early as this month having cleared all tests ordered by the Bombay High Court at three accredited laboratories.

The re-launched popular snack would be exactly the same as it was pre-crisis, and would have the same product formula, Narayanan said, adding: The packaging, however, will not have the line “no-added MSG (monosodium glutamate)” which, too, had become a contentious issue.

Referring to the crisis after some tests conducted by the food safety authorities allegedly found more-than-permissible levels of lead and monosodium glutamate (MSG), the Nestle India chief said the MSG in the packs was in its natural form, without additives or taste enhancers.

Pointing out that Maggi noodles alone contributed 25-30 percent of the India business, Narayanan said the company will take up extensive marketing campaigns for the product.

The company, in June after the ban order, had incinerated Maggi noodles worth Rs.320 crore as fuel for cement factories. As a result of the whole crisis, Narayanan said, the company’s Indian arm suffered around 75 million Swiss francs (nearly Rs.495 crore) worth damages.

Prior to the ban, Maggi noodles were being sold at over 4 million outlets in the country, across nearly 500 cities and towns.

The relaunched noodles are being currently manufactured at three factories located in Nanjangud (Karnataka), Moga (Punjab) and Bicholim (Goa).

For the other two factories of the company in Himachal Pradesh and Uttarakhand, Nestle India is in talks with the authorities, as the states haven’t lifted the ban, the company said.

Now what remains to be resolved is the Rs.640-crore class action suit filed by the government for allegedly misleading the public and indulging in unfair trade practices.

Responding to a question by IANS on the class action suit, Narayanan said: “It was unfortunate for Nestle to be embroiled in this. We will defend ourselves to the best of our abilities at the consumer court.”

This case is scheduled to come up again before the apex consumer court on November 23.

The company also said it was open to working with the food safety authorities to upgrade the infrastructure of food quality testing laboratories in the country.

(IANS)

Click here for reuse options!
Copyright 2015 NewsGram

Next Story

Biggest Ocean Polluters Named to be Coca-Cola, Pepsi, Nestle: Study

Eighty per cent of the 8.3 billion metric tonnes of plastic produced since 1950 was still present in the environment, mainly in the oceans.

0
Ocean , Wikimedia

Coca-Cola, Pepsi and Nestle are among the companies that contribute most to ocean pollution with single-use plastics, according to a study presented on Tuesday by the “Break Free from Plastic” initiative.

The environmental movement, launched in 2016, has helped clear the coasts of 42 countries around the world of discarded plastics.

“These brand audits offer undeniable proof of the role that corporations play in perpetuating the global plastic pollution crisis,” said Von Hernandez, the Global Coordinator of Break Free From Plastic, at the presentation of the study in Manila.

pollution
Plastic pollution, Pixabay

Between September 9 and 15, over 10,000 volunteers carried out 239 plastic cleaning actions on coasts and other natural environments in 42 countries, Efe news reported.

They collected more than 187,000 pieces of plastic, of which more than 65 per cent were from products by Coca-Cola, Pepsi and Nestle. But companies such as Danone, Mondelez, Procter & Gamble, and Unilever, among others, were also mentioned in the report.

“The companies have a choice to make. They can be part of the problem or they can be part of the solution”, Hernandez told Efe.

“If they continue the use of problematic and unnecessary plastic packaging they are just encouraging more production and more pollution”.

pollution
Coca Cola is known to spend a huge amount of money on its advertisement campaigns. Wikimedia Common

Around 100,000 pieces of plastic collected were made of materials like polystyrene, PVC (polyvinyl chloride), PET (polyethylene terephthalate) or the film of single-use plastic that were not biodegradable, the report said.

Plastic production has reached 320 million metric tonnes per year and is expected to grow by 40 per cent over the next decade, which will exponentially increase the release of greenhouse gases. Ninety per cent of plastics are produced from fossil fuels and pollutants.

“We must act now to demand that corporate brands reject their overpackaging habit in order to meaningfully reverse the demand for new plastic,” said Hernandez.

The study said that these large corporations must take responsibility for polluting the environment, as production of plastics exposes harmful substances to communities living near factories and pollutes foods and products contained in plastic wraps.

Also Read: Use Every Resources To Help in Climate Change: Scientists

Eighty per cent of the 8.3 billion metric tonnes of plastic produced since 1950 was still present in the environment, mainly in the oceans, according to studies cited in the “Break Free From Plastic” report.

Since then, only 9 per cent of that plastic had been properly recycled and 12 per cent incinerated. (IANS)