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Survey Shows That Xiaomi Is India’s Most Preferred Brand

While Xiaomi remains the most preferred brand, Samsung is the second-most preferred brand.

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Xiaomi
Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

One in three Indian users are planning to purchase their next mobile phone in the Rs 10,000-Rs 15,000 price range, a new survey said on Monday, adding that Xiaomi is the most preferred brand for consumers’ next purchase in this segment.

While two in three users are planning to buy a mid or high-end phone in India, four in five users are satisfied with their current smartphones, said “Consumer Lens”, a global research programme by Counterpoint Research.

Xiaomi
The smartphone maker has introduced Mi LED TV 4 PRO (55-inch), Mi LED TV 4A PRO (49-inch) and Mi LED TV 4C PRO (32-inch).

“Mobile phone users in India are becoming more sophisticated as many of them are on their second or third smartphone. We have seen advanced features diffusing through the mid-tier segment faster than ever before and users are finding these features attractive enough to upgrade,” said Pavel Naiya, Senior Analyst, Consumer Lens.

It took less than six months for some of the key flagship features of 2018 to reach the mid-tier market.

“This is likely the reason that one in three respondents in our survey are planning to spend Rs 10,000-Rs 15,000 on their next smartphone purchase,” Naiya added.

OnePlus is the preferred brand in the fast growing Rs 25,000 to Rs 40,000 segment, where consumers are looking for premium experiences at affordable price-points.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“There is strong competition to acquire mature smartphone users and we see original equipment manufacturers (OEMs) becoming more aggressive and offering a stronger value proposition in these two important price segments,” said Associate Director Tarun Pathak.

Also Read: Honor 8X Launches In India

While Xiaomi remains the most preferred brand, Samsung is the second-most preferred brand. (IANS)

Next Story

Upcoming Apple iPhone May Have Qualcomm Ultrasonic Fingerprint Sensor

Apple might be using OLED displays from Samsung that are thinner than the displays currently being used

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Apple
As per the report, Apple may use Qualcomm's X55 modems in all its 2020 iPhones, which support both mmWave and sub-6GHz spectrum. Pixabay

Apple is reportedly planing to use Qualcomm’s ultrasonic fingerprint sensor technology in one iPhone model, set to be released in 2020.

The iPhone maker was partnering with Taiwanese touchscreen maker GIS to develop an iPhone for 2020 or 2021 that could use the under-display tech, MacRumors reported on Wednesday.

Qualcomm unveiled the new 3D Sonic Max ultrasonic fingerprint reader on Tuesday at its third annual Snapdragon Technology Summit.

Qualcomm supplies ultrasonic fingerprint sensors for Samsung’s Galaxy S10 and Galaxy Note10 smartphones. But iPhones could use an even more advanced version of the technology by 2020 or 2021 rolls in.

J.P. Morgan analyst Samik Chatterjee believes, Apple will release a 5.4-inch iPhone, two 6.1-inch iPhones and one 6.7-inch iPhone with 5G connectivity in 2020.

Chatterjee predicts the company may introduce two high-end models (one 6.1-inch and one 6.7-inch) with support for mmWave, as well as a triple-lens camera and “world facing” 3D sensing for improved augmented reality capabilities.

Apple
Apple is reportedly planing to use Qualcomm’s ultrasonic fingerprint sensor technology in one iPhone model, set to be released in 2020. Pixabay

While, two low-end models (6.1-inch, 5.4-inch) will not have mmWave or World facing 3D sensing, and will have a dual-lens camera.

As per the report, Apple may use Qualcomm’s X55 modems in all its 2020 iPhones, which support both mmWave and sub-6GHz spectrum.

ALSO READ: What Is So Special About the African Jungle Safari?

All four iPhone models will have OLEDs. Apple might be using OLED displays from Samsung that are thinner than the displays currently being used. (IANS)