The year 2023 is a defining moment for OnePlus and the global technology brand plans to provide a fast experience to other products like tablets, wearables, and other products to help it build an ecosystem in India, a top company executive said on Wednesday.
This year is the 10th year of OnePlus, and "we have a clear strategy going forward," Kinder Liu, OnePlus chief operating officer (COO) and Head of R&D, told IANS.
"A fast and smooth experience is central to our vision. The success of this vision is a sum of providing a smooth software experience, industry-leading fast charging, and bringing a AAA PC-level gaming experience to mobile platforms," he elaborated.
Moving on, "photography will also be an important pillar for us in 2023, and providing an effortless imaging experience to our users is of utmost importance," Liu added.
The company will launch its next flagship OnePlus 11 5G on February 7.
It comes with over-the-top hardware specifications such as the Snapdragon 8 Gen 2 mobile platform, up to 16GB LPDDR5X RAM, and 100W SUPERVOOC fast charging.
"It is also equipped with a third Generation Hasselblad camera for Mobile to accurately record each of life's milestones from every angle. All this goodness is packed in a purposefully designed body that oozes modern elegance. The OnePlus 11 5G will provide you with a unique experience that cannot be found in other devices," Liu told IANS.
This time, the company introduced some software-based features on the OnePlus 11 5G, that help provide a significantly improved experience.
"For instance, besides a 16GB LPDDR5X RAM, we have also introduced RAM-Vita which is an in-house machine learning technology, that accelerates every layer of the RAM allocation process including selecting resident RAM already in use, releasing it from current tasks, and the reallocation of this RAM to other resource-heavy tasks," Liu explained.
As a result, the OnePlus 11 5G with 16GB RAM can keep as many as 44 applications active in the background.
Since the beginning, OnePlus has focused on producing smartphones that provide users with an unparalleled fast and smooth experience.
"Devices such as the OnePlus 3, OnePlus 5T, OnePlus 6T, OnePlus 7 Pro, and OnePlus 10T reflect our ongoing commitment to improving and enhancing the user experience," the top executive noted. (KB/IANS)