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Road Safety At The Core of Women Empowerment For This Indonesian Startup

It aims to attract 5 million members over the next three years, making Queensrides the biggest women's empowerment platform in Southeast Asia.

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Queenrides women members take part in a workshop in Indonesia. VOA

Iim Fahima Jachja cannot operate a vehicle and relies on a driver to get around the Indonesian capital, Jakarta, but that did not stop her from putting road safety at the heart of her women’s empowerment startup.

Since launching in late 2016, Queenrides has attracted 200,000 members to join its website.

Aside from reading articles about lifestyle and financial management, members can also gather in person for workshops covering topics like sexual health and family planning.

But road safety has been a focus from the beginning said, Jachja, a mother of two.

“When you are safe on the road, you can be the best you want to be,” she told the Thomson Reuters Foundation by phone from Jakarta.

 

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Iim Fahima Jachja, Founder and Chief Executive Officer, Queenrides, Indonesia. Flickr

 

Road deaths are high in Indonesia, according to the transport ministry, which counted 162,000 fatalities last year, compared to 136,000 in 2015.

In a country undergoing rapid urbanization as incomes increase, more people are buying vehicles, putting stress on the road network.

Many drivers avoid taking tests by paying corrupt officials for driving licenses, said Jachja.

The road risks are rising for women in particular, she said, because changing social attitudes mean that more of them are working and commuting.

At the same time, relatively few women have taken driving lessons and tests to acquire licenses, she said.

Only about 20 percent of 7,500 Queensrides members surveyed said they had taken a driving test.

“This is a major issue – this is a crisis – but people haven’t noticed the situation,” said Jachja about the number of road deaths in Indonesia.

Low-income countries have fatality rates more than double those in high-income countries, according to the World Health Organization (WHO).

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Road deaths are high in Indonesia. Wikimedia Commons

There were 104 million registered vehicles in Indonesia, a nation of 238 million people, according to the WHO’s latest report on road safety published in 2015.

Driving Safely

As well as enabling its members to exchange views and learn more about road safety online, Queenrides arranges workshops with input from the ministry of transportation and traffic police.

Participants have gone on to take driving lessons and tests, said Jachja.

That trend could make Indonesia’s roads safer, said Liviu Vedrasco, a road safety expert at the WHO in Bangkok.

“There are some studies that suggest women are more careful and follow the rules better than men,” he noted.

One of the Sustainable Development Goals set by the United Nations in 2015 is to halve the global number of deaths and injuries from road traffic crashes by 2020, said Vedrasco.

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Queenrides women members take part in a workshop in Indonesia. VOA

As the number of female drivers increases, Indonesia’s ministry of transportation has stepped up efforts to reduce crashes involving women by working with outside partners, said Budi Setiyadi, director of land transport at the ministry.

“Queenrides is needed for women riders in Indonesia to be given a good education in driving safely, because women have a primary role,” Setiyadi said in an email. “They can educate their children, their families, and the surrounding environment.”

Growing

As more Indonesian women join the workforce and take to the roads, Queensrides can also help them assert control in other areas of their lives, according to Jachja.

For example, about 30 members gathered last month in child-friendly cafe in Jakarta to discuss family planning, and strategies for educating their teenage children about sex.

The United States-based Johns Hopkins University sent experts to the workshop part of a program targeting “married women of reproductive age”, according to Dinar Pandan Sari of the university’s Center for Communication Programs in Jakarta.

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As the number of female drivers increases, Indonesia’s ministry of transportation has stepped up efforts to reduce crashes involving women Pixabay

“The fact that in just two years, Queenrides has been able to grow from an idea to 200,000 women joining their movement is remarkable,” Sari added.

Queenrides teams up with other organizations to provide information on issues like women’s rights, while members can also receive financial planning advice from institutions including Indonesia’s Bank Mandiri.

As Queensrides’ membership grows, revenue from advertising on the website should increase as well, allowing the startup to expand its programs, according to Jachja.

Also Read: 3 HIV=+ Students Banned From School In Indonesia

She said she aims to attract 5 million members over the next three years, making Queensrides the biggest women’s empowerment platform in Southeast Asia.

“If you can conquer Indonesia, it is easy to conquer any other area in the world,” said Jachja about her homeland, a sprawling archipelago of more than 17,000 islands, and a multitude of languages and cultures. “Conquering Indonesia is like conquering five countries at the same time.” (VOA)

Next Story

Here’s Why Women Should Not Dine After 6 PM

Women who dine late in the evening are likely to develop heart diseases

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Women should not consume higher proportionate of calories late in the evening. Pixabay

Women who consume a higher proportion of their daily calories late in the evening are more likely to be at risk of cardiovascular disease than women who do not, researchers have warned.

For the study, the research team assessed the cardiovascular health of 112 women using the American Heart Association’s Life’s Simple 7 measures at the beginning of the study and one year later.

Life’s Simple 7 represents the risk factors that people can improve through lifestyle changes to help achieve ideal cardiovascular health and include not smoking, being physically active, eating healthy foods and controlling body weight, along with measuring cholesterol, blood pressure and blood sugar levels.

A heart health score based on meeting the Life’s Simple 7 was computed.

“The preliminary results indicate that intentional eating that is mindful of the timing and proportion of calories in evening meals may represent a simple, modifiable behaviour that can help lower heart disease risk,” said study lead author Nour Makarem from Columbia University in the US.

During the study, participants of the study kept electronic food diaries by computer or cell phone to report what, how much and when they ate for one week at the beginning of the study and for one week 12 months later.

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Women should consume less calories in the evening for a healthy heart. Pixabay

Data from the food diary completed by each woman was used to determine the relationship between heart health and the timing of when they ate.

Researchers found that, after 6 p.m. with every one per cent calories consumed heart health declined, especially for women.

These women were found more likely to have higher blood pressure, higher body mass index and poorer long-term control of blood sugar.

Similar findings occurred with every one per cent increase in calories consumed after 8 p.m.

Also Read- Study Associates Air Pollution With Heart Attack

“It is never too early to start thinking about your heart health whether you’re 20 or 30 or 40 or moving into the 60s and 70s. If you’re healthy now or if you have heart disease, you can always do more. That goes along with being heart smart and heart healthy,” said study researcher Kristin Newby, Professor at Duke University.

The study is scheduled to be presented at the American Heart Association’s Scientific Sessions 2019 from November 16-18 in Philadelphia, US. (IANS)