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Survey Shows That Xiaomi Is India’s Most Preferred Brand

While Xiaomi remains the most preferred brand, Samsung is the second-most preferred brand.

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Xiaomi
Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

One in three Indian users are planning to purchase their next mobile phone in the Rs 10,000-Rs 15,000 price range, a new survey said on Monday, adding that Xiaomi is the most preferred brand for consumers’ next purchase in this segment.

While two in three users are planning to buy a mid or high-end phone in India, four in five users are satisfied with their current smartphones, said “Consumer Lens”, a global research programme by Counterpoint Research.

Xiaomi
The smartphone maker has introduced Mi LED TV 4 PRO (55-inch), Mi LED TV 4A PRO (49-inch) and Mi LED TV 4C PRO (32-inch).

“Mobile phone users in India are becoming more sophisticated as many of them are on their second or third smartphone. We have seen advanced features diffusing through the mid-tier segment faster than ever before and users are finding these features attractive enough to upgrade,” said Pavel Naiya, Senior Analyst, Consumer Lens.

It took less than six months for some of the key flagship features of 2018 to reach the mid-tier market.

“This is likely the reason that one in three respondents in our survey are planning to spend Rs 10,000-Rs 15,000 on their next smartphone purchase,” Naiya added.

OnePlus is the preferred brand in the fast growing Rs 25,000 to Rs 40,000 segment, where consumers are looking for premium experiences at affordable price-points.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“There is strong competition to acquire mature smartphone users and we see original equipment manufacturers (OEMs) becoming more aggressive and offering a stronger value proposition in these two important price segments,” said Associate Director Tarun Pathak.

Also Read: Honor 8X Launches In India

While Xiaomi remains the most preferred brand, Samsung is the second-most preferred brand. (IANS)

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Google Launching New Photo Back up Options For Users in India

Launched in May 2015, Google Photos is a photo sharing and storage service developed by the search-engine giant that gives users free, unlimited storage for their photos

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Google
The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

Google Photos on Monday launched its “Express” back-up feature for users in India. The feature will be available to a small percentage of Google Photos users on Android.

It allows faster back up at reduced resolutions, making it easier to store pictures even with poor or infrequent Wi-Fi availability, the company wrote in a blog post.

“We learned that over a third of the people using Google Photos in India have some photos that hadn’t been backed up in over a month. We want to make sure that our app meets the unique needs of people wherever they are,” the post said.

Google on an Android device. Pixabay

“You will still have the option to choose from the existing back-up options: Original Quality and High Quality,” the post said.

In addition to “Express”, Google will also introduce a new “Data Cap” option for back up to give users more granular daily controls for using cellular data to back up.

Also Read- 4,000 Viewed NZ Mosques Shootings Live, Claims Facebook

The company is slowly releasing the “Express” back-up feature for Google Photos in others countries as well, the post added.

Launched in May 2015, Google Photos is a photo sharing and storage service developed by the search-engine giant that gives users free, unlimited storage for their photos. (IANS)