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People prefer firms which protect personal data. Pixabay

About 84 percent of Indian consumers would pay more to do business with an organization that is committed to protecting their data privacy, surpassing the UK (49 percent), Germany (41 percent), Spain (36 percent), and France (17 percent), said a new report on Tuesday. The new data from Canada-based information management solutions company OpenText based on a survey of 6,000 Indian respondents highlights public uncertainty and distrust around how organizations handle their data.

Almost a quarter of Indians do not trust in the ability of third-party organizations to keep their personal information safe or private, showed the results. The survey results come at a time when there is no comprehensive data privacy law in place in the country and India is rapidly going digital. While a majority (78 percent) of Indian consumers broadly know how many organizations use, store or have access to their personal data (e.g. email address, contact number, bank details, etc.), 22 percent still “don’t have a clue” about it.

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