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Roma people and their Indian connection

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Dr. Munish Kumar Raizada

The recently concluded International Roma Conference in New Delhi brought into focus about the Roma and how India is even connected to this issue.

There are more than 11 million people who are called Roma or Romanis or even Gypsies. They live in various parts of Europe, mainly concentrated along the Balkan peninsula (example: Romania, Bulgaria), Russia, Eastern parts of Turkey and as far as Brazil and USA. The name Gypsy derived from the assumption that these people originate from Egypt, which is obviously not true.

The name Gypsy derived from the assumption that these people originate from Egypt, which is obviously not true.

Roma people are nomads who migrated to the West from India around the 11th century and their language has a strong mix of many Hindi words. Scholars believe Romas mainly originated from Rajasthan and Punjab areas, from tribes like Banjara, Dom, Chauhan, Gujjar, Sansi, etc.

Even though Romanis have now adapted to predominant religions of the places where they live around, yet they proudly exhibit their ancestry to India.

Roma people are typically a discriminated tribe, struggling with poverty and lack of education. The local governments have not made many efforts to settle them and integrate them in the society.

In the conference, Romanis made a passionate appeal for inclusion in Indian diaspora and strengthening the Indian ties. The Government of India has so far paid lip service to their aspirations and needs.

It is high time that Prime Minister Modi takes up the issue of Roman people with the various the European Union and elsewhere so that there is a pro-active approach to give them their due place in the society. Romanis need access to housing, education, and employment.

It is high time that when the Europe is opening its arms to Syrian refugees, it also gives due credit to its displaced and neglected Romanis within their lands.

Some other articles that have been published at NewsGram on this issue are given below.
Also read: http://www.newsgram.com/taking-forward-their-indian-ancestry-hindi-words-touch-roma-dialect/

Also read: http://www.newsgram.com/we-romas-would-like-to-be-treated-as-indian-diaspora/
Dr. raizada is the Chief editor at NewsGram. Twitter:@drmunishraizada

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Coca-Cola plans to break into Indian ‘fruit circular economy’

According to Krishnakumar, Coca-Cola India with its focus on the 'fruit circular economy' will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income

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The company is also planning to launch vegetable-based beverage like carrot juice.
The company is also planning to launch vegetable-based beverage like carrot juice. Wikimedia Commons
  • Coca-Cola is also planning to launch vegetable-based beverage like carrot juice
  • The company plans to launch fruit juices based on the regional preferences
  • The company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’

Expanding its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India, are some of the plans of Coca-Cola India Pvt Ltd, said a top company official.

He said the company’s focus will be on ‘fruit circular economy’– enabling farmers to increase their yield, source pulp and launch fruit-based products.

The company is also planning to launch vegetable-based beverage like carrot juice.

“We are in the process of developing different fruit beverages including based on regional fruits and would soon be launching them.

“Similarly we will also expand our portfolio of fruit flavoured sparkling drinks like Fanta.

Also Read: Tune into a healthy lifestyle with these natural sweeteners

“After successful piloting of our frozen fruit dessert in Bengaluru, we will launch the product in major cities this April,” T. Krishnamukar, President, Coca-Cola India and Southwest Asia told select media here late on Thursday.

He said the company plans to launch fruit juices based on the regional preferences. For instance, the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.

Presently the Coca-Cola group is a $21 billion brand.
Presently the Coca-Cola group is a $21 billion brand. Wikimedia Common

“We are also working on a product based on gooseberries,” he added.

According to him, the company has tied up with Jain Irrigation that operates fruit pulping plants in different regions.

“We have tied up with Jain Irrigation for sourcing and pulping mango fruit. Similarly, we have a tie-up with that company for oranges in Maharashtra.

“We expect Jain Irrigation may start setting up an orange pulping plant and the first commercial orange pulp may be available sometime in 2020,” Krishnakumar added.

Also Read: Prepare these Amazing Cocktails for a tipsy Winter

He said the company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’ meaning to have a product for people in different age groups.

“The philosophy now is to make the company bigger than the Coca-Cola brand.

Presently the Coca-Cola group is a $21 billion brand,” he said.

According to Krishnakumar, Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.

the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.
the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect. Wikimedia Commons

“We felt we should be more relevant to the local community. Tastes, views vary based on regions. So we have to move globally to local and local to global,” he said.

The company will launch the local fruit beverages-including the mango beverage- under the Minute Maid brand.

“The fruit pulp content will be between 10 percent to 25 percent in such drinks,” Krishnakumar added.

He said the research and development (R&D) work for new products is being done in India and also in Shanghai in China.

Speaking of exports, he said the company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.

Also Read: Five Benefits of Honey and Lemon Drink that Can’t be Ignored

“We want to build on Indian brand as a billion dollar beverage brand. We are not shipping the end product but the formula, brand and related matters,” he said.

Speaking of the sugar content in the company’s beverages, Krishnakumar said work in on to reduce the sugar content in its drinks and in five years time the beverages sold by the company will have far less sugar content than what it currently has.

On the foray into the dairy products segment, Krishnakumar said during the second half of the current year the company would launch the value-added dairy product. (IANS)