Wednesday, October 21, 2020
Home Science & Technology Survey Shows That Xiaomi Is India's Most Preferred Brand

Survey Shows That Xiaomi Is India’s Most Preferred Brand

While Xiaomi remains the most preferred brand, Samsung is the second-most preferred brand.

One in three Indian users are planning to purchase their next mobile phone in the Rs 10,000-Rs 15,000 price range, a new survey said on Monday, adding that Xiaomi is the most preferred brand for consumers’ next purchase in this segment.

While two in three users are planning to buy a mid or high-end phone in India, four in five users are satisfied with their current smartphones, said “Consumer Lens”, a global research programme by Counterpoint Research.

Xiaomi
The smartphone maker has introduced Mi LED TV 4 PRO (55-inch), Mi LED TV 4A PRO (49-inch) and Mi LED TV 4C PRO (32-inch).

“Mobile phone users in India are becoming more sophisticated as many of them are on their second or third smartphone. We have seen advanced features diffusing through the mid-tier segment faster than ever before and users are finding these features attractive enough to upgrade,” said Pavel Naiya, Senior Analyst, Consumer Lens.

It took less than six months for some of the key flagship features of 2018 to reach the mid-tier market.

“This is likely the reason that one in three respondents in our survey are planning to spend Rs 10,000-Rs 15,000 on their next smartphone purchase,” Naiya added.

OnePlus is the preferred brand in the fast growing Rs 25,000 to Rs 40,000 segment, where consumers are looking for premium experiences at affordable price-points.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“There is strong competition to acquire mature smartphone users and we see original equipment manufacturers (OEMs) becoming more aggressive and offering a stronger value proposition in these two important price segments,” said Associate Director Tarun Pathak.

Also Read: Honor 8X Launches In India

While Xiaomi remains the most preferred brand, Samsung is the second-most preferred brand. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,782FollowersFollow

Most Popular

Air Pollution Causes Food Delivery Leading to Plastic Waste

When the air quality outside is bad, office workers are more likely to order food than go out for lunch, which in turn increases...

Virus Can Reinfect COVID Patients When Antibodies Start Depleting

Patients who have recovered from COVID-19 can again get infected by the virus once the antibodies of the viral disease start depleting, the Indian...

International Chef Day a Low-Key Event Due to Pandemic

The International Chef Day is observed on October 20, but this year, the celebrations here were muted as chefs are facing a torrid time...

Coffee Before Breakfast May Increase Diabetes Risk

If you're taking coffee before breakfast, read this carefully. Researchers have found that drinking coffee first thing can have a negative effect on blood...

India’s Nutrition Experts on Supporting Public Health Delivery

Indias public health and nutrition efforts are differentiated by an enterprising early start going as far back as 1975 with the beginning of Anganwadi...

‘Fashion Reboot’- A Collection Focusing Gen Z

The final day of the digital edition of Lotus Make-up India Fashion Week, Spring/Summer 2021 on Sunday opened a film presentation that showcased a...

Disorder in Sleep Cycle Due to Excessive Use of Cellphones

Cell phones have become integral to function for nearly everyone. While it has brought a lot of tasks to our fingertips, cell phones also...

Higher Mortality Risk for COVID Patients with Kidney Diseases

Researchers, including one of Indian-origin, have found that there is a much higher risk of mortality faced by COVID-19 patients in intensive care, who...

Recent Comments