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Sizable Price Tag Posing Challenge For LG’s Rollable TV

To foster new growth drivers, Kwon said LG has been shifting its focus from LCD to OLED to target the growing premium TV market

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LG logo, wikimedia

The sizable price tag could pose challenges for the early sales of the world’s first rollable television, which dazzled onlookers at the Consumer Electronics Show (CES) 2019, the President of LG Electronics Inc. has said.

The South Korean home appliance maker unveiled its 65 inch-rollable OLED TV, which can appear and disappear from a base unit with a click of a remote control, at the CES.

LG said it will release the premium TV in the Korean market in the second half of 2019 and target other markets later, without elaborating on the details of the price and timing, Yonhap news agency reported.

“A rollable TV is basically an OLED TV and it doesn’t add material costs, but changing the operating mechanism could add to the costs,” LG Electronics President Kwon Bong-seok said at a press conference.

“We will set prices based on how much consumers are willing to pay for the rollable TV, rather than seeking profits,” he added.

Kwon said the rollable TV exhibited at the CES is just a sample of how it can be used in real life, suggesting a broad range of applications.

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Price could be hurdle for rollable TV: LG Electronics.

“Should the TV only stand on the ground? It could be on the ceiling. We can use technology in many ways,” he said. “It is meaningful that we showed how far displays have evolved.”

The company will explore ways to develop various models by making smaller rollable panels.

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“We are looking at ways to make panels smaller than 65 inches to see whether they can be used for small gadgets, such as tablets,” Kwon said.

To foster new growth drivers, Kwon said LG has been shifting its focus from LCD to OLED to target the growing premium TV market.

“Despite the stagnant TV market, the OLED TV market is expected to expand to 20 million units over the next three years,” he said. “We will expand the sales ratio of large OLED TVs.” (IANS)

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LG Partners With Microsoft to Accelerate Autonomous Vehicles Business

Azure can help AI self-driving software learn diverse patterns displayed by drivers as well as recognise and distinguish between pedestrians and other objects

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Microsoft,
Microsoft currently has 54 Azure Cloud regions -- more than AWS and Google combined.

LG Electronics has partnered Microsoft to help grow its autonomous vehicle and infotainment system business by leveraging Microsoft’s Azure cloud and Artificial Intelligence (AI) technologies along with LG’s future self-driving software developments.

LG will apply Microsoft’s AI knowledge to its Advanced Driver Assistance Systems (ADAS), Driver-Status Monitoring Camera (DSM) and Multi-Purpose Front Camera products and incorporate Microsoft’s Virtual Assistant Solution Accelerator in LG’s infotainment systems.

With Azure Data Box service, data captured on the road can be uploaded automatically to create a library that helps the self-driving software grow even smarter, the company said in a statement on Wednesday.

“Working together, we can empower automakers to deliver differentiated mobility experiences, create new services and revenue opportunities, and to build safer, more intelligent and more sustainable vehicles,” said Sanjay Ravi, General Manager, Automotive Industry at Microsoft.

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LG logo, wikimedia

Microsoft Azure will drastically reduce the time required for LG AI self-driving software to learn and evolve.

Azure can help AI self-driving software learn diverse patterns displayed by drivers as well as recognise and distinguish between pedestrians and other objects.

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“Our expectation is that the combination of Microsoft’s advanced cloud infrastructure with LG’s fast-growing automotive components business will accelerate the self-driving auto industry as a whole,” said Kim Jin-yong, President of the LG Vehicle Component Solutions Company.

With help from Azure, LG’s vehicle infotainment system will allow drivers to easily and quickly check traffic conditions on the road, search for nearby restaurants, call up favourite songs and more. (IANS)