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Patanjali Ayurveda partners with Future Group, to launch noodles on Oct 15

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New Delhi: Kishore Biyani-led Future Group has entered into a marketing partnership with Baba Ramdev-led Patanjali Ayurveda to sell its products and expects to do business worth Rs 1,000 crore in the next 20 months. Patanjali will roll out its noodles across the country on October 15.

“We will launch Patanjali noodles all over India on October 15. Maggi used to sell for Rs 25, we will offer it for Rs 15. Its taste maker will be a health maker. It will have no added lead or MSG (monosodium glutamate),” Ramdev said at a joint press meet here to announce the strategic partnership between Kishore Biyani-led Future Group and Patanjali.

Saying that Patanjali will clock a business of Rs 5,000 crore in the 2015-16 financial year, Ramdev added: “In Maggi, they (Nestle) used palm oil, but we will use much costlier rice bran oil in our noodles.”

He said the catchphrase for Patanjali noodles will be “Jhat pat pakao, aur befikr khao”.

“We will sell Patanjali products under this partnership. We went to see their food park. These products have something that can bring revolution in India,” said Biyani, founder and CEO of Future Group.

“We are jointly going to set up an office for collaboration in Rishikesh. Within the next 20 months, we will jointly do a business of Rs 1,000 crore.”

We wanted to partner a ‘Swadeshi’ retail chain. Indigenous products should get more respect. We provide world-class quality products with low price. Hence, customers are benefited from it. We will partner Future Group in manufacturing also wherever possible,” Baba Ramdev told reporters.

In June, Maggi noodles were taken off the shelves across India amid concerns over “dangerous levels” of lead and MSG.

Patanjali products will be available in all Future Group retail outlets in 240 cities.

(IANS)

 

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Snapchat Partners With Tyroo To Drive Ad-Monetisation In India

Snapchat today has 191 million users globally, including about nine million in India.

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Snapchat rolls out new filters for your cat. Pixabay

Snapchat today has 191 million users globally, including about nine million in India.

“This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market,” Geoffrey Reed, Snapchat’s Head of International Expansion, said in a statement.

are confident that Tyroo will be an excellent partner
The partnership with Tyroo, a Smile Group company is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth. Pixabay.

“We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India,” Reed added.

The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.

Read More: Snapchat Rolls Out Lens Which Reacts to Sound

“We’re delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat’s mission in India,” said Siddharth Puri, CEO, Tyroo.

“Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market,” Puri added. (IANS)

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