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People coming together to create a “new India”: Prime Minister Narendra Modi

A fast pace of development cannot be attained unless all 125 crore Indians come together, he said at the India Today Conclave in Mumbai

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Indian Prime Minister Narendra Modi
Indian PM Narendra Modi, Wikimedia

Mumbai, March 18, 2017: Prime Minister Narendra Modi on Saturday said the country’s people are coming together to create a “new India” and stressed that people’s power is more important than government power.

“New India is not about ‘upkaar’ but about ‘avsar’. It is about opportunity for all.”

A fast pace of development cannot be attained unless all 125 crore Indians come together, he said at the India Today Conclave here.

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The Prime Minister said the Goods and Services Tax regime, set to be rolled out from July 1, is an example of “deliberative democracy”.

Modi did not mention the February-March assembly polls on a day when a Bharatiya Janata Party Chief Minister took oath in Uttarakhand and the party announced its Chief Minister for Uttar Pradesh.

However, he talked of the “mood of people” post November 8 demonetisation.

“After Diwali, we took a step against black money and corruption… you have seen the mood of the people after that,” Modi said.

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“It feels as if people have come together during war, or a natural calamity; today, we can see people are uniting on these issues,” he said, referring to government steps like the ‘Swachh Bharat’ Mission and giving up cooking gas subsidy.

“There are many people who have failed in understanding this, or even touching it. People are coming together. For what? To end evil and shortcomings within themselves. The dreams of a new India are imbibed in this,” he said. (IANS)

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PM Narendra Modi Engages with Celebrities to Boost Visibility

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote

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India, elections, vietnam, BJP
India's Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

Prime Minister Narendra Modi engaged with celebrities across different fields effectively on social media in the run-up to the 2014 general elections to raise his visibility and further his electoral ambitions, as per a US study.

Joyojeet Pal, an associate professor at the University of Michigan’s School of Information, examined more than 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi’s engagement with Indian public figures before and after elections.

As per the study, ‘Brand Modi: Decoding social media engagement with celebrities’, there were three distinct phases of engagement that happened in the six years for which he studied Modi’s tweets.

It was noticed in the first phase, Modi reached out to Amitabh Bachchan, businessman Narayana Murthy, cricketer Sachin Tendulkar and spiritual leader Sri Sri Ravi Shankar. “By engaging with them, he presented the idea that people outside his core support group and with broad followings were willing to engage with him,” Pal said.

Around 2013, his approach moved to getting support for his campaign by referring to various celebrities in his tweets, posing with them, and in some cases, getting their outright endorsement for the campaign. During this phase, celebrity engagement was mainly through pictures showing affiliation.

Narendra Modi
Narendra Modi.(Wikimedia Commons)

The efforts rounded off post-election when Modi called on celebrities primarily as champions for his initiatives.

According to Pal, this was the phase when Modi presented his initiatives as campaigns with national appeal rather than something imposed on the country.

This, Pal said, was particularly seen with Swachh Bharat, a national movement to clean up India’s roads and infrastructure, and, subsequently, with demonetisation. Celebrity engagement at these points presents the views of a collaborative, thoughtful leader.

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Number of Modi’s Twitter followers stands at 46.6 million, and he continues to engage with celebrities.

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote. (IANS)