Thursday September 19, 2019
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Rs 1 lakh crore electronics manufacturing proposals for India: Prasad

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New Delhi: Communications and Information Technology Minister Ravi Shankar Prasad revealed India has received Rs 1,00,000 crore in the last fifteen months as investment proposals for electronics manufacturing in the country,  said on Thursday.

“I am happy to announce that in the last fifteen months, investment proposals worth Rs 104,000 crore have been received for electronics manufacturing in the country,” Prasad said at an International Chamber of Commerce event here supported by industry chamber FICCI.

Ravi_Shankar_Prasad_At_OfficeThe proposals come from various companies for electronics manufacturing under the Modified Special Incentive Package Scheme (MSIPS).

The scheme, originally approved by the government in 2012, provides capital subsidy of 20 percent in special economic zones (SEZ) or 25 percent in non-SEZ units engaged in manufacturing of electronics items. In July, the NDA government extended the MSIPS policy by five years.

In the recent period, global majors like Xiaomi and Motorola, along with Lenovo, commenced assembling smartphones in the country through contract manufacturing by Foxconn and Flextronics respectively.

“The Make in India programme evolved out of the initiatives taken for electronics manufacturing. When I assumed charge as minister last year, there were only two electronics clusters in the country. Now there are 20,” Prasad said.

He pointed out that the Digital India programme was transformational and designed to bridge the divide between the “digital haves and have-nots”.

“The common man is using digital technology for doing business and for his empowerment. In the prime minister’s scheme of things, Digital India is for the poor and the underprivileged,” he said.

“Digital India is politics neutral, ideology neutral, centre-state neutral. It is India positive,” he added.

(IANS)

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Profits Will Follow If Customer Loyalty Put Forth

They must focus more on delivering customer experiences and building loyalty

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Business, Politics, Investment
Companies must focus more on delivering customer experiences and building loyalty. Pixabay

Advertising professionals are chasing return on investment (ROI) which is a somewhat flawed exercise as they must focus more on delivering customer experiences and building loyalty, a new report said on Wednesday.

On the other hand, said Adobe’s “2019 Digital Trends Advertising in Focus” report, two-thirds (64 per cent) of marketers stated that content and experience management is a top priority — which falls to less than half of advertisers — as they look to build loyalty and lasting customer relationships.

Business, Loyalty, Profits
Your best sales reps have a certain manner of interacting with customers that lead to more sales. Pixabay

“Brands today are required to evoke an emotional connect with their customers while combining it with data-driven marketing in order to tailor experiences that drive value and render a significant competitive advantage,” Sunder Madakshira, Head, Marketing, Adobe India said in a statement.

“Only the businesses who succeed in addressing these evolved requirements of today’s digitally empowered customer across will win in this Customer Experience era,” he added.

For advertising professionals, the biggest priority for almost half of respondents (46 per cent) is to demonstrate Return on Investment (ROI) to the rest of the business.

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This is followed by better audience targeting and segmentation (42 per cent) and improving channel efficiency (40 per cent).

“Nearly a quarter (23 per cent) stated that the most exciting opportunity for 2019 was data-driven marketing that focuses on the individual first,” said the study.

“Creativity and metrics are connected. We need to focus much more on quality and relevance — those are two key words for me this year,” said Mike Klinkhammer, Director of Advertising Sales EU, eBay. (IANS)