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Spectrum auction: Government eyes Rs 80,000 crore; call rates may rise

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By Newsgram  Staff  Writer

The Union Ministry of Communications & Information Technology is eyeing Rs 80,000 crore from the spectrum auction which started  Wednesday.

The 2100 MHz, 1800 MHz, 900 MHz and 800 MHz bands are up for grabs in the auction. The first day, 4th March 2015, saw six rounds of aggressive bidding from the telecom operators.

As of now, the bidders have come forward with bids worth approximately Rs 60,000 crore against Rs 49,000 crore, which was the value of provisionally won spectrum. The unsold spectrum would go on sale on 5th March 2015 at 9am.

The experts say that Government’s plans of fetching bids worth Rs 80,000 crore would be comfortably fulfilled since a number of permits held by major telecom operators are near their expiry. A total of 29 licenses are scheduled to expire in the current year.

telecom

With Airtel’s Sunil indicating that aggressive bidding would result in a rise in tariff, this auction may not bring in great news for the end consumers. Anil Ambani group’s Reliance Jio is being touted as the black horse in the race after it put in the highest earnest money (Rs 4,500 crore) among the operators. Idea Cellular currently holds 900 MHz bands in nine circles which are being auctioned. With most of its revenue coming from these circles, it would be interesting to see how far it is willing to go to retain them in its kitty.

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Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

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Patanjali
Bhai Sunder Panchal with Baba Ramde. Wikimedia

July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.

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