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Road Safety At The Core of Women Empowerment For This Indonesian Startup

It aims to attract 5 million members over the next three years, making Queensrides the biggest women's empowerment platform in Southeast Asia.

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Indonesia, Queensride
Queenrides women members take part in a workshop in Indonesia. VOA

Iim Fahima Jachja cannot operate a vehicle and relies on a driver to get around the Indonesian capital, Jakarta, but that did not stop her from putting road safety at the heart of her women’s empowerment startup.

Since launching in late 2016, Queenrides has attracted 200,000 members to join its website.

Aside from reading articles about lifestyle and financial management, members can also gather in person for workshops covering topics like sexual health and family planning.

But road safety has been a focus from the beginning said, Jachja, a mother of two.

“When you are safe on the road, you can be the best you want to be,” she told the Thomson Reuters Foundation by phone from Jakarta.

 

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Iim Fahima Jachja, Founder and Chief Executive Officer, Queenrides, Indonesia. Flickr

 

Road deaths are high in Indonesia, according to the transport ministry, which counted 162,000 fatalities last year, compared to 136,000 in 2015.

In a country undergoing rapid urbanization as incomes increase, more people are buying vehicles, putting stress on the road network.

Many drivers avoid taking tests by paying corrupt officials for driving licenses, said Jachja.

The road risks are rising for women in particular, she said, because changing social attitudes mean that more of them are working and commuting.

At the same time, relatively few women have taken driving lessons and tests to acquire licenses, she said.

Only about 20 percent of 7,500 Queensrides members surveyed said they had taken a driving test.

“This is a major issue – this is a crisis – but people haven’t noticed the situation,” said Jachja about the number of road deaths in Indonesia.

Low-income countries have fatality rates more than double those in high-income countries, according to the World Health Organization (WHO).

Queensride
Road deaths are high in Indonesia. Wikimedia Commons

There were 104 million registered vehicles in Indonesia, a nation of 238 million people, according to the WHO’s latest report on road safety published in 2015.

Driving Safely

As well as enabling its members to exchange views and learn more about road safety online, Queenrides arranges workshops with input from the ministry of transportation and traffic police.

Participants have gone on to take driving lessons and tests, said Jachja.

That trend could make Indonesia’s roads safer, said Liviu Vedrasco, a road safety expert at the WHO in Bangkok.

“There are some studies that suggest women are more careful and follow the rules better than men,” he noted.

One of the Sustainable Development Goals set by the United Nations in 2015 is to halve the global number of deaths and injuries from road traffic crashes by 2020, said Vedrasco.

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Queenrides women members take part in a workshop in Indonesia. VOA

As the number of female drivers increases, Indonesia’s ministry of transportation has stepped up efforts to reduce crashes involving women by working with outside partners, said Budi Setiyadi, director of land transport at the ministry.

“Queenrides is needed for women riders in Indonesia to be given a good education in driving safely, because women have a primary role,” Setiyadi said in an email. “They can educate their children, their families, and the surrounding environment.”

Growing

As more Indonesian women join the workforce and take to the roads, Queensrides can also help them assert control in other areas of their lives, according to Jachja.

For example, about 30 members gathered last month in child-friendly cafe in Jakarta to discuss family planning, and strategies for educating their teenage children about sex.

The United States-based Johns Hopkins University sent experts to the workshop part of a program targeting “married women of reproductive age”, according to Dinar Pandan Sari of the university’s Center for Communication Programs in Jakarta.

Indonesia, Queensride
As the number of female drivers increases, Indonesia’s ministry of transportation has stepped up efforts to reduce crashes involving women Pixabay

“The fact that in just two years, Queenrides has been able to grow from an idea to 200,000 women joining their movement is remarkable,” Sari added.

Queenrides teams up with other organizations to provide information on issues like women’s rights, while members can also receive financial planning advice from institutions including Indonesia’s Bank Mandiri.

As Queensrides’ membership grows, revenue from advertising on the website should increase as well, allowing the startup to expand its programs, according to Jachja.

Also Read: 3 HIV=+ Students Banned From School In Indonesia

She said she aims to attract 5 million members over the next three years, making Queensrides the biggest women’s empowerment platform in Southeast Asia.

“If you can conquer Indonesia, it is easy to conquer any other area in the world,” said Jachja about her homeland, a sprawling archipelago of more than 17,000 islands, and a multitude of languages and cultures. “Conquering Indonesia is like conquering five countries at the same time.” (VOA)

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Sweetened Beverages May Increase Risk of Early Death: Study

Sugar-sweetened beverages intake is also on the rise in developing countries, spurred by urbanisation and beverage marketing

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The "soft drinks" were defined as caffeinated colas, caffeine-free colas and other carbonated beverages (such as diet ginger ale). Pixabay

Women who drink sugar sweetened beverages are at an increased risk of death from cardiovascular diseases, researchers have warned.

The study, led by Harvard University researchers, found that drinking 1-4 sugary drinks per month was linked with a one per cent increased risk of death and 2-6 drinks per week with a six per cent increase.

The increased early death risk linked with sugar-sweetened beverages consumption was more pronounced among women than among men, the findings, published in the journal Circulation, showed.

“Our results provide further support to limit intake of sugar-sweetened beverages and to replace them with other beverages, preferably water, to improve overall health and longevity,” said lead author Vasanti Malik.

However, drinking one artificially-sweetened beverage per day instead of carbonated and non-carbonated soft drinks, fruit drinks, energy drinks, and sports drinks lowered the risk of premature death.

One should go for healthier alternatives of cold drinks. Wikimedia Commons
One should go for healthier alternatives of cold drinks. Wikimedia Commons

For the study, the team analysed data from 80,647 women and 37,716 men.

The study supports policies to limit marketing of sugary beverages to children and adolescents and for implementing soda taxes.

Also Read- Strength Training Can Help in Reducing Fatty Liver Disease, Says Study

Sugar-sweetened beverages should be no more than 10 per cent of daily calories from added sugars.

Sugar-sweetened beverages intake is also on the rise in developing countries, spurred by urbanisation and beverage marketing, said the team. (IANS)

One response to “Sweetened Beverages May Increase Risk of Early Death: Study”

  1. Soft drinks, like all the beverages made by our industry, are safe to consume as part of a balanced diet. The sugar used in our beverages is the same as sugar used in other food products. We don’t think anyone should overconsume sugar, that’s why we’re working to reduce the sugar people consume from beverages across the country. Additionally, low- and no-calorie sweeteners have been repeatedly confirmed as safe by regulatory bodies around the world.