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Sizable Price Tag Posing Challenge For LG’s Rollable TV

To foster new growth drivers, Kwon said LG has been shifting its focus from LCD to OLED to target the growing premium TV market

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LG logo, wikimedia

The sizable price tag could pose challenges for the early sales of the world’s first rollable television, which dazzled onlookers at the Consumer Electronics Show (CES) 2019, the President of LG Electronics Inc. has said.

The South Korean home appliance maker unveiled its 65 inch-rollable OLED TV, which can appear and disappear from a base unit with a click of a remote control, at the CES.

LG said it will release the premium TV in the Korean market in the second half of 2019 and target other markets later, without elaborating on the details of the price and timing, Yonhap news agency reported.

“A rollable TV is basically an OLED TV and it doesn’t add material costs, but changing the operating mechanism could add to the costs,” LG Electronics President Kwon Bong-seok said at a press conference.

“We will set prices based on how much consumers are willing to pay for the rollable TV, rather than seeking profits,” he added.

Kwon said the rollable TV exhibited at the CES is just a sample of how it can be used in real life, suggesting a broad range of applications.

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Price could be hurdle for rollable TV: LG Electronics.

“Should the TV only stand on the ground? It could be on the ceiling. We can use technology in many ways,” he said. “It is meaningful that we showed how far displays have evolved.”

The company will explore ways to develop various models by making smaller rollable panels.

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“We are looking at ways to make panels smaller than 65 inches to see whether they can be used for small gadgets, such as tablets,” Kwon said.

To foster new growth drivers, Kwon said LG has been shifting its focus from LCD to OLED to target the growing premium TV market.

“Despite the stagnant TV market, the OLED TV market is expected to expand to 20 million units over the next three years,” he said. “We will expand the sales ratio of large OLED TVs.” (IANS)

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LG Electronics to Launch V50 ThinQ 5G Smartphone in US

LG’s 5G push comes as it has been stepping up efforts to expand the company’s market share in the US, which stood at 15 per cent last year

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LG logo, wikimedia

LG Electronics Inc. has said it plans to release the company’s V50 ThinQ in the US this week with Verizon, its second American telecom partner for the 5G smartphone.

The V50 arrived in the US market last month to become Sprint’s first 5G phone and will go on sale under Verizon’s mobile plan starting on Thursday, according to the Korean electronics firm.

The V50 uses US tech giant Qualcomm’s latest Snapdragon 855 chipset and its X50 5G modem, Yonhap news agency reported on Wednesday.

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LG’s first 5G smartphone received a positive response in South Korea, selling about 260,000 units in the first month since its launch on May 10, according to the company.

LG’s 5G push comes as it has been stepping up efforts to expand the company’s market share in the US, which stood at 15 per cent last year. (IANS)