Saturday December 14, 2019

Tamil writer Perumal Murugan wins ILF award

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New Delhi: Tamil writer Perumal Murugan will be honoured with the fifth Indian Languages Festival’s (ILF) ‘Samanvay Bhasha Samman‘ award, it was announced on Monday.

The writer-poet has won the award for his novel ‘Madhorubhagan’, which earned him flak from Hindu groups, forcing Murugan to declare that he was giving up writing for good.

“The ‘ILF Award’ is a modern recognition given to Tamil, a classical language with a long and unbroken literary tradition. This recognition, bestowed on my language at an unfortunate moment, will, I hope, be a shining gem rather than an unsightly wart,” Murugan said in a statement.

Murugan will receive the award on November 28 here.

The festival aims at generating dialogue across Indian languages at various levels and has emerged as the only literature festival dedicated exclusively to Indian languages.

Murugan’s writings had opened discussions on the future of oppression of caste and enslaving conventions in modern day Tamil Nadu.

“This award for Madhorubhagan is a recognition of how a writer and his writing could serve the society and connect history with its contemporary realities and dreams,” said Rakesh Kacker, the festival director.

Murugan has written nine novels and four collections each of short stories and poetry.

Three of his novels have been translated in English: ‘Seasons of the Palm’, which was shortlisted for the prestigious Kiriyama Prize in 2005, ‘Current Show’ and ‘One Part Woman’ (Madhorubhagan).

Earlier in January, Murugan announced he had given up writing and would only be a teacher after he came under attack from Hindu groups for his novel ‘Madhorubhagan’.

Murugan had then said, “Writer Perumal Murugan is dead. He will continue to live as a teacher.”

(IANS)

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YouTube India to Focus on Regional Languages For Driving Creator Growth

According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination

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YouTube
YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform. Pixabay

Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, a top company executive has said.

According to Satya Raghavan, Director, Content Partnerships, YouTube in India, the company’s focus on Indian languages will continue and it will encourage more creators to find success on the video sharing platform in the next year.

“In the last three years we saw good growth in regional languages, especially Tamil, Telugu and Malayalam. We saw uptake for content in Tamil initially, and Telugu and Malayalam picked up later too,” Raghavan told IANS on Friday.

Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016.

These Indian languages continued expanding their verticals, from comedy to gaming to beauty, and today they have a full range of content on the popular video sharing platform.

“In the twelfth year of YouTube’s journey in India, 2019 has proven to be a coming-of-age year in more ways than one,” he noted.

This year, genres such as farming, gaming and learning, grew into categories worth mentioning on YouTube, and hit massive reach and engagement.

According to the company, across categories, women creators were seen leading from the front.

YouTube
Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, Pixabay

While 2016 had just one woman YouTube creator with a subscriber base of over one million, this year saw that number shoot to 120 women YouTube creators with over a million followers.

Asked if women creators did particularly well in a specific genre, Raghavan replied: “They did well in almost every category.”

To further encourage the engagement of viewers and also the growth of creators and content, the company will focus on learning and gaming verticals in the next year.

“We expect to focus more on growing the learning vertical, and especially gaming which will continue to see uptake among people,” noted Raghavan.

Earlier this year, the company, at its annual flagship event Brandcast, had said: “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information.”

YouTube
Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016. Pixabay

YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform.

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According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination. (IANS)