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Social Media Bloggers Creating New ideal Housewife Image

It is a movement which is seeing personal trauma demonstrated as triumphs when shared and spread exponentially in social media

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fake, media, behaviour, artificial intelligence
Social Media Icons. VOA

While the business concept of female social media influencers and bloggers who generate income via “likes” and shares reinforces traditional notions of femininity by enabling women to engage in practices of care, beautification, and mothering, they are also changing the identity of the stereotypical “ideal” housewife, says a new study.

Roles that replicate a kind of aesthetised housewife ideal have re-emerged on social media, said the study published in the Journal of Cultural Economy.

“This new ‘ideal’ exploits the image of a glamorous housewife by showing it as an entrepreneurship,” said study author Magdalena Petersson McIntyre, researcher at the University of Gothenburg in Sweden.

“It also challenges notions of consumption as something passive, rather than production and part of the social economy,” she said.

As part of the study, Petersson McIntyre carried out in-depth interviews with influencers or bloggers across 2014 and 2016, and scrutinised 25 other similar accounts.

What she uncovered was, through the need to generate financial income via ‘likes’ and shares, these women are being forced to develop a persona which is close to their real ego, but not their actual personality.

facebook, WhatsApp, stories, feature
Silhouettes of mobile users are seen next to logos of social media apps Signal, Whatsapp and Telegram projected on a screen in this picture illustration. VOA

“This life shown on social media is not the real life of the influencers, but largely a created one. They are not really perfect housewives but ‘actors’, who show a picture of what it means to be a woman who fits the advertisers,” she said.

To have a career as a successful blogger and influencer, you must also share personal experiences.

Women who take this path have had to talk about things that they previously thought were private.

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It is a movement which is seeing personal trauma demonstrated as triumphs when shared and spread exponentially in social media.

“The women have had to talk about private things, often in front of a video camera. Because it is precisely these posts that, for example, they feel bad, which results in many likes and comments. Exactly the response that advertisers are demanding and therefore generates income for bloggers,” she said. (IANS)

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Pakistan Pushes Cyber Warfare Against India on Twitter

Using network analysis, research team discovered there was a significant level of activity from Pakistan related to #GoBackModi

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Cyber Warfare
Pakistan aggressively ups sinister propaganda against India on Twitter. Pixabay

Pakistan is aggressively pushing sinister propaganda against India via ramping up cyber warfare on Twitter, a new report said on Monday.

According to tech startup Logically AI, unscrupulous agents from Pakistan spread misinformation via #GobackModi campaign on Twitter during Prime Minister Narendra Modi’s meeting with Chinese President Xi Jinping in Chennai.

Using network analysis, the research team discovered there was a significant level of activity from Pakistan related to #GoBackModi.

This involved Pakistan-based accounts posing as Tamil and Marathi accounts, and accounts along with bots engaging with authentic tweets to boost their engagement.

“Social media has become a hotbed for spreading ‘fake news’. These accounts are generally operated through fake profiles created cross borders. The primary objective to spread misinformation and disinformation through these accounts is to disturb the civil discourse,” Lyric Jain, Founder of Logically, said in a statement.

Cyber Warfare
Regarding Cyber Warfare, Twitter said that the company is committed to the principles of openness, transparency and impartiality and no one is above its rules. Pixabay

“This is the second instance where Logically was able to discover fake accounts that trace back to Pakistani IP addresses. Prior to this, during general elections, we had busted fake news and accounts which also originated from China and Pakistan,” Jain added.

According to Twitter, the company is committed to the principles of openness, transparency and impartiality and no one is above its rules.

“We enforce our policies judiciously and impartially for all individuals — regardless of their political beliefs, professional position or background,” a Twitter spokesperson told IANS.

Giving a befitting reply to Pakistan’s cyber warfare, Netizens in India trended “DontGoBackModi” as the Prime Minister met Jinping in Tamil Nadu’s Mamallapuram.

Earlier in August, Pakistan admitted that 333 Twitter accounts were suspended for writing on Kashmir after the abrogation of Article 370.

Cyber Warfare
After Pakistan’s request, Twitter agreed to alert the Pakistan government before it suspends official accounts. Pixabay

The handles were suspended by Twitter following the objection by the Indian authorities in view of false and provocative content being disseminated through the accounts.

Pakistan’s Dawn reported in August that some 200 Twitter accounts were suspended for apparently posting about Kashmir. The claim came from journalists, activists, government officials and fans of the military tweeting.

After Pakistan’s request, Twitter agreed to alert the Pakistan government before it suspends official accounts.

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After abrogation of Article 370 of the Constitution from Jammu & Kashmir on August 5, The Inter-Services Public Relations (ISPR), public relations wing of the Pakistan armed forces, began spreading fake news related to Kashmir and sow seeds of discord among security forces and fuel hatred among citizens in India. (IANS)