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Music director Pritam has reunited with singer Jubin Nautiyal for their upcoming track titled 'Tu Mera Ho Gaya' from the Milan Luthria directorial 'Tadap'. Pritam has given memorable hits like 'Gangster' , 'Life In A Metro', 'Barfi', 'Ae Dil Hai Mushkil' and 'Bajrangi Bhaijaan'. Jubin recently performed at an open concert at the Falcon Festival in Umrangso, Assam where he made an announcement for his fans.
Talking about the song, Jubin said, "I'm quite excited and happy to do another love-filled romantic song with Pritam Da. Our last song was very well received by the audience and I'm hoping this one too will make space in your hearts for a long time. Pritam Da is known for his timeless melodies and I can't wait for the audience to hear this one too." The song will be released on November 22, on T-Series' official channels and is set to tug at the heartstrings of the music lovers.
When probed about his recent gig in Assam, the singer said, "We had a full house gig last night at the The Falcon Festival which aims to preserve the migrating birds that visit the islands of Assam by travelling thousands of miles from across the world. Chief Executive Member of government of Assam Mr Debulal started this initiative to spread awareness about the migrating birds and bring the youth together under this cause." "Being a nature lover, I'm very happy to be a part of this festival and support it. India is a land of rich culture and pristine beauty and I must say the Umangso island in Assam is surreal with blue natural lakes and untouched natural beauty," he added. (IANS/ MBI)
Keywords: Jubin Nautiyal, Pritam, Music, Tadap, Upcoming Track, singer, Tu Mera Ho Gaya
Since last year, after rapper Badshah was questioned by Mumbai Police, stories of musicians ‘buying’ fake likes and views have become rampant. With the concept of albums and their sales figures becoming history, people have now started wondering what could be the legitimate way to determine a song’s success.
“This is a matter of concern. An artiste should be free from all these worries and constantly thrive for improvement. Views and numbers game have made artistes lethargic and less productive,” feels singer Rashmeet Kaur, who says that artistes today are more bothered about numbers than the music they create.
“It depends on how are you spending your time as an artiste, and I feel young, upcoming talents are losing that, since everyone goes with the views and numbers now. Learning and practicing (should) come first, and if you’re strong in that, the views and numbers will follow and you’ll be in for the long run,” she adds.
While the debate around the ethicality and legality over fake views and likes continues, artistes insist focusing on quality over numbers is the only way to step out of the rat race.
“I think the numbers are skewed and misleading. As an artiste, I’m trying to focus on producing quality and trying to stay away from focusing on the numbers because a lot of the numbers are not representative of what’s really happening. It’s important to set realistic goals, and I try to stay away from setting numeric goals. I feel qualitative goals are a better way to gauge how well you’re doing,” says singer Jonita Gandhi, who is also wary about the trend affecting indie musicians, who don’t have the luxury of being backed by big music labels.
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“It is dangerous to compare metrics from songs released by labels against independent releases because obviously as independent artistes who are releasing music on their independent channels don’t have access to the finances or resources that huge labels do. It’s not a healthy comparison,” says Jonita.
However, not everyone is averse to the idea of music labels supporting their artistes by buying fake likes and vies. Delhi-based-rapper
Krsna compares it to the time when music labels used to “buy full pages ads in newspapers and magazines to sell CDs”, before the streaming culture came in.
“So If you bought an album after seeing the advertisement did it not count as a CD sale?” he asks, adding: “Advertising is a legitimate way to push a song. Labels tend to advertise and market songs online through legal channels and that is not wrong since it is the label’s job to get the song to the masses.”
If numbers and views are not the right parameter to judge a song’s success, there are many other ways, many artistes feel, by which they can gauge audience reaction to their songs. “The only way to measure success is by how many places or people you hear playing the song, and how do people react to the song when you perform it live. There are a lot of songs on YouTube with millions of views but you never really hear anyone playing the songs,” says Krsna.
Jonita, too, feels that the best way to judge a song’s success is by “seeing whether the audio is trending on social media, not in terms of number of views but whether people are using the audio to make content like reels and generally sharing songs”.
“Also, streaming numbers on OTT platforms, word of mouth buzz, and comments over numbers are the right approach to understand how well a particular song or an album is doing,” she adds. (IANS/KR)
Veteran Bollywood singer Kumar Sanu is of the opinion that while big music labels can play a vital role in playback singing, their support is no longer all-important in the longer run.
Talking to IANS, Sanu says: “A music label’s brand name can take you to a certain point of success, but to maintain that stability you need talent. If any singer has that kind of stability, then it doesn’t matter if you have a label or not.”
He goes on to give the example of content creators: “Many YouTubers are superhit and no label is supporting them. I think the label is required when you sing in films because they decide the money aspect. In the end talent is what works. Whoever has the talent will shine bright and anyone who doesn’t have talent won’t be able to do anything even if a big label is supporting them. I think label is not the most important thing nowadays.”
Sanu, who ruled the Bollywood playback scene in the nineties ever since he came in the spotlight with “Aashiqui” in 1990, feels that the close-knit circle of in-house singers that music labels create and promote will end soon.
“Music companies have their own rules. Whatever they do, singers should have their right and they need to make a mark. Our association is being made and we have started getting more facilities. Music lables have build a boundary around themselves and they take their own singers but that will break in future because in the end talent speaks,” says Sanu, who was recently heard in the remixed version of his hit track “Tujhko mirchi lagi”, for the “Coolie No. 1” remake starring Varun Dhawan and Sara Ali Khan.
He also feels that with the help of an association for singers, the monetary exploitation of singers by music labels would come to an end.
“Anyone who has talent will be recognised by not just a music label but the entire world. I think we will come out of the monetary rules we are stuck in. The fights we are fighting will help singers. I don’t think brand names help much. In future, talent will not be measured by one’s brand name,” he shares.
On a personal note, the 63-year-old singer’s son Jaan Kumar Sanu had recently said the two don’t share a cordial relationship. “All I can say about Jaan is whatever he is doing musically, he is doing well. He sings well and is struggling as well. He will get work. We will do whatever we can. Our relationship is like that of a father and a son. We will try that he gets a chance. I have tried and will continue to help him. He is a good singer and I don’t think there will be any problem in the future,” says Kumar Sanu. (IANS)
On World Music Day on Sunday, popular Music composer duo Sachin Sanghvi and Jigar Saraiya shared that day is dedicated to musicians, composers and singers who put in efforts on making music, which help listeners in many ways.
Jigar told IANS: “The feeling of dedicating one day for music although music is something you can listen to 24×7, 365 (days). It is something that really relieves us from stress and anxiety and gives a good time to all of us…”
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He said that in a country, where actors are celebrated more because of their songs than the musicians, who made the song.
“I think it is very important that a day like World Music day is dedicated to emphasise and bring to light the fact that okay that it’s actually the musicians, composers and singers who put in a lot of effort to make the song and give them their credit and celebrate music in any way.
Sachin shared that he treats everyday of his life as World Music Day.
“I celebrate music virtually every day of my life. But I am glad that the whole world will celebrate music on this day and being a musician myself I know that maybe the work we’ve done or many legends has inspired, helped and accompanied listeners in many ways. It makes me happy that I am a musician and I am proud that we are celebrating music,” he told IANS. (IANS)