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Social Media Analytics Tools Are A Must For Modern Businesses

For companies that are serious about staying ahead of competitors and minimizing manual research and analysis tasks, paid social media analytics tools such as NetBase are ideal.

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Social Media Analytics
Netbase Social Media Analytic Tools

More businesses are now becoming global because of the internet. When companies have a greater reach, markets become more competitive. Today, even businesses that have one or more offices or stores often operate online as well. Social media is becoming a powerful tool for marketing and for maintaining good customer relations. Companies that can identify and measure social media insights can build better growth strategies. To measure social insights properly, a company must have the right analytics tools. There are several types of social media analytics tools.

What Is Social Media Analytics?

It is important to understand the features of social media analytics before choosing tools. NetBase defines social media analytics as gathering data from social platforms and various content sources to enhance business-related decisions. Although analytical tools come in many forms, they all share the goal of creating actionable insights that help a company boost its strategies. Some programs are simple to use, and some programs are complex. However, they share the same three stages.

The first stage is identifying the top business goals. For some companies, this may include increasing online traffic, boosting the number of file downloads or building a stronger brand. With clearer objectives, a company has a stronger sense of purpose. The second stage is determining key performance indicators from social media channels. A few examples of performance metrics include followers’ engagement with paid or posted media, how people feel about a company or product and how sales revenue relates to social strategies. These metrics help determine failure or success, and metrics vary from one company to another based on goals. The third stage is measuring and analyzing social data. In this stage, a company has already determined what is important and why. It uses that data to customize business strategies based on its mission, its vision and its aspirations.

Social Media Analytic
As business becomes increasingly global, it becomes increasingly competitive. You can thank the Internet for that – or perhaps curse it if you’re struggling to keep up.Pixabay

Choosing The Right Social Media Analytics Tools

With the right tools, even small companies can compete against large global enterprises. Fortunately, there are analytics tools for all budgets regardless of business size. To find the right tools, a business must determine its needs and its budget. As a business succeeds, an owner can upgrade to more sophisticated tools.

Built-in Dashboards

Many social media platforms offer their own dashboards. Although they are free to use, companies or individuals must pay to advertise. These are some of the top dashboards for useful features:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
Social Media Analytics
With the right tools, even small companies can compete against large global enterprises. Pixabay

Free Tools

Free tools are great for smaller businesses or startups with limited funds. While free built-in dashboards often provide in-depth insights, they only offer them for one platform. Also, not all social media sites offer dashboards. Tumblr is one example. For those who use multiple social media platforms or have accounts on sites that lack dashboards, these are some good free tools to use:

  • Boardreader
  • Buffer
  • Followerwonk
  • Friends+Me
  • Google Alerts
  • Hootsuite
  • HowSociable
  • Likealyzer
  • Social Oomph
  • SumAll
  • Twitonomy

Paid Tools

For companies that are serious about staying ahead of competitors and minimizing manual research and analysis tasks, paid social media analytics tools such as NetBase are ideal. NetBase offers an intuitive platform with time-saving features. Also, the program is so advanced that it can generate insights based on multiple languages, slang and even emojis. The best way to find the right program is to compare the features with the company’s needs.

Next Story

Here’s Why Sri Lanka Does not Trust Social Media Platforms

Sri Lanka temporarily shut down Facebook earlier in 2018 after hate speech spread on the company’s apps resulted in mob violence

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Sri Lankan military officials stand guard in front of the St. Anthony's Shrine, Kochchikade church after an explosion in Colombo, Sri Lanka, April 21, 2019. VOA

Battling the spread of hate speech on social media platforms especially Facebook for long, the Sri Lanka government on Sunday once again “temporarily blocked” social media from spreading fake news in the wake of deadly suicide bombings in the island that killed 290 people.

In a brief statement, the Sri Lankan President’s Secretary Udaya Seneviratne said the government has “decided to temporarily block social media sites including Facebook and Instagram in an effort to curb false news reports”.

Several users in the country reported they could not access Facebook and its photo-sharing service Instagram, Google-owned YouTube and WhatsApp for most part of the day.

Facebook spokesperson Ruchika Budhraja told TechCrunch that “teams from across Facebook have been working to support first responders and law enforcement as well as to identify and remove content which violates its standards”.

Google did not immediately comment.

“It’s a rare but not unprecedented step for a government to block access to widely used sites and services,” said the report.

Sri Lanka has been criticizing Facebook and its platforms for long when it comes to the spread of hate speech.

The island country in March ordered Internet and mobile service providers to temporarily block Facebook and its subsidiaries WhatsApp and Instagram as part of a crackdown on online hate speeches.

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Multiple apps are displayed on an iPhone in New York. VOA

“These platforms are banned because they were spreading hate speeches and amplifying them,” government spokesperson Harindra B. Dassanayake was quoted as saying in The New York Times.

The claims are supported by non-profit Freedom House which found “hate speech against minorities continues to foment on various social media platforms, particularly Facebook”.

Last May, a coalition of activists from eight countries, including India, Sri Lanka and Myanmar, called on Facebook to put in place a transparent and consistent approach to moderation.

Activists argued that the lack of local moderators a” specifically moderators fluent in the Sinhalese language spoken by the country’s Buddhist majority — had allowed hate speech run wild on the platform.

Also Read- Decide on TikTok by Wednesday, or Ban Ends: SC

The coalition demanded civil rights and political bias audits into Facebook’s role in abetting human rights abuses, spreading misinformation and manipulation of democratic processes in their respective countries.

Sri Lanka temporarily shut down Facebook earlier in 2018 after hate speech spread on the company’s apps resulted in mob violence. (IANS)