Tuesday June 18, 2019
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Pair the Right Food with Wine, Vodka

Amrut Vare, Winemaker at Chandon India, lists down some food suggestions:

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Winter is the time to plan perfect indoor parties and pair home cooked food with the appropriate alcohol. Experts suggest how.
Amrut Vare, Winemaker at Chandon India, lists down some food suggestions:
* Appetisers: With its sharp fruity notes, a sparkling wine is perfect with savoury hors d’oeuvres with strong Indian flavours. Think southern Kerala-style prawn pepper fry or kali mirch chicken tikka. The spices and ingredients in these recipes balance out the semi-sweet notes of the wine.
* Main course: For the main course, choose dishes that don’t overwhelm the delicate flavours and acidity of the wine. Go for creamy butter chicken or Goan prawn curry. Dishes that are slightly spicy, tangy and rich, such as Dal Makhani are an ideal fit as they don’t overpower the fruity notes of a sparkling wine.
* Dessert: Fresh, light fresh desserts will go beautifully with the semi-sweet taste of the wine. For instance, caramel custard or fresh fruits with cream, with their hint of citrus, are the perfect accompaniments.
Sparkling wines can also be paired and thoroughly enjoyed with Pan-Asian dishes from Vietnamese, Thai and Indonesian cuisines.
Climate change can have an effect on the taste of the wine
Climate change can have an effect on the taste of the wine. wikimedia commons
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Neha Mansukhani Singh, Senior Marketing Manager, Belvedere Vodka (India), lists some picks:
* Beat the heat with a zesty reinvention of a martini when you’re out for brunch on a sunny Sunday. The Poet cocktail consists of 60 ml vodka, 5 ml martini bianco, green apple and rocket leaf puree, a dash of honey water with 10ml of lime juice for that extra kick. Shaken to perfection and topped with green apple peel rose and rocket leaf, this cocktail is best paired with fresh rocket, apple and walnut salad with a balsamic dressing.
* A light lunch consisting of grilled sea bass and vegetables with a white wine and shallot sauce is best balanced with a punchy vodka cocktail. The Hitchhiker is made with 50 ml vodka, 5ml Bianco Vermouth, 5 pieces of black pepper, 4 rocket leaves, 20 ml of honey water and 10ml of kinnow sweet lime hybrid juice shaken on ice and served with the same dehydrated peel.
* While the sun sets, the palate craves something with freshness and a zing. The Hybelv Spritz, made with 40 ml vodka, organic oranges, hybrid basil leaves, martini bianco infused with lime zest and topped off with Chandon Brut is the perfect fresh bubbly surprise for any sundowner. Paired with beet, orange and fennel salad amuse bouche, this pairing is a winner for any evening out.
* A hearty dinner of Juniper Crusted Lamb Chops with Caramelized Grapefruit Chutney and a cocktail made with a spicy and sweet concoction is the perfect way to end a night. The Zycie, made with 60 ml vodka, 45 ml jaggery and grape fruit juice, 5 chunks of bell pepper, a lime leaf, chopped spring onions, martini bianco, 15 ml of lime juice and burnt Star Anise with a spray of Campari, is that perfectly balanced spicy and sweet cocktail that is light and yet a burst of flavours. (IANS)

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When You Engage in ‘Hedonic Consumption’? Read Here To Find Out

"Emotional consumption is usually food because it's easily accessible and available to most people,"

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Some research suggests "hedonic consumption" doesn't help because it could lead to a vicious cycle of eating unhealthily and its associated guilt factors. Pixabay

If you start binging on fast food, savour dark chocolates or can’t resist that ice cream, this may be because of an emotional event like a recent break-up as there is science behind this behaviour, says a study.

Reacting to emotional events like break-ups, tends to involve reaching for the nearest unhealthy snack which is called “hedonic consumption”, said Nitika Garg, Associate Professor of Marketing at the University of New South Wales’ (UNSW) at Sydney Business School.

“When you engage in ‘hedonic consumption’, you always have some kind of emotion attached to it,” she added.

When you’re sad, you tend to go for overconsumption – hedonic consumption – as therapy.

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“We tend to focus on sadness and what it does to consumption but there’s also this unexpected good effect of happiness,” Garg suggested. Pixabay

“Be it ice cream or a luxury handbag, there are always emotions attached,” Garg said.

Research shows when people are made aware of emotion effects, they go away.

“One of the mechanisms to curbing hedonic consumption is making people aware of the behaviour by providing nutritional information,” Garg noted.

On the flip side, experiencing happiness actually curbs the consumption of unhealthy food products.

“Happiness is shown to increase the consumption of products people believe to be healthy,” said the professor.

In her research, the UNSW academic offered both M&M chocolates and sweet dried fruit sultanas to happy and sad people.

She found that happy people don’t eat M&Ms but they do eat sultanas a lot more.

“We tend to focus on sadness and what it does to consumption but there’s also this unexpected good effect of happiness,” Garg suggested.

sadness
When you’re sad, you tend to go for overconsumption – hedonic consumption – as therapy. Pixabay

Some research suggests “hedonic consumption” doesn’t help because it could lead to a vicious cycle of eating unhealthily and its associated guilt factors.

Also Read: “Worn-of-Women”: US Based Firm To Manufacture Female Condoms

“Emotional consumption is usually food because it’s easily accessible and available to most people,” said Garg who received a PhD from the University of Pittsburgh and MBA from IIM-Ahmedabad.

“People go for what seems easiest to them in terms of familiarity and in terms of accessibility for ‘hedonic consumption’,” the professor added. (IANS)