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Seven percent of India’s youth suffer from varicose veins

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New Delhi: Seven percent of India’s youth suffer from varicose veins, a problem in which veins in the legs become widened, bulging and twisted, a study said.

The study also said women suffer from this disease four times more than men and the major reasons were a sedentary lifestyle including tight attire and high heels.

The reason why the problem was worrying was because if the varicose is not treated, it develops into non-healing ulcers, which happens near the ankles making it difficult to walk.

“Varicose ulcer can be found in both legs, which contain multiple valves that help the blood flow in the direction of the heart. When these valves are damaged, blood starts accumulating in the legs, which causes swelling, pain, fatigue, skin discolouration, itching and varicosities. And if not treated on time, it may develop a non-healing ulcer on the leg, which only happens near the ankle,” said the study.

According to the study, a decade ago only 0.5 to 1 percent of youngsters used to suffer from varicose veins.

“Among women, due to some hormones, the walls of these veins become enlarged and dilated. Besides, during pregnancy because of a lot of pressure on leg veins, these become weak and varicosed,” said Pradeep Muley, head interventional radiologist at Fortis Hospital.

“Till now, various treatment options available for varicose ulcer were elevating the legs while lying down or sitting, bending legs occasionally and sclerotherapy for short segment disease.

“Vein stripping surgery is a major surgery where the recurrence rate is too high, causes ugly scars on the legs and also has a long recovery time,” added Muley.

The study said Radio Frequency Ablation (RFA) was the latest and most effective form of treating this disease using multi-polar RFA machine.

“Under colour-doppler ultrasound vision, a radio frequency catheter is inserted into the abnormal vein and the vessel is treated with radio-energy, resulting in closure of the involved vein,” said the study.

The interventional radiologist accesses the abnormal saphenous vein just above the ankle or below the knee through a small cannula in abnormal vein.

Unlike traditional surgical treatment, this procedure needs no general anaesthesia, no surgical scar on skin, no blood loss or risk of blood transfusion and makes for faster recovery as well. (IANS) (pic courtesy: health.harvard.edu)

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Coca-Cola plans to break into Indian ‘fruit circular economy’

According to Krishnakumar, Coca-Cola India with its focus on the 'fruit circular economy' will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income

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The company is also planning to launch vegetable-based beverage like carrot juice.
The company is also planning to launch vegetable-based beverage like carrot juice. Wikimedia Commons
  • Coca-Cola is also planning to launch vegetable-based beverage like carrot juice
  • The company plans to launch fruit juices based on the regional preferences
  • The company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’

Expanding its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India, are some of the plans of Coca-Cola India Pvt Ltd, said a top company official.

He said the company’s focus will be on ‘fruit circular economy’– enabling farmers to increase their yield, source pulp and launch fruit-based products.

The company is also planning to launch vegetable-based beverage like carrot juice.

“We are in the process of developing different fruit beverages including based on regional fruits and would soon be launching them.

“Similarly we will also expand our portfolio of fruit flavoured sparkling drinks like Fanta.

Also Read: Tune into a healthy lifestyle with these natural sweeteners

“After successful piloting of our frozen fruit dessert in Bengaluru, we will launch the product in major cities this April,” T. Krishnamukar, President, Coca-Cola India and Southwest Asia told select media here late on Thursday.

He said the company plans to launch fruit juices based on the regional preferences. For instance, the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.

Presently the Coca-Cola group is a $21 billion brand.
Presently the Coca-Cola group is a $21 billion brand. Wikimedia Common

“We are also working on a product based on gooseberries,” he added.

According to him, the company has tied up with Jain Irrigation that operates fruit pulping plants in different regions.

“We have tied up with Jain Irrigation for sourcing and pulping mango fruit. Similarly, we have a tie-up with that company for oranges in Maharashtra.

“We expect Jain Irrigation may start setting up an orange pulping plant and the first commercial orange pulp may be available sometime in 2020,” Krishnakumar added.

Also Read: Prepare these Amazing Cocktails for a tipsy Winter

He said the company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’ meaning to have a product for people in different age groups.

“The philosophy now is to make the company bigger than the Coca-Cola brand.

Presently the Coca-Cola group is a $21 billion brand,” he said.

According to Krishnakumar, Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.

the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.
the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect. Wikimedia Commons

“We felt we should be more relevant to the local community. Tastes, views vary based on regions. So we have to move globally to local and local to global,” he said.

The company will launch the local fruit beverages-including the mango beverage- under the Minute Maid brand.

“The fruit pulp content will be between 10 percent to 25 percent in such drinks,” Krishnakumar added.

He said the research and development (R&D) work for new products is being done in India and also in Shanghai in China.

Speaking of exports, he said the company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.

Also Read: Five Benefits of Honey and Lemon Drink that Can’t be Ignored

“We want to build on Indian brand as a billion dollar beverage brand. We are not shipping the end product but the formula, brand and related matters,” he said.

Speaking of the sugar content in the company’s beverages, Krishnakumar said work in on to reduce the sugar content in its drinks and in five years time the beverages sold by the company will have far less sugar content than what it currently has.

On the foray into the dairy products segment, Krishnakumar said during the second half of the current year the company would launch the value-added dairy product. (IANS)