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Social Media Analytics Tools Are A Must For Modern Businesses

For companies that are serious about staying ahead of competitors and minimizing manual research and analysis tasks, paid social media analytics tools such as NetBase are ideal.

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Social Media Analytics
Netbase Social Media Analytic Tools

More businesses are now becoming global because of the internet. When companies have a greater reach, markets become more competitive. Today, even businesses that have one or more offices or stores often operate online as well. Social media is becoming a powerful tool for marketing and for maintaining good customer relations. Companies that can identify and measure social media insights can build better growth strategies. To measure social insights properly, a company must have the right analytics tools. There are several types of social media analytics tools.

What Is Social Media Analytics?

It is important to understand the features of social media analytics before choosing tools. NetBase defines social media analytics as gathering data from social platforms and various content sources to enhance business-related decisions. Although analytical tools come in many forms, they all share the goal of creating actionable insights that help a company boost its strategies. Some programs are simple to use, and some programs are complex. However, they share the same three stages.

The first stage is identifying the top business goals. For some companies, this may include increasing online traffic, boosting the number of file downloads or building a stronger brand. With clearer objectives, a company has a stronger sense of purpose. The second stage is determining key performance indicators from social media channels. A few examples of performance metrics include followers’ engagement with paid or posted media, how people feel about a company or product and how sales revenue relates to social strategies. These metrics help determine failure or success, and metrics vary from one company to another based on goals. The third stage is measuring and analyzing social data. In this stage, a company has already determined what is important and why. It uses that data to customize business strategies based on its mission, its vision and its aspirations.

Social Media Analytic
As business becomes increasingly global, it becomes increasingly competitive. You can thank the Internet for that – or perhaps curse it if you’re struggling to keep up.Pixabay

Choosing The Right Social Media Analytics Tools

With the right tools, even small companies can compete against large global enterprises. Fortunately, there are analytics tools for all budgets regardless of business size. To find the right tools, a business must determine its needs and its budget. As a business succeeds, an owner can upgrade to more sophisticated tools.

Built-in Dashboards

Many social media platforms offer their own dashboards. Although they are free to use, companies or individuals must pay to advertise. These are some of the top dashboards for useful features:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
Social Media Analytics
With the right tools, even small companies can compete against large global enterprises. Pixabay

Free Tools

Free tools are great for smaller businesses or startups with limited funds. While free built-in dashboards often provide in-depth insights, they only offer them for one platform. Also, not all social media sites offer dashboards. Tumblr is one example. For those who use multiple social media platforms or have accounts on sites that lack dashboards, these are some good free tools to use:

  • Boardreader
  • Buffer
  • Followerwonk
  • Friends+Me
  • Google Alerts
  • Hootsuite
  • HowSociable
  • Likealyzer
  • Social Oomph
  • SumAll
  • Twitonomy

Paid Tools

For companies that are serious about staying ahead of competitors and minimizing manual research and analysis tasks, paid social media analytics tools such as NetBase are ideal. NetBase offers an intuitive platform with time-saving features. Also, the program is so advanced that it can generate insights based on multiple languages, slang and even emojis. The best way to find the right program is to compare the features with the company’s needs.

Next Story

Pakistan to Curb ‘Hate Speech’ on Social Media

According to Chaudhry, several arrests have been made this week based on misuse of social media to issue fatwas and spread extremist narrative

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Following this, a National Security Committee was also held to discuss Sharif's
Pakistan Flag, wikimedia commons

The Pakistan government plans will crack down on “hate speech” on social media from next week and set up a new authority, which will enforce regulations for the digital, print and electronic media, Information Minister Fawad Chaudhry said here on Wednesday.

“We have created a mechanism through which we will control hate speech on social media. The problem is the digital media is taking over formal media and it is important to regulate it,” Chaudhry said.

The minister said a working group, with representatives of the Federal Investigation Agency (FIA) and other security agencies, had been set up to regulate social media platforms, Geo News reported.

The government was planning a new body, Pakistan Media Regulatory Authority, which would enforce regulations for the digital, print and electronic media.

Imran Khan, Sikh
Pakistan’s Prime Minister Imran Khan is seen during talks in Beijing, China. VOA

“We will monitor social media and work to eliminate fake accounts. People who violate Pakistan’s cyber laws will be prosecuted. We want to encourage discourse and debate in the Pakistani society but that is not possible if people threaten each other over differences of opinion.”

According to Chaudhry, several arrests have been made this week based on misuse of social media to issue fatwas and spread extremist narrative.

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“In the next and coming weeks, you will ensure a strict crackdown on this. People will not be allowed to vent their extremist narrative on social media.”

Meanwhile, the Council of Pakistan Newspaper Editors in a statement said every media category had its specific issues, nature and operating methods and handling all media categories with one single law would be akin to ignoring ground realities, reported the Express Tribune. (IANS)