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The National Basketball Association (NBA) and Lakme Fashion Week, announced a collaboration to celebrate "NBA 75" the leagues landmark 75th Anniversary Season in 2021-22. As part of the collaboration, the NBA and Lakme Fashion Week will offer fashion designers from across India the opportunity to submit designs for an "NBA 75" collection. Select designs will be evaluated by a panel comprised of fashion designers, industry experts and local influencers, with the winning designer announced at the upcoming October edition of Lakme Fashion Week.
The winner will then be mentored by a leading fashion expert and will work alongside the NBA on a capsule collection to commemorate NBA 75. The NBA 75 range, which will include jerseys, t-shirts, headwear, sweatpants, hoodies, jackets and other apparel, will be unveiled at Lakme Fashion Week in March 2022.
"We are excited to collaborate with Lakme Fashion Week and offer Indian designers the chance to express their vision in celebration of NBA 75," said NBA Asia Executive Vice President & Managing Director Scott Levy. "The NBA and its players are synonymous with fashion and culture, and this friendly competition will showcase the talent and passion that Indian designers have for basketball and the NBA during our landmark 75th Anniversary Season." The collection will be available for purchase after the event on the NBAStore.in and at select retail destinations. (IANS/ MBI)
Keywords: NBA, Lakme, beauty, basketball, Lakme fashion week
Reebok vs. Prince have debuted new footwear and apparel collaboration inspired by the tennis court and the vibrant city of Miami. With Reebok and Prince's shared tennis heritage, this capsule collection is a combination of pop culture, sport and lifestyle that is fitting for both on and off the court. Founded in 1970, Prince has become one of the most well-known and reputable tennis brands in the world. In 2019, the brand launched its lifestyle division, Prince Off Court, a new take on the brand's rich archive of design innovation.
Prince's Creative Director, David Grutman, partnered with the Reebok team to design the capsule collection. "Prince and Reebok have a great synergy, they are both modern sportswear and lifestyle brands, with an authentic link to the old school throwback days of tennis. I love both of these companies, I love being on the court and I love vintage -- everything about this overlap made sense from a personal standpoint, and it has been fun to work with the Reebok team on creating this collab," says Grutman.
Reebok vs. Prince have debuted new footwear and apparel collaboration inspired by the tennis court and the vibrant city of Miami. | Photo by Henry & Co. on Unsplash
The gender-fluid collection features the tennis-inspired Club C Revenge and Club C 85 that blend Reebok's traditional design elements with Prince's vibrant colours and logo. Each product was carefully curated to have a fresh, vibrant silhouette with a laidback feel that offers fans a way to uniquely style the one-of-a-kind pieces.
There are two colour offerings within the collection featuring Club C Revenge and Club C 85 (both Rs 7,999). The first, offering products in white, bright cobalt, green, and yellow, is inspired by authentic on-court tennis colours. The second colour drop, inspired by the hues of Miami, features products in white, rose, teal, and chalk. The footwear collection is also accompanied by matching apparel and accessories that are the perfect blend of sport and street. The all-new Reebok X Prince Collection will be available on September 10 starting at Rs 1,299 on shop4reebok.com, select retailers, VegNonVeg, Superkicks and Myntra.
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: Reebok, brand, collab, collection, footwear, clothes
By Sulaiman Hafeez
It is now common knowledge that a Brand’s website is an extremely powerful tool that can make or break a transaction. So, it should not come as a surprise that every company is now in competition with each other to see who can deliver the best user experience to their customers.
A good E-commerce website is one that simplifies the entire shopping process for the customer. It lists down accurate information about the Company as well as the products at thoughtful places. Loading speed is another important factor to retain customers. Did you know that more than 50% of people opt to click off your website if the page doesn’t load in less than 3 seconds? And this is just the tip of the iceberg. You still have the vast, bottomless ocean to explore when it comes to creating the perfect portal for your brand and its customers.
Successful E-commerce platforms such as Shopify can also host your online store by organizing the layout of the appearance of your store through a wide range of themes. These themes may also be modified as per your preference and to best reflect your brand aesthetics.
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It’s imperative to have all your elements complement each other to make a fully-developed website. Your website must convey information, be simple to access, show a detailed list of your products, and offer customers a secure way to pay. Also include reviews to build an element of trust in the customers. A good website is one that makes shopping so much more pleasurable.
Another important thing to remember is that every E-commerce site must support different extensions to ensure smooth functioning. Different extensions can provide different features to your website. Discount coupons like the ones offered by GrabOn are hugely popular in today’s market. This is why your website must support extensions that help integrate coupons and make them work with your product. These are just some of the things you need to be mindful of.
Are you trying to get your new website in place? Then you’ve landed here at the right time. We are listing some of the most important components of a truly enviable E-commerce website. Stop scratching your head, grab a pen and pad, and get ready to take notes!
1. Simple & User-Friendly
The quote “There’s beauty in simplicity.” holds merit even when it comes to hosting your website. It’s detrimental to the Brand’s motives to needlessly complicate things.
A website should ideally be divided neatly into different categories like ‘About Us, ‘Contact Us’, ‘Products’ page, and more. Your efforts will bear sweeter fruits if you further break down the Product page into different, relevant categories. This makes it easier for potential customers to find what they’re looking for instead of wandering around cluelessly.
A new time user will always be skeptical when dealing with an unknown website, and can you blame them? The advent of technology and the development of millions of websites have also exponentially increased the number of scams, which is why it’s so important to reassure your visitors.
You can work with well-known and reputed payment portals which are familiar to the customer and do not arouse suspicion. If you fail to convince your customers of your legitimacy, they will not place orders and this greatly impacts a Company’s revenue. Win over their trust first before enticing them with your products.
3. Reviews & FAQs Section
In continuation with the need to imbibe trust in your customer, a Frequently Asked Questions (FAQs) section is another great way to make your authenticity known. Every customer has different concerns that need to be addressed. You can determine the points on which your customers are most confused/curious about and seek to resolve their queries.
Make these answers visible to your website’s visitors so that they can have their similar inhibitions addressed. Additionally, your website should enable users to drop their honest thoughts on your Brand and its products. These genuine reviews, if positive, can immensely help boost the popularity of your Brand.
4. All-Device Friendly
In the present day and age, people prefer to surf E-commerce websites and make purchases over their phones rather than PCs. Phones are portable and always accessible to its owner. This makes it more likely that a customer may prefer to shop when outside, perhaps during a commute, or at a dinner table while waiting for their food. You don’t want to shun a majority of your visitors by refusing to adapt to the recent changes.
Make sure your website is easily viewable on smaller screens and that the text/image doesn’t appear distorted or out of place. It’s important to guarantee a memorable experience to your customers so that they are more inclined to revisit your page. Treat them to an experience they won’t forget!
5. Related Items
Always include a scrollable suggested/recommended product list towards the bottom of every product page. It will draw attention to your more unnoticed products and may help reverse its fortunes.
This section gives the spotlight to all of your products and its main purpose is to tempt customers by encouraging them to shop more. Accompany these suggestions with a 1-2 line description, as well as the product rating to elicit the best response from your viewers.
6. High-Quality, Aesthetic Images
Brand consistency is a very important factor that helps the casual audience to separate your Brand from the rest. The concept of Brand consistency can also be extended to the images used and color patterns adopted by the website.
Use images with a unique filter that will instantly help the viewer connect that picture with your Brand. This boosts up your reputation as a Brand, and also gives a really classy appearance to your website.
7. Catchy, Engaging Content
Just like images, the content on your E-commerce website also plays an integral role and must adhere to the Brand tone. Ideally, light-hearted content works better than technical ones. Flaunting a flashy vocabulary may be tempting, but it won’t help from a business perspective.
It has been determined that the audience likes content that speaks to them almost like an interaction. Conversational content works better than long, never-ending sentences that stretch on forever.
So skip the jargon and get straight to the point!
Keep the aforementioned points in mind when designing a new E-commerce website to make sure you have all the elements required for its success. Making a website is a daunting challenge, but it is also incredibly rewarding when done right.
Place yourself in the shoes of the general audience and determine which elements would appeal most to you before incorporating them into your site. Do you have any more suggestions? Let us know in the comment section below!
Researchers have developed a framework for assessing brand reputation in real-time and over time and built a tool for implementing the framework. In a proof of concept demonstration looking at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
“We’ve developed something we call the Brand Reputation Tracker that mines social media text on Twitter and uses 11 different measures to give us an in-depth understanding of how users feel about individual brands,” said researcher Bill Rand from the North Carolina State University in the US.
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The Brand Reputation Tracker is a way of implementing a framework based on the Rust-Zeithaml-Lemon value-brand-relationship framework, suggests the study published in the Journal of Marketing.
Measures include things like “coolness,” “goods quality,” “social responsibility,” and “trustworthiness,” but are then aggregated into three scores — value driver, brand driver, and relationship driver. The value driver score effectively measures whether stakeholders think a brand is a good value. The relationship driver score assesses how closely stakeholders identify themselves with the brand. And the brand driver score accounts for pretty much everything else, such as style and popularity.
“The text mining allows us to give a numeric value to each of the measures and each of the driver scores,” says Rand, who is also executive director of NC State’s Business Analytics Initiative.
“And we are able to place those numeric values in context by comparing them to the measures and aggregate scores of other brands.”Because social media data are updated constantly, the researchers were able to identify changes in brand reputation in real-time — as well as looking at trend data across days, weeks, months, and years. For this paper, the researchers looked at 100 popular brands as a proof of concept, demonstrating not just how the tool works but that it works. For example, the researchers found that — for those brands that were publicly traded on the stock market — changes in value, relationship, and brand driver score were reflected in each brand’s stock valuation. (IANS)