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Paytm Mall Ties Up With Asus

Paytm Mall launches PoS system for retailers, ties up with Asus

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Paytm Mall launches PoS solutions for retail stores, announces partnership with Asus
Paytm Mall launched PoS solutions for retail stores as well.

Paytm’s ecommerce arm Paytm Mall on Wednesday launched its point-of-sale (PoS) system for retailers and its brand partners to manage their offline (walk-in) and online customers.

“Our Offline-to-Online (O2O) model is deeply in sync with what the offline shopkeepers need and hence we are offering a unified solution, Paytm Mall PoS,” said Paytm Mall Chief Operating Officer Amit Sinha.

“They can now cater to walk-in customers conveniently and can also fulfill online orders locally through this connected PoS system,” he said.

Paytm Logo
Paytm Logo (Wikimedia Commons)

Announcing its partnership with Taiwan-based electronics maker Asus for the PoS system, Sinha said: “We are enabling Asus branded offline stores and will soon be expanding further.”

Also Read: Paytm more preferred by Indian professionals than Google: LinkedIn

Paytm Mall further unveiled the exclusive online launch of Vivobook X507 on its platform that would be also available through Asus offline retail stores.

“We are excited to partner with Asus for the exclusive launch of Asus VivoBook X507 range on Paytm Mall and through Asus partnered offline stores,” Sinha said.

The device will be available starting at Rs 21,990 including Paytm Mall cashback of Rs 2,000 May 2.  (IANS)

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ASUS Eyes 50% Share in Gaming Laptop Market in India; Introduces Two New Laptop Models

The company said it is further expanding budget-friendly laptop

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ASUS, Gaming, Laptop
The company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent. Pixabay

In the era of smartphone gaming where the PC market is declining, Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India while increasing its retail presence from 100 to 200 stores by the end of this year, a top company executive has said.

“We are already the number one gaming laptop brand in India. Last year, we had around 23 per cent market share in the gaming laptops division in the country and this year, in the first four months itself, we have reached 40 per cent market share,” Arnold Su, Head of consumer Notebooks and ROG Business, ASUS India told IANS.

In addition, the company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent by the end of 2019.

The company said it is further expanding budget-friendly laptop offerings with new affordable models of Vivobooks which were introduced last year targeting mid-ranged buyers.

ASUS, Gaming, Laptop
Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India. Pixabay

“We noticed that not everybody is able to afford the Rs 60,000 or Rs 70,000 premium laptops. This year, we launched the new generation of Vivobooks with which, we are expecting to grab a larger market share in India,” Su noted.

With gaming picking up as a profession in India, the company had previously said India has great potential ahead. In 2018, ASUS’s Republic of Gamers (ROG) was the most-searched gaming brand in India.

“Laptop gaming is growing but people who are interested in playing top-of-the-line games or like to compete with teammates and other players would only get that kind of gaming experience on PCs,” said Leila Lin, Country Product Manager, ASUS India.

ASUS said it is expanding its retail footprint in the country and opening between seven to 10 exclusive stores evey month. The company hopes to touch the 200 stores count by the end of year.

Also Read- India: Xiaomi Opens Mobile Component Manufacturing Plant in UP

“We want to make our gaming laptops accessible to customers everywhere. Right now, we have around 100 ASUS stores in India and we are working with all our channels like Amazon, Paytm, Chroma, Reliance and our own stores,” Su added.

ASUS has refreshed its Vivobook series with two new models — a 14-inch Vivobook X412 and a 15.6-inch Vivobook X512 — priced Rs 33,990 and Rs 34,990. (IANS)