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Social Media Analytics Tools Are A Must For Modern Businesses

For companies that are serious about staying ahead of competitors and minimizing manual research and analysis tasks, paid social media analytics tools such as NetBase are ideal.

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Social Media Analytics
Netbase Social Media Analytic Tools
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More businesses are now becoming global because of the internet. When companies have a greater reach, markets become more competitive. Today, even businesses that have one or more offices or stores often operate online as well. Social media is becoming a powerful tool for marketing and for maintaining good customer relations. Companies that can identify and measure social media insights can build better growth strategies. To measure social insights properly, a company must have the right analytics tools. There are several types of social media analytics tools.

What Is Social Media Analytics?

It is important to understand the features of social media analytics before choosing tools. NetBase defines social media analytics as gathering data from social platforms and various content sources to enhance business-related decisions. Although analytical tools come in many forms, they all share the goal of creating actionable insights that help a company boost its strategies. Some programs are simple to use, and some programs are complex. However, they share the same three stages.

The first stage is identifying the top business goals. For some companies, this may include increasing online traffic, boosting the number of file downloads or building a stronger brand. With clearer objectives, a company has a stronger sense of purpose. The second stage is determining key performance indicators from social media channels. A few examples of performance metrics include followers’ engagement with paid or posted media, how people feel about a company or product and how sales revenue relates to social strategies. These metrics help determine failure or success, and metrics vary from one company to another based on goals. The third stage is measuring and analyzing social data. In this stage, a company has already determined what is important and why. It uses that data to customize business strategies based on its mission, its vision and its aspirations.

Social Media Analytic
As business becomes increasingly global, it becomes increasingly competitive. You can thank the Internet for that – or perhaps curse it if you’re struggling to keep up.Pixabay

Choosing The Right Social Media Analytics Tools

With the right tools, even small companies can compete against large global enterprises. Fortunately, there are analytics tools for all budgets regardless of business size. To find the right tools, a business must determine its needs and its budget. As a business succeeds, an owner can upgrade to more sophisticated tools.

Built-in Dashboards

Many social media platforms offer their own dashboards. Although they are free to use, companies or individuals must pay to advertise. These are some of the top dashboards for useful features:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
Social Media Analytics
With the right tools, even small companies can compete against large global enterprises. Pixabay

Free Tools

Free tools are great for smaller businesses or startups with limited funds. While free built-in dashboards often provide in-depth insights, they only offer them for one platform. Also, not all social media sites offer dashboards. Tumblr is one example. For those who use multiple social media platforms or have accounts on sites that lack dashboards, these are some good free tools to use:

  • Boardreader
  • Buffer
  • Followerwonk
  • Friends+Me
  • Google Alerts
  • Hootsuite
  • HowSociable
  • Likealyzer
  • Social Oomph
  • SumAll
  • Twitonomy

Paid Tools

For companies that are serious about staying ahead of competitors and minimizing manual research and analysis tasks, paid social media analytics tools such as NetBase are ideal. NetBase offers an intuitive platform with time-saving features. Also, the program is so advanced that it can generate insights based on multiple languages, slang and even emojis. The best way to find the right program is to compare the features with the company’s needs.

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Facebook Hires A Human Rights Director Ahead Of Facing Criticism

The new role will include working with product teams to ensure that the company is a positive force for human rights and apply the lessons learnt from investigations.

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Facebook announces hiring of human rights director. Pixabay

 Facing human rights violation allegations over the misuse of its platform by the Myanmar government to fuel atrocities against the Rohingya Muslim minority, social networking giant Facebook has announced the hiring of a human rights policy director.

The social media firm’s new director would help promote peace, human freedoms and build strong communities while simultaneously crack down those who “enable harm, stifle expression and undermine human rights”, the networking giant said in a post on its website on Saturday.

“We are looking for a Director of Human Rights Policy to coordinate our company-wide effort to address human rights abuses, including by both state and non-state actors,” it added.

Facebook
Facebook’s CEO Mark Zuckerberg. VOA

Six organisations, including the UN, have blasted the site for taking over a year to respond to misinformation that helped fuel the “genocide” of Rohingya in Myanmar, the Engadget reported.

According to Facebook, the new role will include working with product teams to ensure that the company is a positive force for human rights and apply the lessons learnt from investigations.

The person would represent Facebook with key stakeholders in civil society, government, international institutions and industry.

Facebook
A Facebook start page is shown on a smartphone in Surfside, Florida. Aug. 21, 2018. The social media giant Facebook said late Wednesday Aug. 22, 2018, it has banned a quiz app for refusing to be audited and concerns that data on as many as 4 million users was misused, after it found user information was shared with researchers and companies. VOA

He or she will also need to craft policies to counteract bad actors and ensure that Facebook continues to operate its platforms consistent with human rights principles, the post noted.

Also Read: Social Media Analytics Tools Are a Must For Modern Businesses

The future director should have over 12 years of experience in public policy, human rights, conflict prevention, freedom of expression and technology.

He or she must also have an advanced degree in public policy, foreign relations or law degree, the post said. (IANS)