Wednesday October 16, 2019
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Spectacular demand for dubbed entertainment in India

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Chennai: Sashi Kumar and his writers’ team said there is a spectacular demand for dubbed entertainment in the country. Earlier they have also lent the magic of words to the trailer of the Tamil and Telugu dubbed versions of Ryan Reynolds-starrer “Deadpool”.

Sashi represents Sound and Vision India, the country’s biggest film dubbing company.

“The demand for dubbed English films in the regional market is amazing. Films that get dubbed in Tamil and Telugu have resulted in the exceptional increase in numbers for studios from markets they never anticipated can yield such returns,” Sashi, who supervises dubbing of films into Tamil and Telugu, said.

The idea of localising Hollywood content has clicked with the masses, says Mona Shetty, President, Sound and Vision India.

“Hollywood films are made for a different set of audience. The only way it can relate to the masses here is when it is localised in terms of language,” said Mona, adding that among the regional markets, content dubbed in Telugu is received very well.

Citing some examples, Shetty said films such as “Furious 7”, “Jurassic Park” and “Avatar” have done exceptional business in the Tamil and Telugu versions.

The process of dubbing, for many, may come across as an easy job. Sashi, however, begs to differ.

“It is very challenging. Films that are dubbed usually appeal to the audience in B and C centres. One needs to know the pulse of such people, understand what they like and what kind of jokes they enjoy,” he said.

Referring to the Tamil trailer of “Deadpool”, which has turned out to be a hit on social media, Sashi said dubbing doesn’t mean literal translation of dialogues into another language.

“The dubbing process involves one to be very subtle. The jokes that worked in English won’t work in Tamil when merely translated. It only works when

you get creative, when you bring some local flavour, improvise while dubbing so that the quirky lines from the original work,” he said.

Dubbing “Deadpool” into Tamil and Telugu wasn’t a cakewalk, admits Sashi.

“Unlike regular action films, this one is high on comedy, interspersed with plenty of one-liners. I had to sit and brainstorm with my team of writers and give options for the producers to choose from. It took us about a month to complete the whole dubbing process,” he added.

The other factor that had to be kept in mind was choosing the right voice for Ryan Reynolds, who plays a superhero in the film.

“If the voice doesn’t suit the actor, the audience won’t relate to the character. Dubbing artist P R  Shekhar, who has over 200 films to his credit, dubbed for Ryan Reynolds. It suited his personality and the character,” he said.(IANS)(image: dighist.fas.harvard.edu)

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Disney Plus Unveils Full Lineup of Shows, Films and Specials to be Available on Platform When it Launches

It will also feature top titles from Disney, Marvel, Star Wars, Pixar, NatGeo and more, The Verge reported on Monday

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Disney Plus, Shows, Films
Some other popular TV series that will be available on day one include 'Lizzie McGuire', 'Recess' and the animated 'X-Men' series. Pixabay

Disney Plus has revealed the full lineup of shows, films and specials that will be available on the platform when it launches on November 12.

In its first year, Disney Plus will release more than 25 original series and ten original films, documentaries, including ‘The Mandalorian’.

Some other popular TV series that will be available on day one include ‘Lizzie McGuire’, ‘Recess’ and the animated ‘X-Men’ series.

It will also feature top titles from Disney, Marvel, Star Wars, Pixar, NatGeo and more, The Verge reported on Monday.

Disney Plus, Shows, Films
In its first year, Disney Plus will release more than 25 original series and ten original films, documentaries, including ‘The Mandalorian’. Pixabay

Other titles include 2011’s Thor: The Dark World, 2013’s Iron Man 3, 2014’s Guardians of the Galaxy, 2015’s Ant-Man and Avengers: Age of Ultron.

Disney Plus will be available at a $6.99 monthly rate or $69.99 for a year, the subscriptions come with a seven-day free trial.

Disney Plus will initially be in the US, Canada and the Netherlands. It will launch a week later, on November 19, in Australia and New Zealand.

Also Read- National Centre of Performing Arts in Mumbai Marking Half a Century of Celebrating Art

It will be available to stream through smart TVs, web browsers, and on tablets, mobile devices, and game consoles. (IANS)