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The beauty industry witnessed a myriad of trends in the year 2021. While the recovery time for most trends is often short-lived, transparent skincare is a trend thats definitely making a comeback. As the founder of the D2C beauty and personal care brand Earth Rhythm, Harini Sivakumar, feels skincare trends for 2022 will follow an approach of "Less Is More" while embracing gentle ingredients and fewer products in skincare routines.
In the past, the beauty industry has been flexible, but the COVID-19 pandemic has impacted beauty stores globally. Many beauty and skincare companies now manufacture sanitizers, cleaning agents, and also provide free beauty consultations to customers. In the current scenario, consumers understand that good skin has the power to make any makeup product look well applied, and hence focus more on upping their skincare routines.
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Sivakumar talks about skincare and beauty trends that have the solid potential to create a buzz in the coming months and provide a promise of clear and radiant skin without any hassle.
With no scope for an appointment with a hairdresser, many people resorted to colouring and chopping their hair during the COVID days. There has been an increase in DIY skincare, with everything from aloe vera to eggs being put into the mixture or mask. While being at home during the lockdown, consumers had much more time available for self-care, and that's definitely a good thing. The internet is now flooded with face exfoliating and masking tips and tricks. For obvious reasons, even our B-town celebrities took to their Instagram and Youtube handles to share their special kitchen ingredient mask recipes, and for obvious reasons, they were widely popular and accepted.
The gender-neutral movement in the skincare industry has helped brands to build an inclusive community for people from all walks of life.Unsplash
Skin minimalism, aka the skip-care trend, is all about using a handful of beauty products rather than investing in 10 different skincare steps and taking the time to apply them every day. It's about enriching your skin with minimal products to strengthen the skin barrier while nourishing it. Skin Minimalism is a natural, minimal, and no-makeup beauty craze that highlights the pores, complexion, and texture of the skin while allowing your skin to breathe.
The gender-neutral movement in the skincare industry has helped brands to build an inclusive community for people from all walks of life. And with a brand as big as Fenty Beauty, the conversation for genderless beauty took a brilliant note. In today's time, men aren't averse to the idea of applying skincare or wearing makeup, and social media (especially Instagram) is helping them build confidence. As a brand, we too are evolving and diversifying product strategies based on the ethos that we stand for: sustainability, inclusivity, and efficacy.
There has been an increase in DIY skincare. Unsplash
Blue Light Protection:
Our screen timing can sometimes be alarming! People are turning to products that help to protect their skin from the harmful effects of screens (as most of the time we're on our phones and laptops). And SPF is one such product that has the utmost importance in our lives as it protects us from UV rays and blue light as well. The blue light emitted from screens can be harmful to skin cell regeneration and can affect our skin's natural radiance and accentuate fine lines and wrinkles.
Who doesn't love a skincare product curated personally just for them? Bespoke skin and beauty products have been trending since last year, and customers' desire to have products that are tailored to their skin types and concerns has been strong. Customization is the new face of skincare! For personalised skincare, the customer has to describe their skincare type and concerns, and you'll be treated with a new product. Accordingly, brands would formulate a skincare product that specifically caters to their skincare needs. We think this trend is here to stay a bit longer as consumers look for a product that works for them, and this option ticks all the boxes since it is more promising, innovative, and works according to their skin type and concerns.
For personalised skincare, the customer has to describe their skincare type and concerns, and you'll be treated with a new product. Unsplash
In the near future, AI will make things easier for consumers! With the help of AI, consumers can try skincare and makeup in a digital environment. Potentially, in the future, we may get to a stage where the physical and digital experience will be absolutely seamless. With virtual reality (VR) or virtual goggles, customers can experience physical retail. Ultimately, this will elevate the shopping experience and will improve the sales conversion, keeping in mind the ongoing pandemic. (IANS/SP)
(Keywords : beauty, industry, trends, skincare, ingredients, products, skin, radiant, DIY, aloe vera, eggs, exfoliating, minimalism, nourish, complexion, natural, gender neutral, makeup, community, SPF, UV rays, customized, innovative, consumer, AI, digital, virtual.)
New Years is right around and everyone is in the mood to party. New curbs may have dampened the spirits, but a small soiree of your near and dear is always an option. So dress your finest, be it for a day brunch, early dinner or a sunset gathering. As many are looking to spend the eve at home or at a smaller (socially distanced) gathering, whatever you wear should also be comfortable and affordable.
Priyanka Sagar, Fashion Designer, DaMENSCH shares cool outfit ideas that fit the occasion:
House party outfits: Staying in is the right choice. However, just because it's a house party with your loved ones, doesn't mean you should get too comfortable with your pyjamas! A t-shirt under an open blazer with jeans or slacks is a good option. You can wear it with white sneakers or polished Oxford shoes. To keep it casual, style denim, ripped jeans with a cardigan, sweater or jacket. If it's too cold, throw on a hoodie under a leather jacket.
Also Read : 6 reasons New Year resolutions fail
The formal look: For formal dinners with work colleagues or family, a suede or velvet blazer over a pale blue or grey shirt is an excellent choice. It looks incredibly fabulous with some charcoal grey pants and dress shoes. The humble T-shirt is also easy to wear, subtly stylish and as versatile as it gets - it can be worn with anything, even dressed-up tailoring. You can also try a pair of smart boots in black or dark brown, followed by black jeans, a T-shirt or a sweatshirt to complete the look.
An inspired-by version of the outfits and styling your hair and makeup according to the theme can save you from over the top dressing.Unsplash
Casual date night: For a classy and stylish look, you can wear a sweatshirt with a jacket or a blazer and trousers. It can be a casual jacket with a shawl collar. For footwear, you can wear a pair of sneakers. You can also opt for a semi-formal look at a business-casual event. Staple colors work well, but if you fancy going for a change and including some color, wine or plum will set you apart while keeping your style easy-going.
Theme party: New Years can be an occasion for all kinds of crazy themed parties- from costumes to glow ones, these can drive you in to a frenzy to get it on point. Go for a new hero piece inspired by the theme panache and enhance creativity. You can add accessories to create an easy last-minute costume too with your existing unique pieces from your wardrobe. An inspired-by version of the outfits and styling your hair and makeup according to the theme can save you from over the top dressing. (IANS/SP)
(Keywords : simple, chic, outfit, New Year, party, mood, brunch, dinner, affordable, formal, casual, theme, blazer, jeans, sneakers, leather, accessories, wardrobe, hair, makeup, sweatshirt, jacket.)
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By Nikhil Maheshwari
Skincare and makeup have always been perceived to be at odds. But new trends are now responding to the skincare enthusiasts demand for multi-functional makeup that doesn't strip the skin of moisture and leave it high and dry.
The pandemic was, among many things, a catalyst in making skincare a priority as people kept their makeup brushes aside and brushed up their DIY skincare skills instead. While high pigment and high pay-off continue to be on the checklist in makeup products, skincare actives are now non-negotiable as well.
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Products that give maximum results with minimum effort make an important part of our daily life, which includes makeup and skincare. Being an either/or scenario is no longer an option in the post-lockdown era wherein holistic care and efficiency holds utmost importance in all aspects of our life.
The pandemic also caused screen time to soar as even the sternest social media fasters gave in to virtual everything; information was free-flowing on all platforms. Heightened digital reliance also gave birth to informed customers demanding transparency in everything, never shying away from doing extensive online research before making a purchase. And for the beauty industry, that included the ingredient list in their makeup products. In the process, the myths built up around the eclean beauty' movement that was ruling the rooster were brought down to the ground as people warmed up to science-backed, effective chemicals as opposed to DIY-like products that were far from meeting customer needs.
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The skincare savant customers aren't unaware of the hydrating properties of Hyaluronic acid, they know their chemical exfoliators by name, and are increasingly comfortable trusting high powered chemicals. And if that was already normcore in skincare, makeup couldn't be expected to be far behind.
Heightened digital reliance also gave birth to informed customers demanding transparency in everything, never shying away from doing extensive online research before making a purchase. Unsplash
However, this is not to say that the beauty trends will trump the skincare needs of customers. They want to practice makeup as an art form and treat the face as the canvas remains, just that now people are acquainted with alternatives that don't leave that canvas sacrificed and susceptible to dehydration and breakouts. While the skincare revolution in makeup takes shape with time, there are two priorities that are being addressed with urgency- hydration and moisturization.
Liquid lipsticks that leave the lips feeling scaly, dry, and chapped are being swapped for moisture-boosting ones loaded with rejuvenating actives and oils, foundations are being bolstered with peptides and more. But does this mean that skincare infused makeup can be a substitute to a well-planned skincare routine for respective skin types and its needs? Absolutely not. Skincare infused makeup is crafted to provide added nourishment and prevent your skin's moisture barrier from scarring, a hardworking moisturizer cannot be replaced from the skincare regime.
While the pandemic has definitely left its footprints on the beauty industry, it kept its ears to the ground to respond to the needs of the new-age, evolved consumers, forcing a paradigm shift in the industry that is driven towards the common goal of holistic care. Brands who took this time to listen and continue to do so will be in a position to not just follow suit of this shift, but also benefit from it. (IANS/SP)
(Keywords : Make-up, Products, Skincare, Customer, Transparency, Hyaluronic Acid, Beauty, Hydration, Moisturization, Rejuvenating)
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By Plabita Sharma
The World Vegan month of November usually brings with itself an increased amount of dialogue and searches about Vegan lifestyle, sustainable living and clean beauty. Before pondering any further, it is important to understand what the Vegan lifestyle is and how it goes beyond the concept of consuming a plant-based diet. Veganism essentially is a lifestyle that is driven by compassionate choices and an increased awareness of one's actions on the world. Thus motivated by the two, a vegan individual usually carefully curates their day-to-day practices in a manner that does little to no- harm to the planet, the people and all of its inhabitants.
Beauty as industry has time and again been scrutinised for its effects on the consumers and the ecosystem - this can be during the manufacturing process or the effect it has on the consumer's thought processes. Now, as the world moves towards adopting Global Sustainability Goals, committing to a world that works with the natural resources instead of against them - it is only fair for each individual to be curious about making the right choices to make their beauty bag as consciously curated as possible. With multiple brands coming up with new standards of vegan and sustainable beauty, many consumers are left confused and doubting the authenticity of these claims. So here is a quick guide that can help you make the right choices:
Vegan and cruelty free labels: Keeping true to the traditional meaning of Vegan - any vegan beauty product means that it is completely plant based and has no animal ingredients or any of their by-products like honey, beeswax, dairy product etc. Similarly, cruelty-free as a label means that the ingredients or the final product did not test on animals or harm any animals during the production process. One way to test the authenticity is to check if these products are legally certified by PETA (People for the Ethical Treatment of Animals), or verified by Vegan organisations as The Vegan Society and others. Cruelty-free and vegan products are also generally categorized by having cleaner and gentler formulas as they are mostly deprived of harsh chemicals and solvents.
Any vegan beauty product means that it is completely plant based and has no animal ingredients or any of their by-products like honey, beeswax, dairy product etc. | Photo by Drew Dizzy Graham on Unsplash
Ethical and natural ingredients: It is equally important to invest in products that use ethically sourced and sustainably harvested ingredients. Since most vegan products tend to be plant derived it is of utmost value to ensure that while the source is nature, the impact of manufacturing is also minimal so that there is no harm done to the environment. Often the face scrubs used by us are most damaging not just to the face and to the marine life as well; thus opting for more natural ingredients rather than synthetic ones is quite beneficial. Some natural scrubbing ingredients are sugar, salt, coffee which are safe for the coral reefs and far gentler than synthetic scrubs.
It is equally important to invest in products that use ethically sourced and sustainably harvested ingredients. | Photo by Brooke Lark on Unsplash
Sustainable and ecofriendly packaging: While the ingredients and formulation can be certified, it is also important to pay attention the quality, material and nature of the packaging in which the product is being stored. With an increase in clean-beauty standards, the consumption of such products has also increased, thus giving brands the opportunity to further develop their packaging in a manner that is sustainable and its increased quantity does not harm the environment. This could translate into using raw materials that are recycled and can be renewed or even introducing the concept of up-cycling the product packaging for decoration or storage purposes. Fore example, The Body Shop has recently launched a new line of vegan hair care and body butters; that are not only made of 95 per cent ingredients of natural origin but the packaging is made of recycled plastic that can further be recycled thus continuing the recycling system. Their makeup brushes also have wooden handles instead of plastic ones this adds to their classy appearance and use of ecofriendly material.
The Body Shop has recently launched a new line of vegan hair care and body butters; that are not only made of 95 per cent ingredients of natural origin but the packaging is made of recycled plastic. | Photo by Oli Dale on Unsplash
The above is a small snippet in a long list of things that can help contribute to a cleaner and more consciously lifestyle. Where demand increase, supply follows - as people begin to demand ethical, responsible production and products, more and more brands have begun to deliver. Household names such as The Body Shop have pioneered conversations on clean, green and sustainable beauty for decades - thus making them a frontrunner for several old time vegan people.
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: Beauty, makeup, clean, November, World Vegan month, New Standards , Vegan, Conscious