Get subscribed to our newsletter
Get interesting updates to your email inbox.
One of India's leading private museums, the Museum of Art & Photography (MAP) Bengaluru, has released new primary research conducted by the ReReeti Foundation, on audience behaviour in India's cultural sector. While more than half of the respondents thought the arts and culture are essential, they rarely manage to make time for it. The majority (60.6 per cent), mostly young people under 30, felt Indian museums could present more engaging content, and most perceived culture as anthropological/ sociological. Of the diverse categories included, music emerged as the most popular cultural activity.
The report is based on a survey of 500 people, which included school and college students, professionals across sectors, homemakers and senior citizens. The first initiative of its kind in the cultural space, the report shares valuable insights into the behaviour and expectations of Indian audiences engaging with a broad range of cultural activities. As part of MAP's mission to foster meaningful connections between communities and the cultural sector globally, which includes its innovative digital programme Museums Without Borders, the report shares a wealth of insights that can help museums across the country understand their audiences better. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.
As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities. | Photo by Annie Spratt on Unsplash
Speaking on the recent report, Kamini Sawhney, Director, Museum of Art & Photography (MAP), said, "MAP is focused on changing the notion of a museum in India, by enabling more relevant and inclusive programming, both online and in our space in Bengaluru. The audience research commissioned by MAP, and conducted by the ReReeti Foundation, provides valuable, and actionable insights which we hope will help museums across the country better understand their consumer base, improve decision making and deepen social impact." As much as 62.3 per cent college students and 47.6 per cent professionals/homemakers perceive culture as anthropological and sociological. Music was the most popular cultural event likely to be attended, followed by heritage tours and plays/comedy shows for Indian audiences.
Over 70 per cent of college students visit museums with family and friends; working professionals, homemakers and senior citizens also predominantly visit with groups/ spouses (indicating a need to focus on increased group programming/facilitation). As much as 68 per cent of people were optimistic about going outdoors for activities and events in 2021. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.(IANS/MBI)
Keywords: Art, Culture, India, Museum, Music
McLeod Ganj, a hill-station in the Kangra district of Himachal Pradesh, is a beautiful destination for anyone who wants to reconnect with mother nature. This place is also known as 'Little Lhasa' or 'Dhasa' because of its large population of Tibetans.
Interestingly, the name McLeod Ganj is kept after Sur Donald Friell McLeod, who was once the Lieutenant Governor of Punjab. And, “Ganj" is used as a suffix which means “neighbourhood".
So, if you're in McLeod Ganj or are planning to visit this beautiful place, then you must visit the following places:
Bhagsunath Temple and Waterfall
Follow NewsGram on Facebook to stay updated.
Bhagsunath Temple is a medieval Shiva temple in McLeod Ganj, and is frequented by members of both Hindu and Gorkha communities. Interestingly, the location of the temple is such that it is surrounded by pristine-looking coniferous forests, hills, and a cascading waterfall that flows through the temple itself! The Bhagsu Waterfall is 30-feet long, and is a wonderful place to experience nature.
Bhagsunath Temple in McLeod Ganj, Himachal Pradesh.Photo by Flickr.
As McLeod Ganj has a fair amount of Tibetans, therefore this monastery is one of the famous tourist spots. This monastery is also known as the 14th Dalai Lama's monastery, and is a sacred place where various Buddhist rituals and practices take place. At the same time, this monastery also manages a tantric college and a home for the elderly people in Shimla.
Statue of Lord Buddha at Namgyal Temple in McLeod Ganj, Himachal Pradesh.Photo by Flickr.
ALSO READ: 5 Must-Haves To Travel Light
Well, McLeod Ganj also has some historical places, too, for history geeks! The Kangra Fort is a royal palace built by the Katoch dynasty in the ancient times. The fort is believed to be a witness to numerous wars, invasions, and evolution. Also, as Kangra Fort is situated in the outskirts of Kangra district, you will also enjoy many scenic views! Visit to Kangra Fort is a must-must!
Kangra Fort in McLeod Ganj, Himachal Pradesh.Photo by Flickr.
The Dalai Lama's Temple
This temple is also known locally as Tsuglagkhang. Interestinglyc this is the residence of Dalai Lama. Though, the private residence of His Holiness is out of bounds for tourists, but this complex comprises of many shrines, temples, a Tibetan museum, and souvenir stores. Visiting this temple will truly take you on a spiritual ride, and at the same time, the amount of serenity which you'll experience will stay with you for a long time.
The Dalai Lama's Temple, McLeod Ganj, Himachal Pradesh.Photo by Flickr.
Interestingly, this is one of the most visited place in McLeod Ganj. The Institute protects ancient Tibetan culture in the form of art, architecture, and paintings. At the same time, the institute also conducts workshop sessions where tourists can witness how the painters or artists bring the Tibetan culture to life through their artworks. Though, it must be noted, that entry amount needs to be paid in order to get a glimpse if the Tibetan culture. And well, it's worth it!
Norbulingka Institute in McLeod Ganj, Himachal Pradesh.Photo by Flickr.
Keywords: Tourism, McLeod Ganj, Himachal Pradesh, Travel, Destination.
By- Devakinanda ji
ॐ अद्वयब्रह्मभूम्यै नमः
(Advaya: Non-dual, without a second; Brahman: The truth of everything, The Absolute,
Follow NewsGram on Facebook to stay updated.
Advaita means- non-dual, one without a second. The Indian philosophical system derives this nomenclature from the fact that it recognizes Brahman (the Absolute) as the only reality and denies permanent reality to the world as also to individual souls. The entire edifice of Advaita metaphysics is built up on the foundation that Brahman is the only reality, 'brahma satyam'. This premise is based firmly on the famous Upanishadic statement 'sadevasomyaidamagrāsīt, ekamevā dvitīyam' which means, 'Dear (Śvetaketu), in the beginning (before creation) Reality (or Brahman) alone existed, the 'One without a second'. However, the world of multiplicity is a matter of our day-to-day experience. Hence, it becomes necessary to offer an explanation as to how Brahman, the One without a second, appears as this world of multiple names and forms. The explanation offered by Advaita is Anirvachanīya khyāti, a theory of erroneous cognition, which defies logic. Perceiving nacre as silver in moonlight or a rope as snake in insufficient light are stock examples given by the Advaitins. In both cases there is an erroneous perception brought about by the impressions of silver and snake from an earlier idea of the same, now superimposed up on nacre and rope under conditions favorable to the error. This superimposition called adhyāsa or adhyāropa is responsible for the mithyā jnāna (false knowledge) that the object perceived is silver or a snake.
Also Read: Maa Durga And Cosmic Divinty
The basic cause of this erroneous perception is termed ajnāna or avidyā (ignorance) which is said to be bhāvarūpa (existent) and is endowed with two śhaktis or powers i.e., āvaraṇa śhakti (veiling power) and vikṣhepa śhakti (transforming power). It veils the true nature of nacre and rope and shows up silver and snake in their place by apparently transforming them. Since this avidyā (ignorance) does not make the nacre and the rope completely disappear from view, but only makes them appear as something else, it is described as bhāvarūpa or existent.
Māya is avidya at the cosmic level. Brahman is as mall as aṇu (atom) and as large as bruhāt (infinitely big) and is the ultimate reality, One without a second. Brahman associated with māya is Saguṇa Brahman (Brahman with attributes) or Īśwara (Lord of creation, God). It is this aspect of Brahman that is responsible for creation, preservation, and annihilation of the world. As for the actual order of evolution of the created world, the descriptions given in the Upanishads are accepted.
Our Vedānta teaches 'Eko Brahman' meaning there is only Brahman, nothing else. The only land on the earth which teaches about the Only God is our mother land'Advayabrahma Bhūmi'.
South India's diversity is outdone by the beauty of Pondicherry. One of the important heritage cities in the peninsula, it is a place that had held fast to the French influence that came to it in the 18th century.
Pondicherry was a place of constant acquisition by the French and the British. Being close to the coast, it was easy for these European powers to enter the city for trade purposes. Before long, they had a sway over the people to the extent of influencing their language and culture. Today, it is known as one of the havens of the Indians of French origin, or the remnants of the French East India Company.
A French cafe on the beach, Pondicherry Image source: wikimedia commons
Known for being a vacation destination, Pondicherry has so much to offer, that typical urban settings do not. The colourful houses and laid-back atmosphere are certainly charming. Even today, the city adheres to the original French design. Its streets form a perpendicular pattern, and each street is named in the French 'Rue'. It has restaurants that serve French food and menus written in French.
The older people in Pondicherry still have French citizenship, and although now fully a part of India, and even a Union Territory, Pondicherry is very distant from the typical Indian city. It is the seat of prominent French labels in India like L'Oreal,, Louis Vuitton, and St. Gobain manufacturing. Otherwise known as a quaint fishing village from its yesteryear fame, it is a place of heritage villas and French white columns.
French apartments in Pondicherry Image source: wikimedia commons
Renamed Puducherry, the city is also an active center of art and literature. It is a typical aesthetic getaway. Books of famous French authors are patronized here, as are some of the important French celebrations, like Bastille Day. Tamil is also one of the official languages of this city, along with Malayalam, English, and Telugu. A large part of Puducherry's history comes from Tamil literature.
Puducherry is known for its crafts. Carpets, adornments, aromatic oils, etc., that are sold here are famous for their unique style and value. Coming from what Jawaharlal Nehru called the 'French Window of India', arts and crafts are almost regarded as souvenirs.
Keywords: Puducherry, Pondicherry, French, Union Territory, Culture, Heritage 9