Feb 28, 2017: With the aim to provide great video quality while using less bandwidth, global video streaming service Netflix will soon support HDR technology on mobile devices.
“Starting with the LG G6 phones that support both Dolby Vision and HDR 10 streams, Netflix would be supporting HDR on mobile devices,” Netflix CEO Reed Hastings told the gathering during a session at the Mobile World Congress (MWC) here.
Netflix users now don’t have to have an expensive TV to get HDR as Netflix brings the best picture quality to a small screen and making the best picture quality even more accessible, he added.
Netflix is constantly working on innovative encoding techniques to provide great video quality while using less bandwidth.
“Netflix will soon roll out new video encodes for mobile devices, providing someone who has an extremely poor internet connection watching on a cell network something that once was considered impossible,” Hastings said.
With the efficiency of these new encodes, users who are worried about data caps will be able to stream up to 30 hours of Netflix with a 2GB data cap.
Hastings also talked about the future of internet TV, trends that the service has seen through the years of operations and its content strategy.
“Today, users can watch shows like ‘Santa Clarita Diet’, ‘Chef’s Table’, ‘The OA’ and all of the ‘Marvel’ series in HDR,” Hastings said. (IANS)
Netflix beat Apple to the punch with its groundbreaking video streaming service
Follow-on rivals of Netflix- and Hulu also boast of popular video streaming services
Apple has periodically upgraded its Apple TV, which isn’t a television, just a video streaming player that connects to TVs
San Francisco, USA, September 9, 2017: Television is one of the few screens that has Apple hasn’t conquered, but that may soon change. The world’s richest company appears ready to aim for its own Emmy-worthy programming along the lines of HBO’s Game of Thrones and Netflix’s Stranger Things.
Apple lured longtime TV executives Jaime Erlicht and Zack Van Amburg away from Sony Corp. in June and has given them $1 billion to spend on original shows during the next year, according to a Wall Street Journal report quoting unnamed people.
The programming would be available only on a subscription channel, most likely bundled with the company’s existing Apple Music streaming service. Apple declined to comment.
While $1 billion is a lot of money, it’s a drop in the bucket for Apple and its $262 billion cash hoard. But it’s still enough to vault Apple into the top tier of tech-industry outsiders producing their own slates of television shows.
iTunes came first
Hollywood has long shuddered at the thought of Apple training its sights on TV the way it once did on the music business.
Almost 15 years ago, Apple’s then-CEO Steve Jobs convinced record labels to let the company sell digital music on its iTunes store for 99 cents a single, a deal the music industry was happy to take in the face of growing music piracy enabled by Napster. Over time, though, Apple’s dominance in digital music chafed music executives, who saw the company siphoning off a chunk of their profits.
Movies and television have proven much harder for Apple to crack. The company’s interest in transforming television has been an open secret for years, but Hollywood has so far spurned Apple’s efforts to make itself an indispensable digital middle man for video.
In a way, Netflix beat Apple to the punch with its groundbreaking video streaming service. Launched in 2007, that service pioneered “binge watching” of entire TV seasons on any device with an internet connection. That gave new life to existing shows such as Breaking Bad, whose creator credits Netflix with its survival, and spawned the creation of other series tailor-made for bingeing.
Netflix also helped unleash a crescendo of creativity in Hollywood. Follow-on rivals Amazon and Hulu also boast popular video streaming services, and mainstream broadcasters such as CBS and Walt Disney Co. — the owner of ABC and ESPN, among other networks — are also jumping in.
Pressure to act
All of that has increased the pressure on Apple to step up its game in TV — not least because the increasing popularity of streaming is hurting its business of renting and selling video from iTunes.
Apple “doesn’t want to be left behind,” said Debby Ruth, senior vice president of consumer research firm Magid. “This is a way for them to put a stake in the ground.”
This year, the company released its first two original series, Planet of the Apps and Carpool Karaoke, on its Apple Music service, which has 27 million subscribers. But neither show has generated much buzz or critical acclaim.
The recent hiring of Erlicht and Van Amburg signaled Apple’s intent to make a bigger splash. The executives have helped orchestrate several TV hits, including AMC’s Breaking Bad, and more recently branched out into video streaming with The Crown, which landed on Netflix last year and is up for 13 Emmy nominations in this Sunday’s ceremony.
Apple also has a not-so-secret weapon: hundreds of millions of iPhones and iPads already in the hands of faithful fans. It could easily transform those into a marketing platform to lure users to its TV service.
But the company has a steep hill to climb.
Netflix has more than 100 million worldwide subscribers and a video library that will add 1,000 hours of original programming this year alone. And HBO has become the Emmys’ pacesetter since branching into original programming 20 years ago.
Both companies vastly outspend Apple’s reported $1 billion production budget. HBO spends about $2 billion annually on its programming, which garnered 111 nominations in this year’s Emmy Awards, more than any other network. Netflix, which boasts the second most Emmy nominations with 91, expects to spend $6 billion on programming this year.
Apple is still experimenting in TV, said Gene Munster, a longtime Apple watcher and managing partner with the research and venture capital firm Loup Ventures.
“In five years, I bet Apple will either be investing $10 billion a year in content or zero,” said Munster. “It’s going to be one or the other.”
Jobs discussed his ambitions to shake up TV with his biographer, Walter Isaacson, shortly before his death in 2011.
“He very much wanted to do for television sets what he had done for computers, music players, and phones: Make them simple and elegant,” Isaacson wrote.
But no Apple television ever materialized. Instead, Apple has periodically upgraded its Apple TV, which isn’t a television, just a video streaming player that connects to TVs. That device has been losing market share to other streaming players made by Roku, Amazon, and Google, according to the research firm Park Associates.
Building a successful programming lineup could give Apple more leverage to license shows from other Hollywood production houses. It might even embolden the company to finally release its own streaming TV set.
Apple will presumably also want to emulate Netflix’s ability to exploit usage data to determine what it thinks audiences want to watch. Netflix’s data analysis has helped it attract 25.5 million more subscribers in the U.S. alone since the February 2013 debut of its first original series, House of Cards.
But if Apple decides it needs a little more help in video streaming, Munster thinks there’s a 1-in-3 chance that it will buy Netflix to instantly gain the cachet and expertise in TV programming that it craves. (VOA)
New Delhi, March 6, 2017: Global video streaming service Netflix on Monday announced strategic partnerships with Airtel, Videocon d2h and Vodafone — making it the world’s leading Internet TV network.
With these partnerships, Netflix’s critically-acclaimed programmes like ‘House of Cards’ and ‘Narcos and The Crown’ will be easily accessible to consumers across direct-to-home and mobile platforms throughout the country.
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“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix,” Reed Hastings, Co-founder and CEO of Netflix, told reporters here.
“In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy,” Hastings added.
Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home service throughout the country.
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“Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customer on one of our key digital platforms,” said Gopal Vittal, managing director and CEO (India & South Asia), Bharti Airtel.
Netflix will also be integrated into the Videocon d2h set-top box, allowing viewers to instantly access Netflix by clicking a dedicated Netflix button on the remote control.
“We are delighted to have Netflix as a partner on our HD Smart Connect STB. This partnership strengthens our DNA of innovation by providing an instant TV screen experience for Netflix users in a seamless manner,” added Saurabh Dhoot, Executive Chairman, Videocon d2h.
In the mobile space, Netflix will partner with Vodafone on pre-paid programmes and will enable payment integration, allowing Vodafone customers in India to pay for their Netflix subscriptions via their monthly bill.
“We are proud to be the first mobile partner of Netflix in India and look forward to offering its rich content to further delight our millions of customers”, said Sandeep Kataria, director commercial, Vodafone India.
Netflix launched its service globally in January 2016, including India.
“In 2017, we’ll be working on making our Indian service better in every dimension,” said Hastings.
“Working with some of India’s top artists, we cannot wait to bring more locally-produced series and films to our more than 93 million members households around the world,” he told reporters. (IANS)
December 15, 2016: In a first-of-its-kind deal, Shah Rukh Khan’s Red Chillies and Netflix made an agreement to bring the Bollywood superstar’s past as well as upcoming movies to the streaming service. The 86 million viewers of Netflix will have access to Red Chillies movies.
“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are,” Shah Rukh said in a statement.
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The first movie available will be Karan Johar produced Dear Zindagi, released on 25 November. The movie, directed by Gauri Shinde, starring Shah Rukh Khan and Alia Bhatt had a worldwide collection of $18 million.
Shah Rukh Khan is undoubtedly one of the biggest stars of Bollywood. Two of his movies are present in the Top 10 Hindi movies with the highest collection worldwide. Though some of his latest movies haven’t received the appreciation as compared to his previous hits, this hasn’t dimmed his popularity in India. His next movie is Raees which would be released on 25th January 2017.
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“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” says Netflix Chief Content Officer Ted Sarandos. “His moniker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide.”
Founded in 2002, Red Chillies has grown to become one of the most significant productions and VFX Company.