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Solving the Big Puzzle: An Indian startup introduces E-mail Addresses in Indian Languages!

E-mail addresses in regional languages- is the reality of it as promising as it sounds?

Representational Image (keyword), Wikimedia

Dec 29, 2016: According to An Indian startup, it has found the tool to make it easier for more people to have email accounts, but it may have partially solved the big puzzle.

Two months ago, a start-up based in Jaipur called Data XGen Technologies introduced DataMail, an email service which provides email addresses in several Indian languages. The service, paid at the time, is targeted at the vast majority of Indians who are not so comfortable in writing or speaking in English.

It has now paired up with state-run BSNL to provide email addresses in regional languages like Hindi, Gujarati, Urdu, Punjabi, Tamil, Telugu, Bengali, and Marathi for free.

“It’s now possible in every part of India to have an email address in their own language and communicate in preferred language”, said Anupam Shrivastav, Managing Director of BSNL, in a press statement.

Internet users in India are around 350 million, which accounts for less than 30 percent of the country’s population. BSNL and Data XGen are focusing on the rest of the population with their new service. As noble as their mission is, it doesn’t seem the two companies analysed the pros and cons thoroughly.

There’s certainly an appeal in DataMail. The app has been tested many times; a few email addresses in Hindi language were created as well. Everything is uncomplicated, straightforward and creating an email address is a breeze.

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Several popular email services such as Gmail offer support for Hindi and other Indian regional languages. Users can draft and send emails in Hindi or any other language if they intend to. However, DataMail is the first service to offer email addresses in local Indian languages.

Though there is no trouble using the app and creating email addresses in local languages, it soon becomes clear why email addresses and Indian languages don’t get along. There’s a big barrier between users who can type in Hindi (or other local languages) and those who can’t. DataMail fails to point out the issue.

Arvind Pani, Co-founder and CEO at Reverie Language Technologies, a company offering multiple solutions for communications in Indian regional languages, said users who are able to read in Hindi, for instance, can be assumed to be literate enough to write in Hindi, for instance. Reverie’s services are powering DataMail app.

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And this problem quadruples while using DataMail. It’s very difficult for users who cannot write in Hindi or other supported languages to connect with users who have an email address in a non-English language.

Email is a communication medium that has been around for decades on a simple consensus — any two or more parties can communicate as long as they have an agreement over bare minimum protocols on how they will send and receive emails. If someone, regardless of their location, isn’t able to type your email address, that renders the service useless.

While all popular Smartphone operating systems — Windows Phone, Android, and iOS — offer Indic keyboard and also support third-party keyboards that come with similar facilities, the key question is how does one send an email another whose email address is in a language that they do not understand?

It’s a limitation that could decrease the relevance and fruitfulness of DataMail among users, especially if there is no fallback mechanism (alias addresses in English or the user’s mobile phone number, or something of that sort, maybe?) for everyone else to be able to send emails to DataMail users.

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This brings us to the most crucial point — whether or not email is still relevant as a communication tool for mobile-first internet users who have never had email addresses or felt the need for it.

Most services now a days don’t necessarily require an email addresses to create an account — a mobile phone number does the job easily. Even India’s newly launched Unified Payment Interface, which has been implemented by over 30 banks in the country, uses mobile phone numbers to create virtual addresses to which anyone can transfer money. Indian users are already transferring money to mobile phone numbers as the use of mobile wallets keeps gaining popularity.

In mobile-first and increasingly mobile-only India there needs to be a better substitute of emails and localizing email addresses just does not fit the deal.

– prepared by Durba Mandal of NewsGram. Twitter: @dubumerang





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Union Cabinet Approves Revival Plan of Loss-Making Firms, BSNL and MTNL

BSNL has a lot of strength

Union Cabinet, BSNL, MTNL
Pending the merger, MTNL will act as a subsidiary of BSNL till modalities are firmed up. Wikimedia Commons

The Union Cabinet on Wednesday approved the revival plan of loss-making firms — BSNL and MTNL — which includes allocation of 4G spectrum with a capital infusion of Rs 20,000 crore and their in-principle merger.

The revival and restructuring plan also includes permission to the entities to raise sovereign bonds of Rs 15,000 crore, monetise Rs 38,000 crore of assets and roll out a voluntary retirement scheme (VRS) for their employees.

The asset monetisation of both PSUs will be over the next four years. Pending the merger, MTNL will act as a subsidiary of BSNL till modalities are firmed up.

“BSNL has a lot of strength. Today’s cabinet decision will have a positive impact on the sector and on BSNL and MTNL. Once they get the 4G spectrum, they will be able to fight… But BSNL also will have to see its efficiency goes up. They have to monetise all their assets, not just the land. The only chance that BSNL has to be a pan-India player is it has to merge with MTNL.. They stand a fighting chance now with 4G spectrum, VRS, asset monetisation and merger,” former Telecom Secretary Aruna Sundararajan, who was in the thick of action when BSNL-MTNL revival plans were discussed, told IANS.

Union Cabinet, BSNL, MTNL
The revival and restructuring plan also includes permission to the entities to raise sovereign bonds of Rs 15,000 crore, monetise Rs 38,000 crore of assets and roll out a voluntary retirement scheme (VRS) for their employees. Wikimedia Commons

Both PSUs have been allowed to issue sovereign guarantee for long-term bonds of Rs 15,000 crore. In another relief to the huge workforce-burdened PSUs, the government also announced there will be an attractive VRS and will bear its cost. The 4G spectrum allocation to the PSUs will be done administratively and at 2016 prices.

“There will be administrative allotment of spectrum for 4G services to BSNL and MTNL to enable these PSUs to provide broadband and other data services. The spectrum will be funded by the Government of India through capital infusion in these PSUs at a value of Rs 20,140 crore and in addition, the GST amount of Rs 3,674 crore to this spectrum value will also be borne by the Government of India through budgetary resources. By using this spectrum allotment, BSNL and MTNL will be able to deliver 4G services, compete in the market and provide high speed data using their vast network including in rural areas,” an official statement said.

Announcing the Cabinet decision, Telecom Minister Ravi Shankar Prasad said: “BSNL and MTNL are strategic assets. BSNL and MTNL will raise a sovereign bond of Rs 15,000 crore for their revival and assets of both the PSUs worth Rs 38,000 crore will be monetised. The Cabinet also approved an attractive VRS package for the employees. Government will provide 4G spectrum on an administrative allocation basis. The Cabinet has also given in-principle nod to the merger of BSNL and MTNL and till modalities are in place, MTNL will be a subsidiary of BSNL.”

Both PSUs will also raise long-term bonds of Rs 15,000 crore for which sovereign guarantee will be provided by the government and with this resources, the PSUs will restructure their existing debt and also partly meet CAPEX, OPEX and other requirements, the statement said.

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The cash-strapped PSEs are laden with nearly 2 lakh employees which eat into their revenues and thus, the government has allowed VRS package at its cost.

“BSNL and MTNL will also offer Voluntary Retirement to their employees, aged 50 years and above through attractive Voluntary Retirement Scheme (VRS), the cost of which will be borne by the Government of India through budgetary support. The ex-gratia component of VRS will require Rs 17,169 crore in addition, GoI will be meeting the cost towards Pension, Gratuity and Commutation. Details of the scheme will be finalised by BSNL/MTNL,” the statement said.

The merger will give BSNL access to the lucrative market of Delhi and Mumbai and it will be much better equipped to take on competition and boost its revenues.

BSNL is unlisted and MTNL is listed, but its net worth is eroded.

Union Cabinet, BSNL, MTNL
The asset monetisation of both PSUs will be over the next four years. Wikimedia Commons

The telcos will monetise their assets so as to raise resources for retiring debt, servicing of bonds, network upgradation, expansion and meeting the operational fund requirements.

VRS was inevitable for both the PSUs as BSNL has 1.76 lakh employees across India while MTNL has around 22,000 employees. The employee cost of BSNL is 75 per cent and that of MTNL is 87 per cent of their total income.

It is expected that with the implementation of said revival plan, BSNL and MTNL will be able to provide reliable and quality services through its robust telecommunication network throughout the country including rural and remote areas.

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The highly competitive Indian telecom market has seen major consolidation in the last two years for firms to survive in the market. BSNL has a market share of 12 per cent. (IANS)