Wednesday January 17, 2018
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Start-up culture altering rural India for better

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By Surbhi Moudgil

Rural India has several issues that we keep reading about, seeing them on TV or learning from various sources. Some of them are in the areas of energy needs, sanitation, agriculture, drinking water, cleanliness etc. All these can be addressed through public as well as private endeavours.

The Government has made several policies and launched campaigns in this regard, however, it can only do it till an extent. Some entrepreneurs, along with those looking to start and enterprise in such areas, have taken this seriously to help out the rural population. This way, they are not only gaining the satisfaction of serving the society but they are earning money as well.

At present, India is seeing a surge in the ‘start-up culture’. The trend for entrepreneurship is on the rise in India. People are getting familiar with the economic rubrics of the country. However, entrepreneurship cannot be sustained in an unorganised environment, rather it needs a structured trajectory to succeed.

People are slowly shifting towards start-ups in the rural India as it is giving opportunities of colliding social development with employment. Rural entrepreneurship has its own pros and cons. Some of the issues that a budding entrepreneur can face in rural areas are electricity, team issues, language problems, investment etc.

Doing business in India might not be easy but the budding ‘start-up culture’ and, the government bringing in policies to foster them, are creating phenomenal opportunities for entrepreneurs.

However, these must not act as deterrents to those who want to make a change.

Rural entrepreneurship is expected to do value addition to the existing rural setup and engage a large number of human resources. Rural areas of India offer a lot of variety for social enterprise. From chemical to minerals, engineering and non-engineering, handicrafts and cottage industry, to sanitation, water and energy, the scope is unlimited and results could change the face of India.

Technology needs to be tweaked according to rural needs for providing what suits the rural consumer. There are entrepreneurs who are intercepting these nuances to create unique solutions for the villagers.

IKure Techsoft based in Kolkata sets up rural health centres where doctors are available through the week and pharmacists dispense only accredited medicines. Sujay Santra, the founder, got this idea when he realised that his relatives in a West Bengal village could not relate to his work at a US technology firm.

“I was not doing anything which would impact them directly,” he was quoted as saying to a newspaper.

On the other hand, Sasisekar Krish makes image and video processing products for agriculture and healthcare at his company nanoPix based in Karnataka. Farmers use this technology to categorise agriculture products like cashew by shape, size, colour and quality. The same technology also helps analyse blood smears to detect infectious diseases.

Another such start-up in the rural setup is Ignus which provides its students tablets for studying. It enables the students to connect with premium lecturers across India with the help of pre-recorded educational sessions. It supports those village students who cannot afford to migrate to cities or pay big money for coaching. Mervin Rosario, the founder of Ignus, said, “Students are now more enthusiastic and happy due to better quality and closer proximity of study centre.”

Such entrepreneurs are altering rural India for the better by investing into the initiatives that are bringing socio-economic change in the villages. These are not just money-making schemes for people, but genuine efforts towards decreasing the disparity in urban and rural India.

Doing business in India might not be easy but the budding ‘start-up culture’ and, the government’s upcoming policies to foster them are creating phenomenal opportunities for entrepreneurs. The people must take advantage of these opportunities. This will not only develop the rural region and population, but also add to the overall well being of the Indian economy and its youthful human resources.

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Non-invasive brainwave technology can potentially cut post-traumatic stress

The technology works through resonance between brain frequencies and the acoustic stimulation, where the brain is supported to make self-adjustments towards improved balance and reduced hyperarousal. It requires no conscious or cognitive activity.

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Brainwaves can now potentially cure PTSD.
Brainwaves can now potentially cure PTSD.
  • The new technology aims to reduce the effect of post traumatic stress in an individual.
  • It can reduce many post-traumatic symptoms, including insomnia, depressive mood and anxiety.

Researchers have developed a non-invasive brainwave mirroring technology that can significantly reduce symptoms of post-traumatic stress, especially in military personnel.

Post-Traumatic Stress Disorder (PTSD) is a disorder characterised by failure to recover after experiencing or witnessing a terrifying event.

PTSD can cause Insomnia, Anxiety and many other mental problems.
PTSD can cause Insomnia, Anxiety and many other mental problems. Wikipediacommon

The symptoms include insomnia, poor concentration, sadness, re-experiencing traumatic events, irritability or hyper-alertness, as well as diminished autonomic cardiovascular regulation.

“Ongoing symptoms of post-traumatic stress, whether clinically diagnosed or not, are a pervasive problem in the military,” said lead investigator Charles H. Tegeler, professor, Wake Forest Baptist Medical Centre in North Carolina.

“Medications are often used to help control specific symptoms, but can produce side effects. Other treatments may not be well tolerated, and few show a benefit for the associated sleep disturbance. Additional non-invasive, non-drug therapies are needed,” Tegeler added.

In the study, published in the journal Military Medical Research, the team used a high-resolution, relational, resonance-based, electroencephalic mirroring (HIRREM) — a non-invasive method, in which computer software algorithms translate specific brain frequencies into audible tones in real time.

This provides a chance for the brain to listen to itself through an acoustic mirror, Tegeler said.

The results showed reductions in post-traumatic symptoms, including insomnia, depressive mood and anxiety after six months of using the brainwave technology.

The technology works through resonance between brain frequencies and the acoustic stimulation, where the brain is supported to make self-adjustments towards improved balance and reduced hyperarousal. It requires no conscious or cognitive activity.

The net effect is to support the brain to reset stress response patterns that have been rewired by repetitive traumatic events, physical or non-physical, the researchers said. IANS