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Renowned Job Seeking Platform LinkedIn Announces Word “Disruption” As Most Over Used Buzzword

"We put together this bracket mainly as a way to have a couple laughs and poke fun at ourselves," Callahan added. "But there is also a very legitimate rationale for being conscious of our inclination to fall back on the same old cliched jargons.

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"The word 'disruption' won, both because of its excessive volume in digital marketing and the tech world in general and also its betrayal of the very concept it represents," Sean Callahan, Senior Manager, Content Marketing, LinkedIn wrote in a blog post on Monday. Pixabay

Microsoft-owned job seeking platform LinkedIn has announced that the word “disruption” was the most over used industry buzzword.

Besides “disruption”, other buzzwords like “Cloud-based”, “value-add”, “scalable”, “authentic” and “bandwidth” also emerged as the most over-used industry buzzwords, according to LinkedIn’s list.

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“We wanted to put our own twist on the bracket sensation this year, so we thought about what drives us mad as marketers and it didn’t take long for an answer to emerge — buzzwords,” Callahan said. Pixabay

“The word ‘disruption’ won, both because of its excessive volume in digital marketing and the tech world in general and also its betrayal of the very concept it represents,” Sean Callahan, Senior Manager, Content Marketing, LinkedIn wrote in a blog post on Monday.

The job-seeking platform released its “Marketing Madness: Buzzword Beaters” list for the first time this year in a bracket format, dividing the contending words into regions — Jargon, Balderdash, Banality and Cliche.

linkedin
Besides “disruption”, other buzzwords like “Cloud-based”, “value-add”, “scalable”, “authentic” and “bandwidth” also emerged as the most over-used industry buzzwords, according to LinkedIn’s list. Pixabay

“We wanted to put our own twist on the bracket sensation this year, so we thought about what drives us mad as marketers and it didn’t take long for an answer to emerge — buzzwords,” Callahan said.

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Apart from humour, LinkedIn’s idea behind listing this bracket was to highlight over-used words and phrases which can narrow thinking processes, strategies and plans into the regular universally defined small boxes, the post noted.

“We put together this bracket mainly as a way to have a couple laughs and poke fun at ourselves,” Callahan added. “But there is also a very legitimate rationale for being conscious of our inclination to fall back on the same old cliched jargons.” (IANS)

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According To LinkedIn, Blockchain and AI are Top Emerging Jobs in India

While tech jobs ruled the list, soft skills, like account management and customer retention, had also become critical

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LinkedIn has crunched data from billions of interactions of the platform's 62 million members in India to establish the fastest growing jobs in the Indian talent market. Pixabay

Blockchain developers, artificial intelligence specialists and JavaScript developers are the top three emerging jobs in India for 2020, according to a report by professional networking platform LinkedIn.

While tech jobs led the list, non-tech jobs, like customer success specialist, digital marketing specialist and lead generation specialist, had also seen significant rise on this year’s list, said the “Emerging Jobs 2020 Report”.

“This year’s Emerging Jobs report is a window to the changing landscape of the Indian economy. The country is seeing a rise in digital transactions, and therefore industries are ramping up investments in Blockchain,” Ruchee Anand, Head of Talent Solutions and Learning Solutions – India, LinkedIn, said.

While tech jobs ruled the list, soft skills, like account management and customer retention, had also become critical, Anand said and added, it underscored the importance of human intervention at every level of digitisation.

LinkedIn has crunched data from billions of interactions of the platform’s 62 million members in India to establish the fastest growing jobs in the Indian talent market.

LinkedIn
Blockchain developers, artificial intelligence specialists and JavaScript developers are the top three emerging jobs in India for 2020, according to a report by professional networking platform LinkedIn. Wikimedia Commons

Robotic process automation consultant, back-end developer, growth manager, site reliability engineer, robotics engineer (software), cybersecurity specialist and Python developer are among the other top emerging jobs.

Bengaluru was the top talent hub for the creation of these jobs, said the report.

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The report highlights 19 key industries that are hiring for these emerging jobs. Of this, information technology & services, computer software, and Internet are the top three industries, driving the demand in the Indian market. (IANS)