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Snapchat Testing New Features

Snapchat’s controversial and criticised redesign had wiped out Snap Streaks, which some users had spent years working on and that did not go well with the teenagers

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Snapchat Logo, VOA

Photo-messaging app Snapchat is testing new features including a traditional social networking feature offering ‘Status’ option — its own version of Instagram-like “@Mention” stickers along with a new user interface (UI) for Snap Map.

To keep track of all the places users check-in at and with whom, the platform is also trying its hands on a feature called “virtual passport” as a private history which users could view or delete singularly, Social Media Today reported on Wednesday.

The test features were first discovered by reverse engineer Jane Manchun Wong.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

With these features, Snapchat seems to be targeting the “gamifyication” purpose of the platform that Snapchat has been known for, wherein users build records of exchanging snaps with each other every single day and call them “Snap Streaks”.

Snapchat’s controversial and criticised redesign had wiped out Snap Streaks, which some users had spent years working on and that did not go well with the teenagers.

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It makes sense for Snapchat to utilise that compulsion to drive increased activity in the app and by prompting expanded check-ins, Snap will be able to obtain additional audience data to help improve its ad targeting, the report said. (IANS)

Next Story

Snapchat Testing New Feature to Let Users Binge-Watch Original Content on Its App

Currently, the short original clips are integrated into the 'Discover' section of Snapchat

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Snapchat, Feature, Content
For Snapchat's 'Creators Shows', celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form. Published

In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app, Metro.co.uk reported on Monday.

For Snapchat’s ‘Creators Shows’, celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form, vertically-oriented original videos.

Currently, the short original clips are integrated into the ‘Discover’ section of Snapchat, But the company now is planning to let users swipe over from the Discover page into a dedicated ‘Shows’ section, the report said.

The design of the new section would have a grid layout that would include users’ subscribed and recently watched shows.

Snapchat, Feature, Content
In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app. Pixabay

Without divulging further details, a Snapchat spokesperson confirmed that the company was indeed testing the feature, the report added.

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Earlier in April, Snapchat had revealed its plans of pushing original content on its app as part of its immediate plans. (IANS)