Friday, May 14, 2021
Home Lead Story Pandemic Made Us Realize The Importance Of Going Digital

Pandemic Made Us Realize The Importance Of Going Digital

There has been a significant acceleration in all things digital, which is helping people stuck at homes in the lethal second wave of Covid-19

For 28-year-old Pratyush Ranjan, the Covid-hit 2020 taught him hard lessons in embracing a digital life, not only for shopping clothes or shoes but also daily essentials like groceries, milk, vegetables, meat, and more. A year later, living in a high-rise apartment in Noida which has over 40 Covid-positive cases and rising, he is well prepared to cope with the unprecedented second Covid wave, thanks to easy-to-operate apps and robust digital payments system just a few clicks away.

“Life is so easy now. As I and several of my friends now work from home, ordering daily essentials was never so easy thanks to user-friendly apps. Last year made us realize the importance of going digital,” said Ranjan.

Follow NewsGram on Instagram to keep yourself updated.

He is not alone as thousands of urban Indians – who never looked at using smartphones to purchase items of daily needs and are once again locked up in their homes – across the country have become comfortable in using apps like BigBasket, JioMart, Grofers, Country Delight, FreshToHome, Licious and Zappfresh, etc to fulfill their needs without venturing out. Moreover, digital payment providers like Paytm, PhonePe, Google Pay, and BharatPe have made their digital journey easy.

“Whether it be hyperlocal O2O commerce models, contactless deliveries and pick-ups, and new mobile apps for an array of use cases and contexts – there has been a rapid progress in experimenting and improvising to deliver strong digital experiences for consumers,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, told IANS. During the pandemic, consumption of online branded meat has also increased by more than two times.

“Since Covid, customers increasingly preferred purchasing meat online. This was driven by the assurance of safety and hygiene, availability of various products under one umbrella, doorstep service provided by online meat providers,” according to Bengaluru-based market research firm RedSeer.

Shopping with different online platforms. Pixabay

The reality is that the pandemic has resulted in a significant increase in meat orders online and key delivery players have seen three times growth in meat orders since the outbreak of the pandemic in the country.

“Covid-19 transformed the fish and meat purchasing behavior of consumers dramatically. Due to safety concerns, consumers made the habit-forming shift to e-commerce and we saw online demand for our products going up many folds this year,” said Shan Kadavil, Co-Founder and CEO of FreshToHome. Reliance Industries’ e-commerce venture JioMart is now giving a fight to BigBasket.

According to a BofA Global Research report, JioMart, launched in May last year, has gained a 20 percent market share among distributors in Bengaluru. When it comes to daily/monthly user base, “the DAU/MAU ratio, a function of retention, is also highest for Big Basket and JioMart at 17 percent and 16 percent, respectively,” said BofA.

ALSO READ: Artificial Intelligence Driven Mobile Application For Covid-19 Patients

BigBasket, which saw a huge slump last year as the country went into lockdown, later doubled its business, servicing over 300,000 deliveries a day compared to around 150,000 deliveries prior to the lockdown. While the direct-to-consumer dairy market is still in the nascent stage in India, Country Delight is performing really well, sourcing milk and eggs directly through farmers and processing several products such as paneer, curd, ghee, and bread, etc. It claims to have over 5 dozen stringent tests for impurities and toxins.

In the aftermath of the daunting and disruptive challenges that the pandemic posed at the beginning of the pandemic in 2020, there has been a significant acceleration in all things digital, which is helping people stuck at homes in the lethal second wave of Covid-19. (IANS/SP)



Most Popular

Rani Abbakka: The First Woman Freedom Fighter Of India

By- Khushi Bisht Rani Abbakka who is also known as Abbakka Mahadevi was the first queen of Ullal. Known for her unwavering bravery, she was...

5 Tips For Getting Through A Long-Haul Flight

By Carol Trehearn A holiday in the sun! Travel and fun have been in limited supply during the past year, so it’s understandable that many...

The Most Stylish Hollywood Mother Of The Bride Dresses

By John Miller Mothers of the bride have always held great importance in the wedding. She is always by the side of the bride, and...

Is Dental Checkup In Pandemic Safe?

Want to go for a dental checkup but afraid due to the ongoing Covid-19 pandemic? Take heart, according to a small study SARS-CoV-2 infection...

Here’s How A Man Turned Covid19 Crisis Into An Opportunity

Even as the Covid pandemic has battered many lives across India, some have turned this crisis into an opportunity. One such person is Farooq...

Namdhari Sect Providing Education To Slum Children

An open-air school set up by the Namdhari sect of Sikhism led by spiritual head Thakur Dalip Singh in a street of Jalandhar city...

Diets Don’t Work In The Long-term, But Lifestyle Changes Do

For decades, diet conversations globally have ranged from the simple and straightforward to elaborate and convoluted, the latter sometimes even bordering on crazy. In...

How To Choose The Right SPF

SPF known as Sun Protection Factor is an indicator of how effectively it can protect the skin from harmful sun rays. We need to...

Recent Comments