Thursday February 21, 2019
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Start-up culture altering rural India for better

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By Surbhi Moudgil

Rural India has several issues that we keep reading about, seeing them on TV or learning from various sources. Some of them are in the areas of energy needs, sanitation, agriculture, drinking water, cleanliness etc. All these can be addressed through public as well as private endeavours.

The Government has made several policies and launched campaigns in this regard, however, it can only do it till an extent. Some entrepreneurs, along with those looking to start and enterprise in such areas, have taken this seriously to help out the rural population. This way, they are not only gaining the satisfaction of serving the society but they are earning money as well.

At present, India is seeing a surge in the ‘start-up culture’. The trend for entrepreneurship is on the rise in India. People are getting familiar with the economic rubrics of the country. However, entrepreneurship cannot be sustained in an unorganised environment, rather it needs a structured trajectory to succeed.

People are slowly shifting towards start-ups in the rural India as it is giving opportunities of colliding social development with employment. Rural entrepreneurship has its own pros and cons. Some of the issues that a budding entrepreneur can face in rural areas are electricity, team issues, language problems, investment etc.

Doing business in India might not be easy but the budding ‘start-up culture’ and, the government bringing in policies to foster them, are creating phenomenal opportunities for entrepreneurs.

However, these must not act as deterrents to those who want to make a change.

Rural entrepreneurship is expected to do value addition to the existing rural setup and engage a large number of human resources. Rural areas of India offer a lot of variety for social enterprise. From chemical to minerals, engineering and non-engineering, handicrafts and cottage industry, to sanitation, water and energy, the scope is unlimited and results could change the face of India.

Technology needs to be tweaked according to rural needs for providing what suits the rural consumer. There are entrepreneurs who are intercepting these nuances to create unique solutions for the villagers.

IKure Techsoft based in Kolkata sets up rural health centres where doctors are available through the week and pharmacists dispense only accredited medicines. Sujay Santra, the founder, got this idea when he realised that his relatives in a West Bengal village could not relate to his work at a US technology firm.

“I was not doing anything which would impact them directly,” he was quoted as saying to a newspaper.

On the other hand, Sasisekar Krish makes image and video processing products for agriculture and healthcare at his company nanoPix based in Karnataka. Farmers use this technology to categorise agriculture products like cashew by shape, size, colour and quality. The same technology also helps analyse blood smears to detect infectious diseases.

Another such start-up in the rural setup is Ignus which provides its students tablets for studying. It enables the students to connect with premium lecturers across India with the help of pre-recorded educational sessions. It supports those village students who cannot afford to migrate to cities or pay big money for coaching. Mervin Rosario, the founder of Ignus, said, “Students are now more enthusiastic and happy due to better quality and closer proximity of study centre.”

Such entrepreneurs are altering rural India for the better by investing into the initiatives that are bringing socio-economic change in the villages. These are not just money-making schemes for people, but genuine efforts towards decreasing the disparity in urban and rural India.

Doing business in India might not be easy but the budding ‘start-up culture’ and, the government’s upcoming policies to foster them are creating phenomenal opportunities for entrepreneurs. The people must take advantage of these opportunities. This will not only develop the rural region and population, but also add to the overall well being of the Indian economy and its youthful human resources.

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Prime Minister Narendra Modi Stern On Intensifying India-Korea Economic Relations

India features among the top 10 trade partners of South Korea and is the sixth largest export destination for S Korean goods with the trade volume reaching $21.5 billion in 2018. 

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Noting that this was his third interaction with the Korean business leaders in 12 months, Modi said: "Negotiations to upgrade the comprehensive economic partnership agreement (CEPA) have been fast-tracked to achieve the bilateral trade target of $50 billion." Pixabay

Making a call to intensify the India-Korea economic relations, Prime Minister Narendra Modi here on Thursday urged more Korean businesses to turn their attention towards India.

“I wish to see more and more Korean businesses turning their attention to India,” Modi said.

Addressing the India-Korea Business Symposium, Modi who is on a two-day official visit to South Korea, said India has become one of the most open countries for foreign direct investment (FDI), recording $250 billion inflow in the past four years.

India
Highlighting the sound fundamentals and that the Indian economy is on its way to become a $5 trillion economy soon, Modi said no other large economy in the world has grown at 7 per cent year after year.
Pixabay

Noting that this was his third interaction with the Korean business leaders in 12 months, Modi said: “Negotiations to upgrade the comprehensive economic partnership agreement (CEPA) have been fast-tracked to achieve the bilateral trade target of $50 billion.”

India features among the top 10 trade partners of South Korea and is the sixth largest export destination for S Korean goods with the trade volume reaching $21.5 billion in 2018.

Money
Trade Groups Claim, American’s Detention Is A Potential Moment For Russia. Pixabay

“Not just trade, in terms of investment also we are seeing a positive turn. Korean investments into India have reached a cumulative figure of almost $6 billion,” the Prime Minister said.

Noting that the South Korean National IT Industry Promotion Agency (NIPA) has opened its India office in Bengaluru to facilitate Korean startups in India, the Prime Minister said both the countries have decided to set up a future strategy group (FSG) and a centre for research and innovation cooperation.
Also Read: Trade Groups Claim, American’s Detention Is A Potential Moment For Russia
Highlighting the sound fundamentals and that the Indian economy is on its way to become a $5 trillion economy soon, Modi said no other large economy in the world has grown at 7 per cent year after year.

India, he said, has jumped to the 77th spot on the World Bank’s “ease of doing business” rankings on the back of reforms and is determined to break into the top 50 next year. (IANS)