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IANS

"Our focus and USP at Forest Essentials has always been at delivering high quality Ayurvedic products in a sustainable way, with a global appeal.

One of Indi's leading luxurious Ayurveda skincare brands, Forest Essentials, announces its international foray with the London based Lookfantastic.com, Euroe's premium online beauty retailer. The partnership enables the brand to take significant strides towards its expansion globally starting with the launch in the United Kingdom. "Our focus and USP at Forest Essentials has always been at delivering high quality Ayurvedic products in a sustainable way, with a global appeal.

We firmly believe that the time is right for Forest Essentials to expand to the UK, as our first international footprint with Lookfantastic,' Europe's premium online beauty retailer. "The UK audience is well aware of Ayurveda and we are certain that the demand for our Made in India luxurious Ayurveda products, is going to continue to grow multifold, as consumers are today looking for moments of self-care, to feel better in this stressful period and we are well positioned to support this type of feel-good indulgence that consumers are seeking today," says Samrath Bedi, Executive Director, Forest Essentials. The brand's iconic product ranges, across skincare, body care and haircare will be available for purchase in the UK, including the Soundarya collection, crafted with 24k gold.

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Over the years Kama Ayurveda's Kumkumadi formulations have come to be an irreplaceable part of skincare rituals among Ayurveda and wellness-enthusiasts across India.

Steeped in the gentle goodness of Kashmiri Saffron, over the years Kama Ayurveda's Kumkumadi formulations have come to be an irreplaceable part of skincare rituals among Ayurveda and wellness-enthusiasts across India.

To complement the current products, starting this festive season, the brand will offer the Kumkumadi Brightening Bi-Phase Essence and Kumkumadi Clarifying and Brightening Cleansing Oil across the stores and online boutique. Both new offerings contain Kama Ayurveda's iconic Kumkumadi Thailam -- the essential ingredient that enhances radiance and brightens dull skin.

Shake, Open, Spritz: The Kumkumadi Brightening Bi-Phase essence presents the Kama Ayurveda Kumkumadi Thailam in an easy-to-use mist, for fresh, radiant skin while at home and even on the go. Containing natural ingredients, including Pure Kashmiri Saffron, Liquorice, Aloe Vera Leaf Juice, Plant-based emollients, the Bi-Phase is a lightweight formula that plumps, softens and illuminates skin. The non-greasy essence locks in essential moisture in the skin, while the Kumkumadi Thailam lends a dewy glow; and can be used at any time of the day, across seasons. The Kumkumadi Brightening Bi-Phase is available in 30ml for Rs 2,295

Get, Set, Cleanse: The Kumkumadi Clarifying & Brightening Cleansing Oil gently removes impurities, environmental pollutants & makeup without drying out the skin. This lipid-replenishing oil is enriched with the Kama Ayurveda Kumkumadi Thailam, based on an ancient Ayurvedic recipe. It gently lathers on moist skin to deep cleanse and imbue it with an after-rinse glow. Pure ingredients, including Pure Kashmiri Saffron, Liquorice & Indian Madder, Centella Asiatica and Citron Fruit work on the skin to reduce pigmentation, build collagen and retain elasticity, making the Cleansing Oil a perfect addition to skincare regime before a night out on the town or a restful night in. The Kumkumadi Clarifying & Brightening Cleansing Oil is priced at Rs 1,995 for a 100ml bottle.

(Article originally published on IANSlife) (IANS/ MBI)

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Herbs in jars being used in Ayurvedic practices

The Asian countries have thrived in their discoveries of nature since time immemorial. They have studied the botany of their surroundings and have devised cures for various health conditions. Before modern medicine was born, the ancient civilizations trusted their health experts and the power of nature to heal their bodies. Two such systems are the Indian Ayurveda and Traditional Chinese Medicine.

India and China are geographical neighbors who also share common intellectual pursuits, be it for their intensely detailed religious practices, or diverse language systems. They share common scientific understandings dating back many centuries, and are known for their use of herbs, concoctions, and extracts in treating diseases.

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Khewra pink salt is known as the white gold of the Himalayas

In the recent past, the discovery of Himalayan pink salt has opened up many avenues of industrial and nutritional study. This salt is acclaimed for its unique mineral content and the geographical value it is associated with.

Found in the sea-bed layer of the Himalayan belt, this salt is believed to be a remnant of the sea that used to cover the mountains many years ago. The lava that flows in this region covered up the salt reserve and protected it from contamination. Being embedded in the lower crust of the earth, the salt imbibed high iron contents which have lent it its popular pink colour.

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