Get subscribed to our newsletter
Get interesting updates to your email inbox.
By- Sunidhi Beeliya
Internshala Trainings, the e-learning arm of Internshala, recently brought out a report highlighting the inclination of young graduates towards learning professional communication skills. The platform has registered a massive increase of 90% in the number of enrollments, in communication skills training, within the past 1 year.
Interestingly, 63% of the overall registrations in the training were made by women learners from Delhi, Mumbai, Bangalore, Pune, and Hyderabad. This is a strong indicator of how women are constantly striving to learn effective communication techniques, focussing on fluency and pronunciation, avoiding communication roadblocks, and mastering their speaking, writing, presentation, English communication, and interpersonal skills for the workplace.
Follow NewsGram on Facebook to stay updated.
The report also suggests that 49% of all the enrollments were made by the learners to gain a new skill. This could be anything from understanding the importance of body language and mastering active listening skills, to learning resume writing, cover letter writing, drafting emails, or essential interview skills. 30% of the learners' objective was to get an internship or job in future after polishing their workplace communication skills.
The demand for corporate communication skills also grew exceptionally among employers hiring for various in-office or work-from-home internships in 2020-21. More than 62,000 internship opportunities, posted for popular profiles including content writing, business development (sales), marketing, social media marketing, and digital marketing, demanded English proficiency (spoken and written) as a major skill. This was 41% more than what employers used to look for in 2017-18.
The demand for corporate communication skills also grew exceptionally among employers hiring for various in-office or work-from-home internships in 2020-21Unsplash
As per the report, while applying for internships in popular profiles, during 2020-21, more than 6.46 lac students mentioned knowledge of English (spoken and written) as a major skill in their resume.
ALSO READ: Social Media Advantages in Career
Academic counselling institutions, ed-tech platforms, service providers to startups, marketing and advertising companies, and online media organisations, were the top recruiters who were looking for English proficiency in candidates for most of their intern requirements.
Emphasising on the importance of corporate communication skills for new-age learners, Sarvesh Agrawal, the founder and CEO of Internshala Trainings said, "The ability to express and document ideas, give and seek constructive feedback, work collaboratively, effectively listen, and show empathy, is essential for getting employed and career development. Young graduates, seeking new career avenues, must know how to communicate professionally to adapt to different organisational cultures and work environments."
"Our short-termed and self-paced trainings are designed to empower the learners to enhance their interpersonal and written communication skills essential for the workplace. The guidance of leading industry experts and practical exposure through assignments and real-world projects helps learners attain their career goals." He added.
With an aim to upskill India's youth and improve their employability by encouraging them to pursue internships, Internshala, the recruitment and training platform organised the 'Internship Day - 2021'on 2th august 2021. During the online event, colleges from across India were felicitated with awards for their exceptional efforts to improve the employability of their students by encouraging them to pursue internships during the summer months from May to August.
In a bid to encourage academic institutions to take significant steps to raise awareness among their students about the role of internships in preparing them for the professional world, Internship Day was launched in 2018. It is a national event hosted every year on 25th August by Internshala to promote the internship culture in colleges. It is a 4 months long event, where Internshala provides consistent summer internship support to all the colleges across India and honour the top colleges that made exceptional efforts towards building a meaningful internship culture.
This year, over 1,500 educational institutions participated in this 4 months long journey and more than 67,300 students got benefitted through this initiative. Internshala also helped colleges through its 'Intern Skills Campaign', a sub initiative of Internship Day which emphasised the importance of learning and polishing new skills through internships. The campaign also provided relevant internship opportunities to the students of the participating colleges through a dedicated internship page on the platform. The platform also helped colleges in guiding their students on how they can register for free on Internshala and how they can make good applications for internships.
Internshala also helped colleges through its 'Intern Skills Campaign', a sub initiative of Internship Day which emphasised the importance of learning and polishing new skills through internships. Photo by Brooke Cagle on Unsplash Photo by Brooke Cagle on Unsplash
During the Internship Day event, 37 colleges from across the nation were honoured for their outstanding efforts in helping their students find internships thereby making them career-ready. The top-performing colleges included Paavai Engineering College, Chandigarh University, and Banaras Hindu University.
In addition to the felicitation of 37 colleges, as a part of another sub initiative, 'Internshala Grants', 12 colleges were granted with free of cost Internshala Trainings worth more than ₹6.5 lacs to help students learn in-demand industry skills. This initiative was launched with a belief that all of us, as a community, should relentlessly work towards the betterment of our students and help upskill them.
An open dialogue session was also organised during the event on the topic, 'optimising the journey from internships to employability' for the college fraternity. This session was aimed at empowering them with the best resources to make better training and placement strategies. During this session, the panellists discussed real-time problems faced by TPOs and shared tried and tested solutions appreciated by a lot of TPOs from tier 2 & 3 institutes. The panelists included Dr. Sunita Tank, founder of Leaders in Making; Dr. Shitalkumar Rawandale, dean of Placements at Pimpri Chinchwad Education Trust (PCET) & President of Maharashtra Association of TPOs and; Prof. Ashish Bhateja, Asst. Professor in the mechanical engineering department and faculty convenor for MHRD's Innovation Council.
Sarvesh Agrawal, the founder and CEO of Internshala, congratulated the winning institutions and said, "Internship Day is a celebration of the internship culture in India. For the past 10 years, our mission has been to connect the students of India with meaningful opportunities. Together with the colleges from across India and the support of companies who come forward to hire young talent, we have been able to help 5 lac+ students find internships every year. "
He added, "With the Covid-19 outbreak in 2020, there also came a lot of uncertainty around the future of students of India. In this trying situation, it was the dedication and selflessness of the teachers which helped the students in overcoming these challenges. For this, I express my immense gratitude and respect to all the colleges and the teachers for it was with their support only that we could help 67k+ students find internships in the past 4 months."
keywords: internships, internshala, Internshala Internship Day, India,students.
Shaping a future career should start before students graduate, experts say. Although students choose a field of study that interests them, many do not have a clear idea of what kind of work they want in the future, said Margo Jenkins, director of the Career Center at Clarkson University in Potsdam, New York. She suggested college students get professional experience early and often.
“What are you interested in?” Jenkins said she asks students. “You need to go pursue that now … We’re here … to guide the student in the right direction.” Most colleges and universities in the United States have career centers, she said, and schools try to connect new students with these services soon after they arrive. Even if a student doesn’t know the exact job they want, there is plenty of help available before making such a decision.
Career centers help students prepare documents needed in a job search, like resumes or CVs (curriculum vitae) that list an applicant’s education and experience. A cover letter is often requested in which an applicant makes an appeal to an employer about why they should be hired for the job.
Career centers offer students advice about these documents and other aspects of job hunting, such as how to present yourself during job interviews, Jenkins said. And they maintain close relationships with employers in many industries, Jenkins said. They also maintain relationships with former students, who may be able to offer advice to current students on similar career paths.
One tool that helps to build a career is temporary employment, such as internships and co-ops. Co-op is short for Cooperative Education and is an academic program meant to complement the student’s education, according to the Cooperative Education & Internship Association. Internships are often short-term positions with a company or organization while a co-op is meant to be long-term. They both let students test their knowledge and abilities in the real world and help them consider if the work or company is a good fit for them.
Importantly, students make professional connections on internships that can be used throughout their lifetime as mentors and references. Internships can be year-round but most full-time internships are in the summer. Some internships are unpaid and can bring a student the necessary experience. But many students purposely seek paid internships to list on their resume as a sign to the employer that they are more skilled and worth monetary compensation.
For a co-op, a student usually suspends their classes for a term to work as a full-time employee in a company. Jenkins said these kinds of programs have become increasingly important. More and more employers have come to expect this kind of experience on students’ resumes. At Clarkson University, about 90% of students work at an internship, co-op or research experience before completing their studies.”This is the only point in a student’s life where they’re going to be able to try out jobs for a couple of months at a time, with absolutely no risk,” Jenkins said. (VOA/JC)
BY INTERNSHALA TRAININGS
Internshala Trainings, the e-learning arm of Internshala, recently brought out a report highlighting graduates’ inclination towards learning new-age digital marketing skills. Out of all the degree programs, 31% of graduates and students pursuing engineering (B.Tech/B.E/MCA) and 25% of MBA and commerce students enrolled in digital marketing training in 2020. The field of digital marketing allows engineering students to implement their analytical, problem solving, logical thinking, researching, and innovation skills learned during their degree program, which encourages them to learn this in-demand skill.
A higher number of enrolments in the digital marketing training were registered from female engineering and MBA students contributing to 52% of the total enrolments. Graduates from Delhi, Mumbai, and Bangalore showcased a huge interest in online digital marketing training with 34%, 23%, and 17% enrolments respectively. The training was also popular among Pune and Kolkata students with 13% and 12% registrations respectively.
As per the report, another reason why learning digital marketing was so popular among Indian graduates in 2020 was the rising work-from-home internships and job opportunities in the field. 58% of the digital marketing internship opportunities posted in 2020 were remote and 42% were in-office. Aligning their skills with the growing job opportunities, more than 3.37 lac students mentioned digital marketing as a major skill in their resume.
Content writing, social media marketing, and Search Engine Optimisation (SEO) were the most in-demand internship profiles, within DM, among employers. Out of all the internship posts, 65% of the content writing opportunities, 60% of social media marketing, and 61% of Search Engine Optimisation (SEO) were work-from-home internship opportunities. The average stipend offered to digital marketers was INR 5,100 per month and the average and highest package was INR 3.9 LPA and INR 8.6 LPA respectively on Internshala’s fresher jobs platform.
Highlighting the importance of skills for young graduates, Sarvesh Agrawal, the founder, and CEO of Internshala said, “Digital marketing is the skill of the future. It fulfills the objective of traditional marketing concepts and delivers competitive advantages, measurable ROI, and better visibility and engagement. Learning the same could prepare Indian graduates for successful careers in a multitude of industries.”
“Internshala Trainings’ digital marketing training is a beginner-level course where students can learn blogging, analytics, SEO, email marketing, inbound and content marketing, and online advertising. The training features exercises and 8 projects for practice-oriented learning, doubt solving forum, placement assistance, and a certificate of training to help students validate their skillset while applying for internships or jobs,” he added.
(Disclaimer: The article is sponsored and is written by an outside author.)