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Despite no 5G on the ground, Indians are buying 5G-ready smartphones, especially millennials, believing that 5G will give greater thrust to user-generated content especially video streaming when available, a new report said on Monday. Amid the pandemic, 5G has contributed to an uptick in video creation and consumption among 5G smartphone users in China and Western Europe.
More than four in every five 5G smartphone users are satisfied with overall 5G usage globally and In India, there is heightened consumer excitement and optimism around 5G smartphones, according to a global consumer study by Gurugram-based CyberMedia Research (CMR).
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“5G will positively impact the way we create, communicate, collaborate, consume content and share our experiences with our loved ones and the world through primarily, a video-led medium,” said Prabhu Ram, Head-Industry Intelligence Group, CMR.
“I believe that when 5G becomes available in India within the next two years, it will give a considerable thrust to the increasing trend of short-form video creation and sharing, amongst millennials,” Ram said in a statement. The study titled “The 5G Future Now” study covered 5,000 consumers in the age groups of 18 to 35, spread across India (3,000), China (1,000), and Western Europe (1,000).
For early 5G smartphone users in China and Western Europe, 5G is translating into exciting use cases, such as short-form video creation and consumption, video-calling, mobile gaming, and AR/VR, among others.
In India, 5G readiness is one of the top three considerations amongst premium smartphone users (83 percent), just behind battery life (84 percent) and smartphone brand imagery (84 percent), the findings showed. According to Satya Mohanty, Head-Industry Consulting Group, CMR, Indian consumers are seeking to upgrade to 5G-ready phones driven by the urge to future-proof themselves.
“While doing so, they seek to benefit from the overall user experience that the premium device offers, whether it be through smooth everyday performance, AI-enabled cameras, or enhanced mobile gaming capabilities,” Mohanty added.
Nearly three in every five existing premium smartphone users are definitely seeking to upgrade to 5G ready smartphones. When it comes to 5G smartphone offerings, consumers nurture emotional bonds and affinity with smartphone brands that can deliver on consumer expectations around their brand vision, new innovations, and 5G tech R&D leadership, the report mentioned. (IANS)
YouTube has announced new features namely Live Redirect, Trailers, and Countdown Themes specifically designed to make its Premieres service more exciting.
“Since March 1, 2020, we have seen over 85 percent growth in daily Premieres from over 8 million channels. And over 80 percent of these channels had never before used Premieres. We want to continue enabling these real-time, communal experiences now more than ever. That’s why we are launching three new features to help creators,” the company said in a statement on Wednesday.
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The first, Live Redirect, allows creators to Livestream a pre-show before they release a new video and then automatically redirect viewers to their Premiere right before it starts. YouTube has been testing this feature for a couple of months.
Next, Trailers will allow users to upload a pre-recorded hype video that will be played on the watch page in advance of the Premiere. With the option to range from 15 seconds to 3 minutes in duration, it will help create an even more compelling experience and encourage viewers to set a reminder to tune into the Premiere.
Lastly, YouTube also announced the ability to set Countdown themes as a way to build excitement among the viewers. YouTube will offer a wide range of themes, vibes, and moods to choose from, such as calm, playful, dramatic, and sporty, etc.
Live Redirect and Trailers have started rolling out to eligible creators starting today, and Countdown Themes will be available in the coming months.
“We can’t wait to see the new ways these features bring us together, giving your audience a front-row seat to your next Premiere. Give them a try and let us know what you think,” the company added. (IANS)
Amazon Web Services (AWS) has announced the general availability of its Twitch-inspired Interactive Video Service Amazon IVS that will help customers set up live, interactive video streams for a web or mobile app in just a few minutes.
Amazon IVS uses the same technology that powers Twitch, one of the most popular live streaming services in the world with nearly 10 billion hours of video watched in 2019.
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The aim is to give customers live content with latency (the time video takes to go from the camera to the viewer) that can be less than three seconds (significantly lower than the 20-30 second latencies common with online streaming video).
“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” said Martin Hess, GM, Amazon IVS.
“Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure,” he said in a statement on Thursday.
With the Amazon IVS SDK and APIs, customers can also build interactive features into their live streams like virtual chat spaces, votes and polls, moderated question and answer sessions, and synchronized promotional elements.
The company said there are no additional charges or upfront commitments required to use Amazon IVS, and customers pay only for video input to Amazon IVS and video output delivered to viewers.
“Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine,” said Hess. (IANS)
Researchers have unveiled a new algorithm called Fugu which demonstrates a significant improvement in streaming video technology.
The algorithm was developed with the help of volunteer viewers who watched a stream of video, served up by computer scientists who used machine learning to scrutinize this data flow in real-time, looking for ways to reduce glitches and stalls. In a study, the researchers describe how they created an algorithm that pushes out only as much data as the viewer’s internet connection can receive without degrading quality.
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“In streaming, avoiding stalls depends heavily on these algorithms,” said study first author Francis Yan from Stanford University in the US. According to the researchers, many of the prevailing systems for streaming video are based on something called the Buffer-Based Algorithm, known as BBA.
BBA simply asks the viewer’s device how much video it has in its buffer. For example, if it has less than 5 seconds stored, the algorithm sends lower quality footage to guard against interruptions. If the buffer has more than 15 seconds stored, the algorithm sends the highest quality video possible. If the number falls in between, the algorithm adjusts the quality accordingly.
Although BBA and similar algorithms are widespread in the industry, there have been repeated attempts by researchers over the years to develop more sophisticated algorithms using machine learning — a form of artificial intelligence (AI) in which computers teach themselves to optimize some process.
But these machine learning algorithms generally require simulated data to learn from, rather than the real thing delivered over the real internet. Therein lies a problem, the researchers said, “What Francis found is that there can be a gulf between making one of these algorithms work in simulation versus making it work on the real internet,” said study researcher Keith Winstein. (IANS)