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Snapchat Testing New Features

Snapchat’s controversial and criticised redesign had wiped out Snap Streaks, which some users had spent years working on and that did not go well with the teenagers

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Snapchat Logo. VOA

Photo-messaging app Snapchat is testing new features including a traditional social networking feature offering ‘Status’ option — its own version of Instagram-like “@Mention” stickers along with a new user interface (UI) for Snap Map.

To keep track of all the places users check-in at and with whom, the platform is also trying its hands on a feature called “virtual passport” as a private history which users could view or delete singularly, Social Media Today reported on Wednesday.

The test features were first discovered by reverse engineer Jane Manchun Wong.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

With these features, Snapchat seems to be targeting the “gamifyication” purpose of the platform that Snapchat has been known for, wherein users build records of exchanging snaps with each other every single day and call them “Snap Streaks”.

Snapchat’s controversial and criticised redesign had wiped out Snap Streaks, which some users had spent years working on and that did not go well with the teenagers.

Also Read- Microsoft Store Shutting Down its ebooks Category

It makes sense for Snapchat to utilise that compulsion to drive increased activity in the app and by prompting expanded check-ins, Snap will be able to obtain additional audience data to help improve its ad targeting, the report said. (IANS)

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We Fact-checks All Political Ads, Claims Snapchat

According to experts, the onus is now on Facebook to take action which has become a platform for spreading misleading and fake political ads

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Snapchat is reportedly planning to launch more
Snapchat in a Smartphone. IANS

While Facebook faces the ire over presence of misleading and fake political ads on its platform, Snapchat has said it fact-checks all political ads and does not allow misinformation to sneak through its platform.

Snapchat CEO Evan Spiegel said the company subjects all advertising to review, including political advertising.

“What we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters, we want them to be able to engage with the political conversation, but we don’t allow things like misinformation to appear in that advertising,” Spiegel told CNBC on Monday.

Facebook recently allowed US President Donald Trump’s campaign office to post a fake ad about Democrat presidential hopeful Joe Biden on its platform.

Snapchat Logo. VOA

Snapchat’s comment on political ads came after Twitter on November 15 officially banned all kinds of political ads from its platform.

No political content will be promoted from candidates, parties, governments or officials, public accounts committees (PACs) and certain political non-profit groups, said Twitter.

“Twitter globally prohibits the promotion of political content. We have made this decision based on our belief that political message reach should be earned, not bought,” the micro-blogging platform said on Friday.

Also Read: Facebook, Instagram Down Again, Users Clueless: Report

On October 31, Twitter CEO Jack Dorsey had tweeted: “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics.”

According to experts, the onus is now on Facebook to take action which has become a platform for spreading misleading and fake political ads. (IANS)