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Sizable Price Tag Posing Challenge For LG’s Rollable TV

To foster new growth drivers, Kwon said LG has been shifting its focus from LCD to OLED to target the growing premium TV market

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LG
LG logo. Wikimedia Commons

The sizable price tag could pose challenges for the early sales of the world’s first rollable television, which dazzled onlookers at the Consumer Electronics Show (CES) 2019, the President of LG Electronics Inc. has said.

The South Korean home appliance maker unveiled its 65 inch-rollable OLED TV, which can appear and disappear from a base unit with a click of a remote control, at the CES.

LG said it will release the premium TV in the Korean market in the second half of 2019 and target other markets later, without elaborating on the details of the price and timing, Yonhap news agency reported.

“A rollable TV is basically an OLED TV and it doesn’t add material costs, but changing the operating mechanism could add to the costs,” LG Electronics President Kwon Bong-seok said at a press conference.

“We will set prices based on how much consumers are willing to pay for the rollable TV, rather than seeking profits,” he added.

Kwon said the rollable TV exhibited at the CES is just a sample of how it can be used in real life, suggesting a broad range of applications.

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Price could be hurdle for rollable TV: LG Electronics.

“Should the TV only stand on the ground? It could be on the ceiling. We can use technology in many ways,” he said. “It is meaningful that we showed how far displays have evolved.”

The company will explore ways to develop various models by making smaller rollable panels.

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“We are looking at ways to make panels smaller than 65 inches to see whether they can be used for small gadgets, such as tablets,” Kwon said.

To foster new growth drivers, Kwon said LG has been shifting its focus from LCD to OLED to target the growing premium TV market.

“Despite the stagnant TV market, the OLED TV market is expected to expand to 20 million units over the next three years,” he said. “We will expand the sales ratio of large OLED TVs.” (IANS)

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LG Electronics Unveils 13 New OLED TVs at CES

Not only ideal for film buffs and gamers, LG OLED TVs are perfect for sports fans, too, made possible by the new I9 Gen 3 AI Processor - and sports-centric features

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LG
Logo of LG. Wikimedia Commons

LG Electronics (LG) has raised the bar again in 2020 with the launch of 13 new LG OLED models, led by three new art-inspired GX Gallery series 4K Ultra HD TVs, 88- and 77-inch class Real 8Kmodels and an all-new OLED screen size – 48-inch.

Unveiled at CES 2020, the new LG OLED TVs – and new 8K and 4K LG NanoCell LCD TVs – are designed to deliver stunning picture quality and innovative design with upgraded performance and artificial intelligence-enabled features.

At the heart of the latest 8K and 4K LG OLED and 8K LG NanoCell TVs are a number of advanced core technologies, most notably the new I (Alpha) 9 Gen 3 AI Processor. This advanced processor leverages upgraded processing power and artificial intelligence deep learning algorithms to improve picture quality and enable a host of specialised features for various types of content including movies, games and sports, taking the user experience to new heights.

LG’s 2020 premium TVs flaunt unique, elegant designs that integrate effortlessly with any home decor. The all-new minimalist Gallery Series takes design to a whole different level with an ultra-thin form factor – the 65-inch model is a mere 20 millimeters (0.79 inches) thin. Paired with an included specially-designed wall mount, these 55-, 65- and 77-inch class models hang completely flush on the wall.

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OLED TVs are becoming a popular trend these days. Pixabay

The 2020 LG OLED ZX Real 8K models, delivering four times more detail than 4K TV and 16 times more than HDTV, exceed the strict requirements established by the Consumer Technology Association’s (CTA) official industry definition for 8K Ultra HD TVs. The 88- and 77-inch LG OLED models are among the first to earn the new CTA 8K Ultra HD logo.

LG’s 2020 TVs are ideal for serious gamers, delivering the most seamless, immersive big-screen gaming experiences available anywhere. As the first TV manufacturer to offer NVIDIA G-SYNC Compatibility, LG is expanding this capability in 2020 to 12 OLED TVs to provide a flawless PC gaming experience without screen tearing or other distracting visual artifacts.

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In another industry first, 2020 LG OLED TVs feature the HDR Gaming Interest Group’s HGiG Mode so gamers can enjoy high quality visuals as game creators and developers intended when playing HDR games via consoles on their LG TVs. HGiG is a body made up of companies from the game and display industries that develops standards to improve the HDR gaming experience for consumers.

Not only ideal for film buffs and gamers, LG OLED TVs are perfect for sports fans, too, made possible by the new I9 Gen 3 AI Processor – and sports-centric features.

Sports Alert helps users to keep track of their favorite teams and schedules and notifying them as soon as a team scores. Users can select their favorite teams in various sports – soccer, football, baseball, etc – to receive automatic updates at the start of a match, whenever a team scores and when the game ends. (IANS)