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Netflix to Soon Support HDR Technology on Mobiles, aims to provide great Video quality while using less bandwidth

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A person using Smartphone, Wikimedia

Feb 28, 2017: With the aim to provide great video quality while using less bandwidth, global video streaming service Netflix will soon support HDR technology on mobile devices.

“Starting with the LG G6 phones that support both Dolby Vision and HDR 10 streams, Netflix would be supporting HDR on mobile devices,” Netflix CEO Reed Hastings told the gathering during a session at the Mobile World Congress (MWC) here.

Netflix users now don’t have to have an expensive TV to get HDR as Netflix brings the best picture quality to a small screen and making the best picture quality even more accessible, he added.

Netflix is constantly working on innovative encoding techniques to provide great video quality while using less bandwidth.

“Netflix will soon roll out new video encodes for mobile devices, providing someone who has an extremely poor internet connection watching on a cell network something that once was considered impossible,” Hastings said.

With the efficiency of these new encodes, users who are worried about data caps will be able to stream up to 30 hours of Netflix with a 2GB data cap.

Hastings also talked about the future of internet TV, trends that the service has seen through the years of operations and its content strategy.

“Today, users can watch shows like ‘Santa Clarita Diet’, ‘Chef’s Table’, ‘The OA’ and all of the ‘Marvel’ series in HDR,” Hastings said. (IANS)

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Rs 199 India’s Mobile-only Plan a Great Success: Netflix

Netflix added 6.8 million subscribers in the third quarter of this year internationally, compared to seven million it had forecast, even as the streaming giant braces for stiff competition as Apple and Disney prepare to launch similar services

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Netflix recently introduced a binge-watching contract for couples and families to regulate the way they watch TV together. Pixabay

Ecstatic at the success of its Rs 199 mobile-only plan that it launched in India in August, Netflix is going to replicate the plan in other global markets too, the company’s Chief Product Officer Gregory K Peters has said.

The Rs 199 mobile subscription plan in the Indian market is Netflix’s fourth Indian plan, in addition to the existing basic, standard and premium plans which are priced between Rs 499 and Rs 799.

“We’ve been very, very happy with the mobile plan. It’s actually performing better than we tested. We’ll look at testing that in other markets because we think there are other markets which has similar conditions that make it likely that that’s going to be successful for us there as well,” Peters said during the streaming giant’s Q3 earnings call with analysts on Wednesday.

“We think about revenue is the guiding principle for as we do these different tests and trying to figure out, what is the right set of plans that have the right benefits, the right features that are delivered at the right price for the subscribers in any given market.

“And I think what we’re exploring is as we are operating in markets that have very, very different conditions, very different levels of affluence and other forms of entertainment competition, etc,” he added.

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FILE – The Netflix logo is seen on their office in Hollywood, Los Angeles, California. VOA

Peters said the company is also going look at other plan structures and other feature value benefits in see different market conditions.

“We’ll see them as we roll out and we’ll respond to them based on what our consumers in those markets,” the Netflix executive said.

Neflix also said the second season of ‘Sacred Games’ has been its most watched show in the country.

Also Read: Microsoft’s Corporate Venture Fund to Empower Women-led Enterprise Startups in India

“To date, we have globally released 100 seasons of local language, original scripted series from 17 countries and have plans for over 130 more in 2020. We also plan to expand our investment in local language original films and unscripted series,” said the company.

Netflix added 6.8 million subscribers in the third quarter of this year internationally, compared to seven million it had forecast, even as the streaming giant braces for stiff competition as Apple and Disney prepare to launch similar services. (IANS)