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Indians Rarely Make Time For Arts And Culture, Says Survey

One of India's leading private museums, the Museum of Art & Photography (MAP) Bengaluru, has released new primary research conducted by the ReReeti Foundation, on audience behaviour in India's cultural sector. While more than half of the respondents thought the arts and culture are essential, they rarely manage to make time for it. The majority (60.6 per cent), mostly young people under 30, felt Indian museums could present more engaging content, and most perceived culture as anthropological/ sociological. Of the diverse categories included, music emerged as the most popular cultural activity.

The report is based on a survey of 500 people, which included school and college students, professionals across sectors, homemakers and senior citizens. The first initiative of its kind in the cultural space, the report shares valuable insights into the behaviour and expectations of Indian audiences engaging with a broad range of cultural activities. As part of MAP's mission to foster meaningful connections between communities and the cultural sector globally, which includes its innovative digital programme Museums Without Borders, the report shares a wealth of insights that can help museums across the country understand their audiences better. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.

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McLeod Ganj, a tourist place in Himachal Pradesh, India

McLeod Ganj, a hill-station in the Kangra district of Himachal Pradesh, is a beautiful destination for anyone who wants to reconnect with mother nature. This place is also known as 'Little Lhasa' or 'Dhasa' because of its large population of Tibetans.

Interestingly, the name McLeod Ganj is kept after Sur Donald Friell McLeod, who was once the Lieutenant Governor of Punjab. And, “Ganj" is used as a suffix which means “neighbourhood".

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South India's diversity is outdone by the beauty of Pondicherry. One of the important heritage cities in the peninsula, it is a place that had held fast to the French influence that came to it in the 18th century.

Pondicherry was a place of constant acquisition by the French and the British. Being close to the coast, it was easy for these European powers to enter the city for trade purposes. Before long, they had a sway over the people to the extent of influencing their language and culture. Today, it is known as one of the havens of the Indians of French origin, or the remnants of the French East India Company.

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