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Spiritual leader and Art of Living Founder Sri Sri Ravi Shankar urges people to focus on proper Toilets and Sanitation

Sri Sri Ravi Shankar, famous spiritual leader, took an initiative to inform his followers about the need of proper sanitation to make a healthier community

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Spiritual leader and Art of Living Founder Sri Sri Ravi Shankar, Wikimedia

New Delhi, Feb 3, 2017: Spiritual leader and Art of Living Founder Sri Sri Ravi Shankar on Thursday urged people to focus on proper toilets and sanitation to make society disease-free.

“People need to focus on toilets for the sake of living a healthy life and ward off diseases,” said Ravi Shankar.

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On a visit to Non-Governmental Organisation (NGO) Sulabh International here – – which has the popular Toilet Museum describing good toilet systems across the world — he also urged people in the rural areas to join hands in making India cleaner and open defecation-free.

“By doing so, pay a befitting tribute to Mahatma Gandhi on his 150th birth anniversary on October 2,” he said.

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Sulabh International has been providing sanitation solutions to the poor across the country to support Prime Minister Narendra Modi’s “Swachhh Bharat” mission, and other urban development initiatives.

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Sulabh International founder Bindeshwar Pathak said : “There is a need to have more such movements to achieve the goal of total sanitation”. (IANS)

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Indian Government Spent Nearly Rs 4Kcr on Swachh Bharat Info, Education

“The Swachh Bharat mission can serve as a model for other countries around the world that urgently need to improve access to sanitation for the world’s poorest."

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swachhata abhiyan
The government's much publicised Swachh Bharat Mission -- which aims to enhance the level of sanitation in India and make the country open defecation free (ODF). Flickr

To make the Swachh Bharat Mission a success, India mobilised huge resources for information, education and communication (IEC) activities, with a new report estimating that the cash expenditure by the government, private sector, and the development community to be between Rs 3,500-4,000 crore in five years since the programme’s launch.

Of this cash spend, around 20 per cent was spent by the erstwhile Union Ministry of Drinking Water and Sanitation, around 35 per cent by the state sanitation departments, around 25 per cent by other government ministries, and around 20 per cent by the private sector and the development sector collectively, said the report by consultancy firm Dalberg Advisors.

Under the Swachh Bharat Mission, the government has shown remarkable ability to leverage resources across the public sector, private sector, media, and civil society, to make sanitation a mass movement in India.

In fact, the study estimates that the Swachh Bharat Mission mobilised a spend equivalent worth Rs 22,000-Rs 26,000 crore in monetary and non-monetary information, education and communication activities.

The researchers reached this figure by identifying the key activities and costs by different actors, modelling the number of “exposures” created, and estimating the investment required if the government were to “buy” these exposures in an efficient market.

An average person living in rural India was exposed to between 2,500-3,300 SBM related messages over the last five years, according to the study titled “An assessment of the reach and value of IEC activities under Swachh Bharat Mission (Grameen)”.

Young Indians
Young Indians want to strengthen the ‘Swachh Bharat’ initiative. Wikimedia Commons

A large majority of these messages were routed via newly constructed toilets, mass media, and the

Swachh Bharat logo. Other significant contributors included ambient media such as wall murals and hoardings, and other conventional channels such as inter-personal communication (IPC), digital media, and cinema.

Since the launch of the Swachh Bharat Mission on October 2, 2014, over 10 crore households toilets have been built in the country, leading to a significant improvement in sanitation coverage and reduction in open defecation.

Since 2014, engagement from the top political and government leadership, especially the Prime Minister, induced catalytic participation across segments, giving the cause of sanitation consistent attention and focus.

This translated into a mission mode approach where a range of government ministries, private sector organisations, the philanthropic ecosystem, civil society, and the media and entertainment sector participated to bring sanitation messaging and awareness to citizens at significant scale.

Also Read: Motorola Launches its First Smart TV in India

When Modi visits the US later this month, the Bill and Melinda Gates Foundation will honour the success of Swachh Bharat that has transformed lives around the country.

“Globally, sanitation-related diseases kill nearly 500,000 children under the age of five every year. Yet despite its importance, sanitation has not received significant attention. A lot of governments are not willing to talk about it, in part because there are not easy solutions.

Before the Swachh Bharat mission, over 500 million people in India did not have access to safe sanitation, and now, the majority do. There is still a long way to go, but the impacts of access to sanitation in India are already being realised,” the Gates Foundation said in a statement.

“The Swachh Bharat mission can serve as a model for other countries around the world that urgently need to improve access to sanitation for the world’s poorest.” (IANS)