Tuesday October 17, 2017
Home Uncategorized Patanjali Ayu...

Patanjali Ayurveda partners with Future Group, to launch noodles on Oct 15

0
370

New Delhi: Kishore Biyani-led Future Group has entered into a marketing partnership with Baba Ramdev-led Patanjali Ayurveda to sell its products and expects to do business worth Rs 1,000 crore in the next 20 months. Patanjali will roll out its noodles across the country on October 15.

“We will launch Patanjali noodles all over India on October 15. Maggi used to sell for Rs 25, we will offer it for Rs 15. Its taste maker will be a health maker. It will have no added lead or MSG (monosodium glutamate),” Ramdev said at a joint press meet here to announce the strategic partnership between Kishore Biyani-led Future Group and Patanjali.

Saying that Patanjali will clock a business of Rs 5,000 crore in the 2015-16 financial year, Ramdev added: “In Maggi, they (Nestle) used palm oil, but we will use much costlier rice bran oil in our noodles.”

He said the catchphrase for Patanjali noodles will be “Jhat pat pakao, aur befikr khao”.

“We will sell Patanjali products under this partnership. We went to see their food park. These products have something that can bring revolution in India,” said Biyani, founder and CEO of Future Group.

“We are jointly going to set up an office for collaboration in Rishikesh. Within the next 20 months, we will jointly do a business of Rs 1,000 crore.”

We wanted to partner a ‘Swadeshi’ retail chain. Indigenous products should get more respect. We provide world-class quality products with low price. Hence, customers are benefited from it. We will partner Future Group in manufacturing also wherever possible,” Baba Ramdev told reporters.

In June, Maggi noodles were taken off the shelves across India amid concerns over “dangerous levels” of lead and MSG.

Patanjali products will be available in all Future Group retail outlets in 240 cities.

(IANS)

 

Next Story

Forbes Rich List 2017: Acharya Balkrishna of Patanjali Named as 19th Richest Indian

0
43
Acharya Balkrishna
Acharya Balkrishna. Wikimedia

Oct 05, 2017: Patanjali Ayurveda’s Acharya Balkrishna, the partner of yoga acharya Ramdev, has bagged the nineteenth position this year in the Forbes magazine’s Annual India Rich List 2017 with total assets of $6.55 billion (Rs. 43,000 crores).

Reliance Industries Ltd. foreman Mukesh Ambani managed India’s wealthiest position for the tenth straight year as his total assets swelled to $38 billion (Rs. 2.5 trillion), while Anil Ambani was positioned much lower at the 45th place with $3.15 billion.

Sun Pharma’s Dilip Shanghvi moved down from his previous second place to the ninth.

Also Read: British-Indian Actor Kunal Nayyar Ranks Fourth on Forbes Magazines List of World’s Highest-Paid TV Actors 

Wipro’s Azim Premji held the second position with total assets of $19 billion, climbing two spots from a year ago.

The Hinduja brothers are at the third position with $18.4 billion, while Lakshmi Mittal is presently positioned fourth ($16.5 billion) and Pallonji Mistry fifth ($16 billion).

Forbes said the rundown was arranged utilizing shareholding and budgetary data secured from the families and people, stock trades, investigators and administrative offices.

 

Next Story

Baba Ramdev: Babri Case is not a matter of Land but Conscience

"This is not a matter of land or Ramjanmabhoomi and Masjid. This is a matter of conscience."

0
34
Baba Ramdev
Baba Ramdev said to the audience, "This is not a matter of land or Ramjanmabhoomi and Masjid. Wikimedia
  • Baba Ramdev recently spoke at World Peace and Harmony Conclave
  • The Patanjali founder called the Babri Case a matter of Conscience and not land 
  • Shia cleric Maulana Kalbe Sadiq also spoke at the event

August 14, 2017: Yoga guru and Patanjali founder Baba Ramdev spoke at the World Peace and Harmony Conclave on Sunday.

On the topic of the Babri dispute, Baba Ramdev sided with Maulana Kalbe Sadiq, a Shia cleric, that peace is the only way the matter needs to be resolved. The Shia cleric also spoke at the event.

ALSO READ: 65-episode scripted Biopic series on Baba Ramdev to be aired on Discovery’s Hindi channel

Baba Ramdev said to the audience, “This is not a matter of land or Ramjanmabhoomi and Masjid. This is a matter of conscience.” Maulana Kalbe Sadiq also promoted peace as a solution to the Babri dispute. He further said that if the Supreme court verdict is in favor of the temple, then Muslims should give up their claim on the disputed land, mentioned PTI report.

Further, the cleric expressed full faith in the proceedings of the Supreme Court. ANI reports that the Maulana also said, “If Babri Masjid verdict is not in favor of Muslims, then they should peacefully accept it.”

He also said that giving away one thing that is close sends thousands in return, a remark which has received a lot of criticism.

On Friday, the Supreme Court began the cross-hearing in the Babri case. Maulana’s comments imply that Shia Waqf Board accepts having a mosque built at a distance from the disputed land.

– Prepared by Saksham Narula of NewsGram. Twitter: @Saksham2394

Next Story

Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

0
55
Patanjali
Bhai Sunder Panchal with Baba Ramde. Wikimedia

July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.