Monday, August 10, 2020
Home Lead Story Renowned Job Seeking Platform LinkedIn Announces Word "Disruption" As Most Over Used...

Renowned Job Seeking Platform LinkedIn Announces Word “Disruption” As Most Over Used Buzzword

"We put together this bracket mainly as a way to have a couple laughs and poke fun at ourselves," Callahan added. "But there is also a very legitimate rationale for being conscious of our inclination to fall back on the same old cliched jargons.

Microsoft-owned job seeking platform LinkedIn has announced that the word “disruption” was the most over used industry buzzword.

Besides “disruption”, other buzzwords like “Cloud-based”, “value-add”, “scalable”, “authentic” and “bandwidth” also emerged as the most over-used industry buzzwords, according to LinkedIn’s list.

linkedin
“We wanted to put our own twist on the bracket sensation this year, so we thought about what drives us mad as marketers and it didn’t take long for an answer to emerge — buzzwords,” Callahan said. Pixabay

“The word ‘disruption’ won, both because of its excessive volume in digital marketing and the tech world in general and also its betrayal of the very concept it represents,” Sean Callahan, Senior Manager, Content Marketing, LinkedIn wrote in a blog post on Monday.

The job-seeking platform released its “Marketing Madness: Buzzword Beaters” list for the first time this year in a bracket format, dividing the contending words into regions — Jargon, Balderdash, Banality and Cliche.

linkedin
Besides “disruption”, other buzzwords like “Cloud-based”, “value-add”, “scalable”, “authentic” and “bandwidth” also emerged as the most over-used industry buzzwords, according to LinkedIn’s list. Pixabay

“We wanted to put our own twist on the bracket sensation this year, so we thought about what drives us mad as marketers and it didn’t take long for an answer to emerge — buzzwords,” Callahan said.

Also Read: Google Claims Eye Doctors Can Turn More Effective Using AI

Apart from humour, LinkedIn’s idea behind listing this bracket was to highlight over-used words and phrases which can narrow thinking processes, strategies and plans into the regular universally defined small boxes, the post noted.

“We put together this bracket mainly as a way to have a couple laughs and poke fun at ourselves,” Callahan added. “But there is also a very legitimate rationale for being conscious of our inclination to fall back on the same old cliched jargons.” (IANS)

STAY CONNECTED

18,958FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Redecorating Your Home Amid Pandemic

By Puja Gupta After coping with the sudden disruption caused by the lockdown, families across India are now settling down to make the best of...

94% People Feel Happier When Outdoors: Survey

By SIddhi Jain Social distancing norms is the ''new normal" and it has the world spending more time indoors than ever, but a new survey...

Assisted Living Homes and Their Importance for Elderly People

By Siddhi Jain Shrinking family sizes, lack of awareness about age-related conditions and availability of specialised care homes for the elderly are some of the...

Understand the Procedure and Importance of IVF

By Puja Gupta According to WHO, every 1 in 8 couples (or 12 per cent of married women) has gone through complexities getting pregnant or...

Try These Recipes to Get Super Charged with Nutrients you Need

By Simrun Chopra 2020 is unlike any year we have seen and in parts of the country this monsoon is unlike any we have seen. Staying...

Sidharth Malhotra has Felt a Wide Range of Emotions this Year

Actor Sidharth Malhotra has felt a wide range of emotions over the past few months. When the year 2020, started, he enjoyed some relaxing time,...

How Relevant Is The Existence Of Censor Board Of Film Certification?

There is a curious situation vis a vis the Censor Board of Film Certification! How relevant is its existence now? The Board, which was...

Vidyut Jammwal Reveals Secret of his Upper Body Strength in a Video

Action star and fitness enthusiast Vidyut Jammwal has revealed the secret of his upper body strength. Vidyut has uploaded a video of him performing Kalari...

Recent Comments