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There are many important things to factor in before starting an online poker site. The first decision you'll have to make is which poker network you want your site to be a part of. All major poker networks allow new poker site operators to join their existing networks. These existing networks will provide you with the poker software and playing platforms you want to offer your potential customers. So, your first stop should be the poker networks; websites, where you'll be able to choose not only a network but also whether or not they can provide you with everything you need, such as instant play, completely downloadable, and mobile poker apps. Keep in mind that starting an online poker business is not inexpensive, as you will have to pay upfront fees that can run into the hundreds of thousands of dollars and don't forget the continued commissions to the poker network. Like any new business, you must be passionate about the subject (in this case, poker) to inspire players to join and stay with you through your journey.
We've spoken to some successful poker players who have done just that and have put together this guide for poker lovers wanting to set up their own poker site.
Attract Players to a Newly Launched Poker Site
The actual cost of obtaining players to sign up to your soon-to-be-launched poker site can sometimes outweigh the initial start-up costs of choosing your poker network and software platform. Marketing prices are skyrocketing these days, and there are many options for getting your poker site noticed. However, some options can be both pricey and ineffective. Many poker sites provide an affiliate program, which allows web admins to promote your poker sites on their sites in exchange for a one-time fee or a percentage of the revenue made by the players they refer. You can only attract web admins or webmasters with highly successful poker-related websites by providing them more than other poker sites they already promote. As a result, you risk spending a small sum for each player they bring in for you. Another option to generate interest in your poker site is to advertise it on television and radio. However, you must target your clients if you choose this route, and unless you offer a substantial signup welcome bonus, your advert will not entice poker players to visit your site.
An image symbolizing online poker games Image by besteonlinecasinos from
Configuring Poker Tournaments That Players Will Want to Enter
It will be relatively simple for you to set up your cash ring poker games in such a way that each level of poker player will be able to find an appealing and affordable poker table at your site. As a result, setting cash ring games will take little effort, as you can offer a standard set of buy-in values and a variety of pot-limit and no-limit games that most, if not all, poker players will like. If you want to attract players that enjoy entering and participating in poker tournaments, your soon-to-open poker site will need to provide a diverse choice of tournaments. You'll need a good mix of every form of poker event you can think of, including but not limited to freeroll poker tournaments, multi-table poker tournaments, and sit-and-go poker tournaments. Many new poker sites will make the error of offering guaranteed poker tournaments with large prize pools, and as a result, they risk losing money on such poker tournaments with a set of guaranteed cash rewards. Keep in mind that a newly founded site may not have enough participants at first to recuperate the cash rewards offered by way of registration fees.
Keep Players Loyal to Your Poker Site
These days, it doesn't take much encouragement for a poker player to switch sites, so there are many things you'll have to provide your players to keep them loyal and to keep them coming back to your site. You can retain loyal players by offering ongoing discounts as well as a poker rewards program to ensure that they play at your poker site frequently. However, a few additional factors can and will assist you in keeping the poker players who sign up for your site, one of which is quick winning payouts. Players will stick to playing at your site if you can set up a system to get paid out immediately after requesting a cash-out, such as when using an online wallet as their withdrawal option. Never undervalue the importance of providing players with round-the-clock customer service. If a poker player has a problem while playing at your site, they will want it fixed right away, which they will accomplish if they can contact your support service at any time of day or night.
Just bear in mind that while you may set up a poker site initially as an investment, getting players and keeping them playing and returning for more can and will be the most costly component of running your poker site!
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
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If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Phishing attacks targeting organisations rose up considerably during the pandemic, as millions of employees working from home became a prime target for cybercriminals. A large majority (83 per cent) of IT teams in India said the number of phishing emails targeting their employees increased during 2020, according to a report by UK-based cybersecurity firm Sophos on Monday.
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
The findings also reveal that there is a lack of common understanding about the definition of phishing. | Pixabay
As many as 61 per cent consider Business Email Compromise (BEC) attacks to be phishing, and half of the respondents (50 per cent) think threadjacking - when attackers insert themselves into a legitimate email thread as part of an attack - is phishing. Most of the organisations in India (98 per cent) have implemented cybersecurity awareness programmes to combat phishing. Respondents said they use computer-based training programmes (67 per cent), human-led training programmes (60 per cent), and phishing simulations (51 per cent).
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing