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“The Jungle Book” breathes new life through technology

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The Classic piece, ”The Jungle Book” of Rudyard Kipling has been built on with a new vision and cutting edge technology by the director Jon Favreau in his new animation movie.

The director says he has blended technology with the old story to honour the original and at the same time appeal to new audiences with his animation offering.

The director also asserted that with the film, which will come out in Indian theatres on April 8, a week before it releases in the US, he has tried to push the envelope by embracing new technology to create a virtual world.

Favreau, who began his career in the industry as an actor in “Rudy”, sat down to explain his vision at Hollywood’s The El Capitan Theatre here with selected media persons from all across the world.

Why remake a classic? Why give it a technological twist? These are the questions that Favreau set out to answer around Disney’s film, which brings a story straight from the enchanting forests of India and presents a modern take on Kipling’s classic, originally published in 1894.

Favreau said that he was motivated by Walt Disney Studios chairman Alan Horn to take the technological route for the film.

“The idea of going out to the jungle and shooting this, it just felt like it wouldn’t have the magic that the 1967 film had had. There was a dreamlike quality to it. There was a surreal quality to it. It was a high-water mark for character animation and to me, that’s what I remember about it. And so I wanted to make sure we preserved that.

“But what Horn said was: look at the technology. Look at ‘Life of Pi’, ‘Avatar’. Why not use the technology to create a whole world that transports you? Let’s really embrace this new technology and see what we can do if we push its limit.”

The live-action epic adventure showcases Mowgli’s journey of self-discovery when he’s forced to abandon his home in the forest. And Neel Sethi, who traces his roots to India and plays Mowgli, is only just being in an otherwise animation film.

The film is supported by a stellar voice-over cast including Bill Murray, Ben Kingsley, Idris Elba, Lupita Nyong’o, Scarlett Johansson and Christopher Walken.

Favreau also presented a glimpse of his vision by screening portions of the film.

The director explained that by re-imagining the film “you are serving many masters…you are trying to honour the memory, preconceived memory of people who grew up with it, but you are also trying to make a movie that appeals to the full audience — that is ethically what we set out to do”.

“We are trying to pay tribute, and we can also see that with the visual effects, we are pushing the technology. We are mixing the old story with cutting-edge technology,” he added.

So, how was the film made?

“We went back to the structure of it and saw what Kipling did because he offered a lot. We kind of picked between the two. The story structure of the 1967 film was good and offered a lot; so I stuck to it as much as I could. What I have tried to do is to focus on the images that I remember from it before going back to look at it again,” he said.

He is brimming with joy after using “level of artistry and technology” to narrate a story with “humour and emotion, and showing nature, animals, and getting into that real deep mythic imagery that I think always marries well with technology, and always has.”(IANS)

(The writer’s trip is at the invitation of Disney. Sugandha Rawal can be contacted at sugandha.r@ians.in)(Image-aretheyoldenough.com)

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Canon India Ramps Up Efforts To Grab Healthcare Imaging, Security Market

On the camera front, India offers great opportunities in segments like wedding, wildlife, sports and media

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Canon India also showcased EOS-1D X Mark III - the flagship product from the Canon EOS range, featuring latest advancements and innovations in digital imaging technology. Wikimedia Commons

After cementing its position across four key business verticals — camera, home printers, office printers and commercial printing solutions — Canon India is now ramping up its effort to top the growing healthcare imaging and security surveillance market in the country, a top company official said here on Wednesday.

After grabbing a substantial share in the Indian market in the professional printing segment which has been among the fastest growing verticals for Canon in India, the company now eyes diagnostic imaging market which is witnessing a tremendous growth with new super-specialty hospitals and diagnostic centres being opened at a fast pace, including in the tier II and II towns.

“In 2020, our key focus areas will be medical and security verticals in India. There have been a strong demand in the field of diagnostic imaging like MRIs, CT scans and X rays in the recent past which, we think, is an important segment for us in this country going forward,” Kazutada Kobayashi, President and CEO, Canon India, told IANS.

Although India will be the youngest country in the world by 2020 with a median age of 29 years, the number of elderly people is likely to increase significantly after that, according to the “State of Elderly in India” report.

By 2021, the elderly population will reach 143 million.

Canon
After cementing its position across four key business verticals — camera, home printers, office printers and commercial printing solutions — Canon India is now ramping up its effort to tap the growing healthcare imaging and security surveillance market in the country. Wikimedia Commons

According to market research firm Mordor Intelligence, the increase in life expectancy over the years has resulted in an increase in the population of the elderly. Hence, the growing geriatric population is expected to augment the demand for diagnostic imaging equipment.

The global medical imaging market was approximately $34 billion in 2018 and is expected to generate around $48.6 billion by 2025, according to Zion Market Research, and the of a huge patient pool and rise in the number of hospitals and diagnostic centres in India, Japan and China are anticipated to fuel the medical imaging market in the Asia Pacific.

“Today, if you go to a hospital and take a picture of your chest, that needs to be printed on a film. We propose to print that on a paper. This is my economical and environmental-friendly vision,” said a beaming Kobayashi on the sidelines of the launch of its flagship camera EOS-1D X Mark III.

According to him, security is another big area to focus on.

“Security surveillance camera systems have come of age and at Canon, we are aiming to make a revolution in this area soon,” said the executive.

Canon’s business in India is divided between business-to-consumer (B2C) and business-to-business (B2B) verticals.

The B2C category includes camera and home printers while B2B includes commercial printers and sales to corporates and MSMEs.

Canon India also showcased EOS-1D X Mark III – the flagship product from the Canon EOS range, featuring latest advancements and innovations in digital imaging technology.

“On the camera front, India offers great opportunities in segments like wedding, wildlife, sports and media. One great observation is that the demand for high-end cameras is also coming from smaller Indian towns and we are excited about this,” said C. Sukumaran, Director, Consumer Systems Products and Imaging Communication Products, Canon India.

Priced at Rs 575,995 (taxes included) for the body, including 512GB CF Express Card and Reader, the EOS-1D X Mark III will be available mid-February onwards at select retail outlets across the country.

The EOS-1D X Mark III offers an unmatched continuous shooting speed up to 16fps with viewfinder shooting. It houses a newly developed 20.1MP Full Frame CMOS sensor.

canon
After grabbing a substantial share in the Indian market in the professional printing segment which has been among the fastest growing verticals for Canon in India, the company now eyes diagnostic imaging market which is witnessing a tremendous growth with new super-specialty hospitals and diagnostic centres being opened at a fast pace, including in the tier II and II towns. Wikimedia Commons

“The newly developed algorithms in the camera enable not just eye detect and face detect autofocus but also head detect autofocus. This allows highly precise autofocus and tracking even in challenging conditions and with multiple and rapidly moving subjects,” informed Sukumaran.

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According to Kobayashi, the high-end camera will further enable the company promote the photography culture in India.

“Our latest offering will cater to the growing list of professional photographers in India and open up newer possibilities in the imaging space,” he added. (IANS)