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Devina Singhania, the Founder of 'LE JAHAAN', a local home and decor accessories company, explains how the gifting paradigm has shifted.

By N. Lothungbeni Humtsoe

To keep the value and quality of what you offer, whether it's a romantic breakfast in bed or a royal wedding gift that will be remembered for years. The concept of gift-giving has taken on a number of shapes in today's society. Devina Singhania, the Founder of 'LE JAHAAN', a local home and decor accessories company, explains how the gifting paradigm has shifted.

Q: What do consumers expect from the gifting business and packaging designers these days?

A: Today's consumers are expecting more minimal sustainable products, designs and mediums. They are now more conscious about how their purchase affects the environment. Considering this shift in consumer buying, it's extremely important for companies to increase their commitments to responsible business practices and design products that are meant to be reused or recycled.

person holding white and red gift box Today's consumers are expecting more minimal sustainable products, designs and mediums. | Photo by Superkitina on Unsplash

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The 'Little Things We Do' research was commissioned to highlight how little contributions and their subsequent impact

Different age groups across India dealt with last year's national lockdown amid the Covid-19 pandemic in their unique ways. Godrej Group's latest survey 'Little Things We Do' highlights revealed how different age groups across the country coped with the lockdown in 2020 in different ways.

A majority of those in the Gen X grouping (59 per cent), aged 45 and above, and the Gen Z (53 per cent) grouping, aged 18-24, turned to altruism, distributing sanitisers, food packets, old clothes, blankets, or medical devices to those in need.

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It added that a majority of millennials (54 per cent) made environmentally-conscious actions their top priority. A dissection of the millennials age group further revealed that younger millennials (25-34) were the most environmentally conscious among all age groups with 54.83 per cent giving topmost priority to growing plants at home, being conscious of energy consumption and of the environmental impact of the products they purchased.

The 'Little Things We Do' research was commissioned to highlight how little contributions and their subsequent impact often leaves a lasting mark on our lives.

Almost three out of five (59 per cent) millennials took to a physical or mental fitness activity like yoga, Zumba, walking or meditation to keep themselves healthy and happy. At the same time, only a small percentage quit vices such as smoking, overspending, junk eating and drinking across all age groups.

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Millennials today are waiting to fall in love with a partner of their choice who shares their vibe and is on the same wavelength. Moreover, they are willing to step out of their comfort zones but that doesn’t necessarily transcend into changing themselves completely to cater to what society at large and their family/friends want them to be like, says a relationship expert Rachna Khanna Singh.

According to a recent study by dating app OkCupid, 68 percent of the users say that they don’t believe marriage is mandatory for two people in love. The idea of Valentine’s Day and celebrating a whole month of love might make it seem a bit overdone and cliche to 33 percent of the app’s millennial users. However, 39 percent of them believe in the idea of love and feel that it deserves to be celebrated in all its glory. “Millennials do not live by gender or societal stereotypes anymore and have broken those shackles. They know who they are and what they want. When it comes to love, they are romantics at heart but they also want love on their own terms,” says the relationship expert.

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More than four in every five 5G smartphone users are satisfied with overall 5G usage globally and In India, there is heightened consumer excitement and optimism around 5G smartphones, according to a global consumer study by Gurugram-based CyberMedia Research (CMR).

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