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Snapchat Testing New Features

Snapchat’s controversial and criticised redesign had wiped out Snap Streaks, which some users had spent years working on and that did not go well with the teenagers

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Snapchat Logo, VOA

Photo-messaging app Snapchat is testing new features including a traditional social networking feature offering ‘Status’ option — its own version of Instagram-like “@Mention” stickers along with a new user interface (UI) for Snap Map.

To keep track of all the places users check-in at and with whom, the platform is also trying its hands on a feature called “virtual passport” as a private history which users could view or delete singularly, Social Media Today reported on Wednesday.

The test features were first discovered by reverse engineer Jane Manchun Wong.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

With these features, Snapchat seems to be targeting the “gamifyication” purpose of the platform that Snapchat has been known for, wherein users build records of exchanging snaps with each other every single day and call them “Snap Streaks”.

Snapchat’s controversial and criticised redesign had wiped out Snap Streaks, which some users had spent years working on and that did not go well with the teenagers.

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It makes sense for Snapchat to utilise that compulsion to drive increased activity in the app and by prompting expanded check-ins, Snap will be able to obtain additional audience data to help improve its ad targeting, the report said. (IANS)

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Snapchat Launches Lens Challenge to Spread Awareness about Bullying

Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button

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snapchat, lens challenge
Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

Photo-messaging app Snapchat is working out ways to spread awareness about bullying on its platform by launching its first ever social impact-based Lens Challenge.

The new Lens, that would prompt the 186 million Snapchatters to describe a time when someone had a positive impact on their lives, comes as part of Snapchat’s extended “Because of You” campaign that was launched last October.

“Tap the ‘Because of You’ Lens Challenge to share a time someone positively impacted his or her life using the special Lens, then send the Snap to the ‘Because of You’ Challenge Story for the chance to be featured in the app,” web portal The Drum reported on Friday.  Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button.

snapchat, lens challenge
Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organisation — The Advertising Council also called the Ad Council. Pixabay

Supporting “Bullying Prevention Month” last October, Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organisation — The Advertising Council also called the Ad Council.

ALSO READ: Snapchat Announces Launch of Tools and Polling Information for Indian Voters

This year, the two collaborate again to co-host a “Creators for Good” summit as part of Snapchat’s ongoing Creator’s Lab workshop series, inviting creators to the Santa Monica Creator’s Lounge to teach them how to use their creative talents to promote social good initiatives.

“Creators for Good” is a programme from the Ad Council that works directly with celebrities, digital content creators and other established and emerging talent to promote important social messages, the report added.  (IANS)