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Solving the Big Puzzle: An Indian startup introduces E-mail Addresses in Indian Languages!

E-mail addresses in regional languages- is the reality of it as promising as it sounds?

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Dec 29, 2016: According to An Indian startup, it has found the tool to make it easier for more people to have email accounts, but it may have partially solved the big puzzle.

Two months ago, a start-up based in Jaipur called Data XGen Technologies introduced DataMail, an email service which provides email addresses in several Indian languages. The service, paid at the time, is targeted at the vast majority of Indians who are not so comfortable in writing or speaking in English.

It has now paired up with state-run BSNL to provide email addresses in regional languages like Hindi, Gujarati, Urdu, Punjabi, Tamil, Telugu, Bengali, and Marathi for free.

“It’s now possible in every part of India to have an email address in their own language and communicate in preferred language”, said Anupam Shrivastav, Managing Director of BSNL, in a press statement.

Internet users in India are around 350 million, which accounts for less than 30 percent of the country’s population. BSNL and Data XGen are focusing on the rest of the population with their new service. As noble as their mission is, it doesn’t seem the two companies analysed the pros and cons thoroughly.

There’s certainly an appeal in DataMail. The app has been tested many times; a few email addresses in Hindi language were created as well. Everything is uncomplicated, straightforward and creating an email address is a breeze.

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Several popular email services such as Gmail offer support for Hindi and other Indian regional languages. Users can draft and send emails in Hindi or any other language if they intend to. However, DataMail is the first service to offer email addresses in local Indian languages.

Though there is no trouble using the app and creating email addresses in local languages, it soon becomes clear why email addresses and Indian languages don’t get along. There’s a big barrier between users who can type in Hindi (or other local languages) and those who can’t. DataMail fails to point out the issue.

Arvind Pani, Co-founder and CEO at Reverie Language Technologies, a company offering multiple solutions for communications in Indian regional languages, said users who are able to read in Hindi, for instance, can be assumed to be literate enough to write in Hindi, for instance. Reverie’s services are powering DataMail app.

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And this problem quadruples while using DataMail. It’s very difficult for users who cannot write in Hindi or other supported languages to connect with users who have an email address in a non-English language.

Email is a communication medium that has been around for decades on a simple consensus — any two or more parties can communicate as long as they have an agreement over bare minimum protocols on how they will send and receive emails. If someone, regardless of their location, isn’t able to type your email address, that renders the service useless.

While all popular Smartphone operating systems — Windows Phone, Android, and iOS — offer Indic keyboard and also support third-party keyboards that come with similar facilities, the key question is how does one send an email another whose email address is in a language that they do not understand?

It’s a limitation that could decrease the relevance and fruitfulness of DataMail among users, especially if there is no fallback mechanism (alias addresses in English or the user’s mobile phone number, or something of that sort, maybe?) for everyone else to be able to send emails to DataMail users.

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This brings us to the most crucial point — whether or not email is still relevant as a communication tool for mobile-first internet users who have never had email addresses or felt the need for it.

Most services now a days don’t necessarily require an email addresses to create an account — a mobile phone number does the job easily. Even India’s newly launched Unified Payment Interface, which has been implemented by over 30 banks in the country, uses mobile phone numbers to create virtual addresses to which anyone can transfer money. Indian users are already transferring money to mobile phone numbers as the use of mobile wallets keeps gaining popularity.

In mobile-first and increasingly mobile-only India there needs to be a better substitute of emails and localizing email addresses just does not fit the deal.

– prepared by Durba Mandal of NewsGram. Twitter: @dubumerang

 

 

 

 

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Government Prepares Comprehensive Plan For Revival of BSNL

It also noted that a Coordination Committee comprising senior officers of the DoT, BSNL management, and representatives of AUAB is already working in this regard

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BSNL is providing mobile services in Kashmir. Image Source: www.freejobsinfo.in

The government is making all efforts to make state-run BSNL robust and financially viable again and has prepared a comprehensive plan for its revival, an official said on Sunday, on the eve of a nationwide strike called by the employees unions over their demands.

BSNL employees and officers have given a three-day country-wide strike call from February 18 to highlight their long-pending issues, including allotment of 4G spectrum to the telecom major and wage revision for the workforce.

“All efforts are being made, and will continue to be made, to make BSNL robust and financially viable,” a Communications Ministry statement said.

“The main demands of the All India Unions and Associations of Bharat Sanchar Nigam (AUAB) include benefits to executives under the 3rd Pay Revision Committee (PRC) with 15 per cent fitment and to non-executives as per the 8th wage negotiations w.e.f. 1.1.2017, allotment of 4G spectrum to BSNL, revision of pension for BSNL retirees w.e.f. 1.1.2017 and delinking of same with pay revision for PRC implementation, and deduction of payment of pension contribution by BSNL on actual basic pay instead of on the highest level of the pay scale.

“Government wishes to re-emphasize that it will continue to engage with the BSNL management and representatives of the unions and associations, to support their reasonable demands, and to guide the organization towards a revival,” it said.

The SIM will now be available for employees of Patanjali only.
Comprehensive plan prepared for BSNL’s revival: Government.

Noting that the Department of Telecommunications (DOT) is taking “positive steps” regarding each of these demands, the ministry said the issue of alloting 4G spectrum to BSNL is being referred to telecom regulator TRAI “to recommend on the issue of administrative allocation, quantum, price and appropriate frequency band”.

“Further action will be taken on receipt of the said recommendation. In parallel, a comprehensive proposal for revival of BSNL has been prepared, which will be taken up for consideration by competent authorities very soon.”

It also noted that a Coordination Committee comprising senior officers of the DoT, BSNL management, and representatives of AUAB is already working in this regard.

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“Representatives of AUAB have also held meetings with the DOT Additional Secretary in which they have been duly apprised of the progress being made in relation to their demands,” the statement said.

It pointed out that the BSNL management has appealed to its employees not to resort to any agitation at this critical juncture when the organization is engaged in “sincere and serious efforts” to protect and enhance the company’s market share, “and when any disruption in services can only adversely impact the interests of BSNL and its customers, employees and other stakeholders.” (IANS)