Sunday December 15, 2019

The ties between Oxford and India

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photo source :http://oxfordhistory.org.uk/

The revered Oxford institution has been here for centuries . Widely celebrated for its world class educational facilities , breathtaking infrastructure and more importantly its maintenance traditional values . It bring together scholars and students from all over the world to study different subjects , this sets the university of oxford a class apart .

Ties between India and Oxford has been strong since the construction of the famed ‘Boden Chair’ for Sanskrit studies in 1832 . Indian presence was further distinguished by the advent of Sir Monier Williams, a well known Orientalist , who was born in India . A massive fan of the Indian culture , He studied ,compiled and documented various Sanskrit texts and wrote an English Sanskrit dictionary . He has always been a major admirer of the Indian culture and the traditional values they uphold . He became the professor of Sanskrit studies in 1860 and got knighted in 1876. Sir Monier Williams built “The Indian Institute” , getting funding from various princes from India, equivalent to 22,000 pounds and acquired the stamp of approval from Queen Victoria herself .

The Indian Institute is a red stoned building with three stories.  Erected with English renaissance architecture , the ground floor is filled with motifs of elephant, bull and other animals .The second floor consists of pictures of Indian warrior gods , depicted with finely chiselled structures.

The Indian institute originally contained a massive library , several lecture rooms and a museum . In 1927 the main library of oxford was shifted to its top floor , which is operational even now. When the library and museum were thus shifted away from the Indian Institute building, the government of India after independence, filed a formal protest on behalf of the families of the original donors, who felt that it was a breach of trust on the part of the University for moving away the library and the Indian artefacts, leaving nothing Indian in Indian Institute .
Many prominent Indians have held posts in oxford including former President, Sarvepalle Radhakrishnan, Noble laureate, Amarthya Sen, India’s chief scientific advisor, C.N.R. Rao, historians, S. Gopal, Thapan Roy Chowdhury and others . Infact former Prime Minister Manmohan Singh is an alumni of the institute .

link :http://m.thehindu.com/features/friday-review/the-indiaoxford-cultural-bond/article8188572.ece

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)