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Photo-Messaging App Snapchat To Launch In-App Gaming Platform

Speculations sparked about the launch of the long-rumoured platform because Snapchat's event invitation includes a tagline "Less Talk. More Play", Cheddar reported on Friday. 

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Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

Photo-messaging app Snapchat is planning to announce its in-app gaming platform codenamed “Project Cognac” during its first-ever summit for content and developer partners on April 4 in Los Angeles.

Speculations sparked about the launch of the long-rumoured platform because Snapchat’s event invitation includes a tagline “Less Talk. More Play”, Cheddar reported on Friday.

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Games are becoming a new source of revenue for social networking giants. After YouTube, Facebook has also started rolling-out a dedicated gaming tab as part of the app’s main navigation.
Pixabay

The in-app gaming space would feature games from third-party developers designed specifically to work on Snapchat.

To kick start its venture in the gaming space, Snapchat acquired for $8.6 million an Australian gaming studio called Prettygreat — one of whose employees was behind hit mobile games like “Fruit Ninja” and “Jetpack Joyride”.

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The in-app gaming space would feature games from third-party developers designed specifically to work on Snapchat. Pixabay

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In 2018, Snapchat added its own lightweight, Augmented Reality (AR) games in the app. In 2017, Chinese tech giant Tencent acquired roughly 10 per cent of Snapchat’s publicly traded shares.

Games are becoming a new source of revenue for social networking giants. After YouTube, Facebook has also started rolling-out a dedicated gaming tab as part of the app’s main navigation. (IANS)

Next Story

US Judge Orders Facebook to Disclose Malicious Apps’ Data: Report

The social networking giant found that the apps -- primarily social media management and video streaming apps -- retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface)

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

As part of a probe ordered in the wake of the Cambridge Analytica data scandal involving 87 million users, a US judge has ordered Facebook to hand over data of thousands of apps that violated its user privacy.

Facebook admitted last year that it suspended “tens of thousands” of apps for possible privacy violations.

A Massachusetts judge rejected the social networking giant’s attempts to withhold the key details from state investigators, The Washington Post said in a report on Friday.

“We are disappointed that the Massachusetts Attorney General and the Court didn’t fully consider our arguments on well-established law. We are reviewing our options, including appeal,” a Facebook spokesperson Andy Stone was quoted as saying in the report.

Maura Healey, the Democratic Attorney General of Massachusetts, said: “We are pleased that the Court ordered Facebook to tell our office which other app developers may have engaged in conduct like Cambridge Analytica.”

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FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

The state of Massachusetts launched the probe last September after Facebook admitted that it had suspended “tens of thousands” of apps on its platform as a result of its review on privacy practices launched following the scandal involving Cambridge Analytica.

The review, launched in 2018, followed revelations that the political consultancy hijacked personal data on millions of Facebook users and included attorneys, external investigators, data scientists, engineers, policy specialists and others, according to a Facebook statement.

The Cambridge Analytica scandal resulted in a record-breaking, $5 billion fine for Facebook from the US Federal Trade Commission (FTC).

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In November 2019, Facebook revealed that at least 100 app developers may have accessed Facebook users’ data for months, confirming that at least 11 partners “accessed group members’ information in the last 60 days”.

The social networking giant found that the apps — primarily social media management and video streaming apps — retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface). (IANS)